Sai Charan Pingali
Digital Media Specialist
Hyderabad
Summary
Forward-thinking Digital Media Specialist with 8 years crafting marketing strategies, implementing campaigns and measuring results. Seasoned expert at paid marketing. Talented at building brand recognition and driving online engagement. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
6
6
Certifications
1
1
Language
Work History
Digital Media Specialist
Google Operation Center India Pvt.Ltd
Hyderabad
03.2023 - Current
- Maintained knowledge of and partnerships with PPC ad platforms and vendors.
- Was part of gTech - Global support team, responsible for Account related issue and liaise with Account heads and Market Managers in resolving the issues, addressing clients their account, billing and invoicing related queries within SLA.
- Responsible for adhoc query resolution and reporting using various internal tools and escalate and follow up issues with engineering teams if necessary.
- Manage all aspects of Google Ad campaigns Create and optimize ad campaigns.
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Worked with external advertising agencies by coordinating and completing multiple projects.
- Monitored budget and adjusted advertising activities to improve ROI.
- Researched and developed new campaigns across multiple channels.
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
- Handling escalation by strategic approach to provide issue resolution with the Clients, Industry Managers and Account Managers.
- Worked with AMs/BD/Sales team to increase the span of services and add new clients by providing quick support and workaround for issues related to client onboarding.
- Educate new product updates with the clients, Industry Managers and Account Managers.
- Demonstrating excellent knowledge of real time product, procedures and updates.
Digital Media Senior Associate
Google Operations Center India Pvt.Ltd
Hyderabad
05.2020 - 03.2023
- Was part of gTech - Global support team, responsible for Account related issue and liaise with
- Account heads and Market Managers in resolving the issues, addressing clients their account, billing and invoicing related queries within SLA
- Responsible for adhoc query resolution and reporting using various internal tools and escalate and follow up issues with engineering teams if necessary
- Manage all aspects of Google Ad campaigns
- Create and optimize ad campaigns
- Analyze and optimize ad campaigns to increase return on investment (ROI)
- Use Google Ads to drive a variety of online marketing campaigns
- Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
- Manage and optimize display campaigns across multiple devices
- Develop PPC strategies to increase online visibility
- Collaborate with a team of marketers, Google Ads specialists, and engineers
- Supporting customers (Large Customer Businesses) with their account related queries regarding
- Account access, spending, billing, tax and invoices, Analytics, Reporting
- Handling escalation by strategic approach to provide issue resolution with the Clients, Industry
- Managers and Account Managers
- Work with AMs/BD/Sales team to increase the span of services and add new clients by providing quick support and workaround for issues related to client onboarding
- Educate new product updates with the clients, Industry Managers and Account Managers
- Demonstrating excellent knowledge of real time product, procedures and updates.
- Managed time efficiently in order to complete all tasks within deadlines.
- Proven ability to develop and implement creative solutions to complex problems.
Senior Process Executive
Cognizant Technology Services Pvt Ltd
Hyderabad
12.2018 - 05.2020
- Approaches to provide issue resolution
- Following up on client issues through a call/email and provide resolution, that are predicted tobe dis-satisfied with the product, policy and procedures by the team members and driving customer satisfaction
- Skillfully preparing and sending the ‘Weekly Dsat Deep dive’ report and provide real time, weekly product & policy feedback to stakeholders as per ‘Quality Parameters’
- Accountable for recognizing training opportunities for team members and schedule or conductthe product, policy and procedures training accordingly
- Instilling a sense of commitment and enthusiasm, generate high work tempo to fulfill business objectives.
- Provided strategic and operational recommendations for improvement across departments.
- Generated monthly metric reports, interpreted results and developed processes and solutions.
Digital Marketing Manager
InfoTimer Technologies Pvt.Ltd
Bangalore
11.2016 - 12.2018
- Assisted IT manager in setting up customer's website hosting on company servers, registering domain names and preparing email accounts
- Expertly strategized SEO/SEM campaigns across website including blogs, email newsletters, ads & promotions
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Performed routine updates, upgrades and overall maintenance of website
- Ensured accuracy of website content by thoroughly editing and cross-checking
- Making strategies for off-page optimization
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Increased customer engagement through social media.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email campaigns to increase open and click-through rates.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Tracked and capitalized on emerging industry trends to boost campaign performance.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
Software Engineer
Pranav Global Solutions Pvt.Ltd
Vijayawada
06.2015 - 09.2016
- EDUCATIONAL QUALIFICATION
- Qualification Board/University Year Percentage
- B.tech (E.C.E) JNTU Kakinada
- Designed, implemented and monitored web pages, plugins and functionality for continuous improvement.
- Collaborated with marketing, representing web team to establish project goals, projections and milestones.
- Applied emerging technologies to update and maintain site applicability.
- Oversaw web platform testing, troubleshooting and user sampling prior to live deployment.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed campaigns, led design and tracked results.
- Conducted market research to identify new opportunities and target markets.
Education
B.tech (E.C.E) - Electronics And Communications Engineering
Don Bosco Institute of Technology
Guntur 06.2010 - 04.2014
Higher Secondary Education - Maths, Physics & Chemistry
Sri Chaitanya Jr. Colleage
Tenali 06.2008 - 04.2010
SSC -
Sri Aurobindo Vidhya Kendram
Tenali 06.2007 - 04.2008
Skills
Xhtml, CSS, Xml, converting PSD to CSSundefined
Certification
Achieved Online Marketing Fundamentals Qualification Google Certificate from Digital Garage
Timeline
Digital Media Specialist
Google Operation Center India Pvt.Ltd
03.2023 - Current
Digital Media Senior Associate
Google Operations Center India Pvt.Ltd
05.2020 - 03.2023
Senior Process Executive
Cognizant Technology Services Pvt Ltd
12.2018 - 05.2020
Digital Marketing Manager
InfoTimer Technologies Pvt.Ltd
11.2016 - 12.2018
Software Engineer
Pranav Global Solutions Pvt.Ltd
06.2015 - 09.2016
B.tech (E.C.E) - Electronics And Communications Engineering
Don Bosco Institute of Technology
06.2010 - 04.2014
Higher Secondary Education - Maths, Physics & Chemistry
Sri Chaitanya Jr. Colleage
06.2008 - 04.2010
SSC -
Sri Aurobindo Vidhya Kendram
06.2007 - 04.2008
Similar Profiles
Vidhi GaikwadVidhi Gaikwad
Senior Associate at Google Operation CenterSenior Associate at Google Operation Center
Divya RawatDivya Rawat
Digital Media Senior Associate at Google Operation CenterDigital Media Senior Associate at Google Operation Center
Pinki Kumari RoyPinki Kumari Roy
Team Lead at Google Operation CenterTeam Lead at Google Operation Center
Nithin SaraNithin Sara
Sr. Product Engineer at TECHMAHINDRA LTDSr. Product Engineer at TECHMAHINDRA LTD
SASIDHAR RAYALASASIDHAR RAYALA
Senior Accounts Executive at Select CarsSenior Accounts Executive at Select Cars