Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
CustomerServiceRepresentative
Sai Asutosh Patra

Sai Asutosh Patra

E-commerce Marketing Manager
Bhubaneswar

Summary

Results-oriented marketing professional with over 4 years of experience in developing and executing strategic marketing campaigns. Proven track record of driving brand awareness, increasing customer engagement, and achieving revenue growth. Skilled in market research, data analysis, and consumer behavior insights to inform marketing strategies. Strong expertise in digital marketing, social media management, E-Commerce, ATL & BTL activities. Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams. Committed to staying abreast of industry trends and best practices to deliver innovative marketing solutions. Adept at managing multiple projects simultaneously and delivering exceptional results within tight deadlines. Passionate about driving business success through creative and impactful marketing initiatives.

Overview

4
4
years of professional experience
2
2
years of post-secondary education
1
1
Language

Work History

Ecommerce Marketing Manager

Ovo Farm Pvt Ltd
Bhubaneswar
05.2023 - Current
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Conceptualizing strategic product marketing plans for a product or service through market research, competitive analysis, pricing, customer engagement, and business planning.
  • Understanding business problem or needs of internal departments or other Collaborative brands and devising communication solutions in terms of collaterals, activities, media
    strategy, etc.
  • Strategising and Executing end to end Marketing offers for Brand, Website, App & E. commerce marketing (D2C)
  • Marketing online and converting them into possible
    conversions.
  • Keeping a track of all the products required for Marketing offers as well as looking after the ordering and inwarding of the same.
  • Visualizing the scope of offers Briefing, and Coordinating with different departments for getting all the collaterals made according to the vision.
  • Growth marketing, Brand Collaboration & Alliances
  • Looking after partner brands to collaborate with for better sales revenue and brand awareness.
  • Planning and executive Retention Campaigns for Repeat purchasers
  • Online Merchandising & Looking after the website/app operations.
  • Coordinating with different agencies to execute different tasks related to marketing.
  • End to End strategy & Execution of new product launches

Sr. Manager Digital Revenue

Beamer Food and Beverages Pvt Ltd.
Bangalore
11.2021 - Current
  • Resolved conflicts and negotiated mutually beneficial agreements between parties.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Launched 3 brands under one roof to generate revenue for 10+ Kitchens in 3 States.
  • Managing 100+ outlet's Online portfolio where the contribution of online sales is 45% of the total revenue .
  • Actively collaborated with top vendors like McCain, NOTO, Redbull & executed Freebie Campaign across the Country.
  • Launched Guilt Free Product Line to go with the trend in the market where the category contributed 10% of the total sales.
  • Closely worked with the Innovation & NPD team to match the product demand in the market.
  • Increased the AOV of Online Orders by 8% by creating Online Catalog & Add On Mapping.

Growth Strategy Manager

Beamer Food and Beverages Pvt Ltd.
Bangalore
11.2020 - 10.2021
  • Managed and coordinated the marketing team; played critical role in defining team's culture of continual improvement. Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Continually maintained and improved company's reputation and positive image in markets served. Doubled the Online Sales for the brand to sustain the pandemic.
  • Successfully implemented marketing strategies for a particular Product Line in the Declining stage & helped it to sustain back in the market.
  • Enabled monthly Audits for Online Sales to gaze the Outlets Performance & Seriousness.

Marketing Manager

Beamer Food and Beverages Pvt Ltd.
Bangalore
02.2020 - 10.2020
  • Managed and coordinated the complete marketing team ; played critical role in defining team's culture of continual improvement for both Online Sales & Offline Sales .
  • Established, initiated and optimized business development strategies based on company targets, product specifications , market data and budget factors.
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations with the help of various data generated through direct & in-direct sources .
  • Preparing Marketing Budget against Sales Targets for Brand at local level & developing various local marketing activities based on the Product Line Length.
  • Created more 500+ influencer/blogger activity for Brand Promotion Via Social Media.
  • Assessed marketing copy, art comps and final designs and compared with established specifications.

Online Reputation Manager

Beamer Food and Beverages Pvt Ltd.
Bangalore
11.2019 - 01.2020
  • Managing business of the Online Aggregators like Zomato, Swiggy, Magic-pin, DUNZO, Amazon Food Service & Dine in partners like Zomato Pro, Dine-out.
  • Continually maintained and improved company's reputation over aggregator platform and positive image in markets served.
  • Developing new ideas to promote the Products online via paid Instagram, Facebook ads and directly reaching to the target customers.
  • Organized events like Zomaland, The Gurb Fest, Step in out for better Brand Visibility.
  • Collaborated with team members to achieve target results.

Education

Executive Course - Digital Marketing & Strategy

Indian Institute of Management (IIM)
Indore
01.2022 - Current

MBA - Marketing

Institute of Business & Computer Studies
Shiksha 'O' Anusandhan University
04.2019 - 2020.05

BTech - Electronics And Communications Engineering

Institute of Technical Education And Research
Shiksha 'O' Anusandhan University
04.2015 - 2019.04

Skills

Marketing strategy

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Accomplishments

  • At Indian Tobacco Company (ITC Odisha Marketing Branch) on the topic“Outlet Expansion in Bhubaneswar Town” for 45 Days.

Timeline

Ecommerce Marketing Manager

Ovo Farm Pvt Ltd
05.2023 - Current

Executive Course - Digital Marketing & Strategy

Indian Institute of Management (IIM)
01.2022 - Current

Sr. Manager Digital Revenue

Beamer Food and Beverages Pvt Ltd.
11.2021 - Current

Growth Strategy Manager

Beamer Food and Beverages Pvt Ltd.
11.2020 - 10.2021

Marketing Manager

Beamer Food and Beverages Pvt Ltd.
02.2020 - 10.2020

Online Reputation Manager

Beamer Food and Beverages Pvt Ltd.
11.2019 - 01.2020

MBA - Marketing

Institute of Business & Computer Studies
04.2019 - 2020.05

BTech - Electronics And Communications Engineering

Institute of Technical Education And Research
04.2015 - 2019.04

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Sai Asutosh PatraE-commerce Marketing Manager