Photoshop
Saicharan Shetty
Navi Mumbai
Summary
Experienced Art Director with 5 years of industry expertise in the design field. Skilled in social media creatives, packaging design, and translating brand vision into engaging visual assets. Proven track record of conceptualizing and executing innovative designs that resonate with target audiences. Strong leadership skills in managing creative teams and collaborating with clients to achieve exceptional results.
Overview
5
5
years of professional experience
3
3
years of post-secondary education
5
5
Languages
Work History
Sr. Designer
Shreans Daga Foundation
11.2023 - Current
- Optimized project workflows, leading to reduced turnaround times and increased productivity.
- Negotiated with vendors on pricing strategies related to resources or materials needed for various projects.
- Designed visually appealing marketing materials that resulted in increased brand recognition.
- Conducted extensive research on industry trends, ensuring cutting-edge designs that captured the target audience''s attention.
- Successfully managed diverse departments including Product, Web, Graphic, and Video, demonstrating versatility and proficiency across a wide range of design disciplines.
Co-Founder
Spinning Top Media
01.2021 - 11.2023
- Managed and serviced 20 niche brands across 7 industries, handling up to 6 client-agency teams simultaneously.
- Demonstrated success in maintaining the longest client run of 2 years 4 months and counting and maintained an impressive average client retention duration of 4.5 months.
- Led brand strategy, market penetration, team management, and inside sales as key responsibilities.
- Played a pivotal role in generating INR 60,00,000 in cumulative net revenue for clients through organic and paid social media services, achieving an average ROI of 232%.
- Conceptualized and curated engaging Instagram reel ideas, reaching a maximum viewership of 345k and averaging 3.5k views.
- Utilized AI tools to significantly increase brand reach for various clients.
- Additionally, produced, wrote, directed, and edited a documentary on Yakshagana, showcasing storytelling and visual aesthetics skills (currently in post-production stage).
Client Servicing Executive
Star India Pvt. Ltd.
11.2019 - 02.2022
- Led a team of 3 visualizers and 5 reprographic executives, overseeing the creatives (print and digital) for multiple GECs including Star Plus, Star Bharat, Star Movies, Star World, Star Gold, Star Gold 2, Star Jalsha, Star Utsav, Star Life, and Hungama.
- Collaborated with clients and internal teams to understand creative requirements and provided valuable recommendations, ensuring timely delivery of high-quality creatives.
- Managed end-to-end execution of creative projects, from concept to final delivery, ensuring compliance with brand guidelines and project specifications.
- Played a key role in successful campaigns like IPL 2020, IPL 2021, WTC 2019-21, and the launch of Star Gold 2, contributing to their effectiveness through creative support.
- Developed and nurtured strong client relationships, addressing queries, resolving issues, and delivering exceptional customer service.
Graphic Designer
Nutriplate
10.2020 - 11.2021
- Created engaging social media creatives, including GIFs and videos, while adhering to strict brand guidelines.
- Conceptualized and designed new collaterals, such as packaging and menu cards, to enhance brand aesthetics.
- Translated brand vision and messaging into visually captivating and impactful creative assets.
- Played a key role in developing a distinct brand identity for the brand's new ice cream vertical. (Scoop'D)
- Demonstrated a strong ability to ideate and execute creative concepts that align with brand objectives and resonate with target audiences.
Graphic Designer
Brand Torque
05.2019 - 11.2019
- Played a key role in creating visually appealing graphics and multimedia content for clients, adhering to brand guidelines and project requirements.
- Collaborated with clients and internal teams to understand design requirements and deliver creative solutions that effectively communicated the intended message.
- Utilized graphic design software and tools to create a wide range of digital and print materials, including logos, banners, infographics, social media posts, and other marketing collateral.
- Ensured timely delivery of design projects, managing multiple tasks simultaneously and meeting deadlines.
- Provided design recommendations and maintained quality control throughout the design process to ensure high-quality deliverables.
- Developed creative design for print materials, brochures, banners, and signs.
Education
BBA - Marketing
Dy Patil University
Navi Mumbai 06.2016 - 05.2019
Skills
Visual communication expertise
Brand Strategy
Project Management
Production
Creative team leadership
Deadline-oriented
Accomplishments
Featured in Homegrown, Midday, and Condé Nast Traveller for my work on the Cyberpunk City Series.
Software
Illustrator
Blender
Premiere Pro
After effects
Timeline
Sr. Designer
Shreans Daga Foundation
11.2023 - Current
Co-Founder
Spinning Top Media
01.2021 - 11.2023
Graphic Designer
Nutriplate
10.2020 - 11.2021
Client Servicing Executive
Star India Pvt. Ltd.
11.2019 - 02.2022
Graphic Designer
Brand Torque
05.2019 - 11.2019
BBA - Marketing
Dy Patil University
06.2016 - 05.2019