Summary
Overview
Work History
Education
Skills
Clients Industry Verticals
Timeline
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Saif Khan

Saif Khan

TG

Summary

Performance-driven Digital Marketing Specialist with 7+ years of experience in managing high-impact campaigns across Google Ads, Facebook, Snapchat, and programmatic platforms. Adept at affiliate marketing, traffic optimization, and campaign analytics with a sharp focus on ROI and KPI achievement in dynamic, fast-paced environments

Overview

8
8
years of professional experience

Work History

Account Manager - Affiliate & Performance Marketing

Zinble Media Private Limited
11.2021 - Current
  • Led strategic account management for advertisers to ensure client retention and KPI delivery.
  • Developed and maintained client partnerships, including C-level relationships.
  • Conducted business reviews, communicated performance optimizations and strategic roadmaps.
  • Managed ad operations and campaign scaling across Google, Meta, Snapchat, Outbrain, and Taboola.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Supervised a cross-functional team of 8 (creative, sales, operations).
  • Optimized CTR, CPA, and ROAS using performance analytics.
  • Oversaw publisher relationships and DSP traffic sources.
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.

Campaign Manager

Accenture Solutions Pvt. Ltd.
10.2020 - 11.2021
  • Managed and optimized 1000+ campaigns across Search and Display networks.
  • Executed campaigns to maximize clicks, conversions, and ROAS.
  • Analyzed metrics and provided data-driven performance improvements.
  • Created strategic audience targeting suggestions (interests, placements, topics).
  • Developed and maintained campaign budgets and bidding strategies.
  • Delivered weekly reports with actionable insights.
  • Mentored new specialists and worked directly with Google Sales Representatives.
  • Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
  • Enhanced campaign performance by developing and implementing targeted marketing strategies.
  • Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
  • Championed the integration of cutting-edge marketing technologies to enhance campaign management capabilities and optimize results.

Campaign Manager

Cognizant Technologies Solutions
10.2018 - 11.2020
  • Managed and optimized 1000+ campaigns across Search and Display networks.
  • Executed campaigns to maximize clicks, conversions, and ROAS.
  • Analyzed metrics and provided data-driven performance improvements.
  • Created strategic audience targeting suggestions (interests, placements, topics).
  • Developed and maintained campaign budgets and bidding strategies.
  • Delivered weekly reports with actionable insights.
  • Mentored new specialists and worked directly with Google Sales Representatives.

Affiliate and Sales Executive

Maclato Media
09.2017 - 07.2018
  • Onboarded and integrated new publishers to expand traffic sources.
  • Analyzed campaign performance (CPM, CPI, CTR, ROAS, CR, EPC).
  • Provided daily campaign statistics and actionable optimization insights.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Researched sales opportunities and possible leads to exceed sales goals and increase profits.

Education

Bachelor of Computer Applications - Computer Application

Chaudhary Charan Singh University, IIMT Engineering College
01.2015

Skills

  • Google Ads (Search)
  • Meta Ads Manager (Social)
  • Snapchat Ads (Social)
  • Taboola (Native)
  • Outbrain (Native)
  • Publisher onboarding
  • Campaign scaling
  • ROI optimization
  • Google Analytics
  • Google Tag Manager
  • MMP Platforms - Appsflyer, Adjust, Branch
  • JavaScript Tagging
  • HTML
  • MS Excel
  • Account management
  • Teamwork and collaboration
  • Client relations

Clients Industry Verticals

Google (UK, USA, AUNZ, India), Sony, Zara, Hyundai, MedicalAlert, Pharmeasy, Delta, American United Airlines, and others, EdTech, Travel, Health & Wellness, Fashion, Technology, Mobile Apps

Timeline

Account Manager - Affiliate & Performance Marketing

Zinble Media Private Limited
11.2021 - Current

Campaign Manager

Accenture Solutions Pvt. Ltd.
10.2020 - 11.2021

Campaign Manager

Cognizant Technologies Solutions
10.2018 - 11.2020

Affiliate and Sales Executive

Maclato Media
09.2017 - 07.2018

Bachelor of Computer Applications - Computer Application

Chaudhary Charan Singh University, IIMT Engineering College

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Saif Khan