Sai Prasanth Chilekampalli

Business Management

• Lead online ads account management for Non-Endemic business in the US market, overseeing a
  portfolio of 250+ advertisers with $300MM+ annual revenue.
• Managed a team of 15 campaign managers, collaborated with 30+ sales managers and
  leadership to optimize ad performance and mitigated $200MM+ in revenue risks across
  global markets
• Partnered with Prime Video Ads product teams to address inventory issues and
  enhance ad delivery efficiency, contributing to improved customer experience for Prime
  Video streaming content
• Developed SOPs for optimization processes, contributed to AI driven opitimization product solution and enhanced efficiency and drove a 25% gain in campaign management
• Launched video-focused ad support for mid-market advertisers, resulting in 54
  advertiser launches and a $15MM upsell in FY'23 and FY'24
• Collaborated with global teams on budget utilization, localization strategies, and
  campaign planning for APAC and MENA regions, improving market-specific targeting
  and content delivery
• Collaborated with cross-functional global teams to mitigate inventory issues for Prime
  Video ads and Fire TV ads, reducing revenue risks by $15MM in FY'24

• Achieved the sales quota of INR. 40.59Cr against a target of INR. 40 Cr (101.4% achievement)
• Handled the onboarding of 4 new clients onto the Ads platform and adoption of new video ad construct which drove an incremental revenue of ~INR 2.2 Cr
• Facilitated DSP onboarding and managed localization efforts for ad products, enhancing
  client satisfaction and increasing investments
• Consumption rate stands at 99.5%(against a target of 95%) and the quality of execution stands at 90.5%(against a target of 90%)
• Onboarded 96% of the clients onto the BSS platform (Brand Self Serve Search platform) in a quarter thus improving the sales operations efficiency by 35%

• Managing a team of 12 account managers in the US market place and improved the efficiency of the team by 8%
• Monitored performance and conducted weekly 1:1s for providing feedbacks andpromoted one associate from L2 to L3 and another associate from L3 to L4 in 2020 Talent Review
• Identified functional areas of improvement for one of the direct reports and helped him through his developmental plan in Q3 2019
• Conducted 20+ interviews for account specialists and account managers and hired 6 account specialists and 2 account managers

• Managed the delivery and performance of 72 UK based softlines clients with an annual budget of $70MM. Upsold video ads inventory effecting $15MM incremental revenue
• Created new operations process to servce the APAC and MENA clients during the tentpole events
• Conceptualized a proactive optimization model during BFCM 2018, driving $1.12M in
  indirect revenue and generating $9.74M in sales.
• Created an optimization prioritization framework using marketing science signals, increasing
  optimization efficiency by 15%
• Conceived and implemented a process to reactivate and relaunch the inactive advertisers in the US market place

• Developed cognitive search solutions to streamline RFP responses, reducing response
  time by 30%
• Led transition planning for 20+ projects with a minimum deal value of $2Mn, optimizing
  client IT management and operational processes.
• Worked in liaison with Cross Functional team of Solution Leads, product developers & Business Leads to develop AI driven SOPs for transition solution thus increasing the efficiency of transition planning process by 11%
• Responsible for developing the pricing of Transition, devising the staffing plan of support team, strategizing the rebadging and defining the service & operational processes for clients to improve their IT management

• Analyzed the circuit behavior of the Transmission Control Unit of the car at extreme conditions using the MathCad tool
• Managed an analysis team of 5 to deliver the circuit analysis solution to the customer which reduced the customer effort of analyzing and creating requirement adherence reports by almost 10 hours a week
• Coordinated and organized weekly meetings with the customer teams and counterpart teams to review and improve the circuit design based on the requirement analysis and inputs from the analysis team
• Maintained and supervised the basic working of the module & its implementation and testing in customer projects