SAIFUDDIN AKRAM
Bangalore
Summary
Ambitious Category Manager experienced in driving profitability and margin expansion with vision and ecommerce strategies. Systematic approach in building strong vendor relationships and driving negotiations. Attentive to dynamics of different markets and trends affecting clients.
Overview
4
4
years of professional experience
Work History
Sr. Category Manager
Think & Learn Pvt Limited
Noida
04.2023 - Current
- P&L Management for the biggest portfolio in the organization
- Strategize growth across Sales, Content & Marketing averaging 15% growth in each quarter
- Built the biggest organic distribution network on YT & >30% market share of google search
Category Manager
Think & Learn Pvt Limited
Noida
07.2021 - 03.2023
- Launched regional SEM campaigns leading to significant drop in CAC by 15%
- Strengthened the value offering of our product through the creation and publication of high-quality asynchronous video series thereby scaling NPS Score over 90%
- Achieved sustainable growth in overall revenue by successfully completing multiple workshops and national level scholarship tests improving conversion percentage by 5%
Category Lead
Unacademy
Bangalore
01.2021 - 06.2021
- Built distribution network that generated new revenue streams, contributing to 20% of overall revenue
- Devised and executed a targeted campaign aimed at expired subscribers, resulting in the generation of over 15L in revenue from previously inactive leads
- Implemented regional-specific DM campaigns that achieved a 3% increase in click-through rate (CTR) for states
Category Associate
Unacademy
Bangalore
10.2019 - 12.2020
- Launched the BPSC portfolio in March 2020, achieving a 60% MoM growth and maintaining profitable margins until December 2020, becoming one of the biggest category
- Created new revenue streams by launching and strategically executing topper series on YouTube for MPPSC and BPSC, resulting in a 200% overall growth during the period
- Initiated daily rituals and collaborations that drove MoM growth and met organizational expectations
- Recruited and developed pathways 60+ educators, ensuring a MoM growth of educators and overall portfolio
Education
B.E - Civil
Dayananda Sagar College of Engineering
Bengaluru02-2018
12th - Maths, Physics & Chemistry
Sri Chaitanya, (AP, BIE)
Hyderabad03-2014
10th -
C.P.E.M.S, (CBSE)
Gulbarga03-2012
Skills
- Business Strategy
- Product Management
- Data
- Data Analytics
- Sales Training
- Marketing Coordination
- Process Development
- Performance Metrics
Accomplishments
- Highest Achievers Award - Jan 2022, Recording 50K Subscriber growth on Social Media Platforms (YT, IG & TG) in the previous quarter
- Gamechanger of the Month - July 2020, For scaling BPSC into top 3 categories within 6 months of inception, maintaining a DRR of over 1L Revenue
Affiliations
- Ranked 1 city-level in Maths olympiad in class 10th
- Awarded with the best environment friendly project of the year of B.Tech
- Runner-ups Inter-zonal Football Tournament (University Level)
Timeline
Sr. Category Manager
Think & Learn Pvt Limited
04.2023 - Current
Category Manager
Think & Learn Pvt Limited
07.2021 - 03.2023
Category Lead
Unacademy
01.2021 - 06.2021
Category Associate
Unacademy
10.2019 - 12.2020
B.E - Civil
Dayananda Sagar College of Engineering
12th - Maths, Physics & Chemistry
Sri Chaitanya, (AP, BIE)
10th -
C.P.E.M.S, (CBSE)
Similar Profiles
Ravi SinghRavi Singh
Business Development Manager at Think & Learn Pvt LimitedBusiness Development Manager at Think & Learn Pvt Limited
AMRUTHA DAMRUTHA D
Business Development executive at Cuemath-Cue learn Pvt Limited.Business Development executive at Cuemath-Cue learn Pvt Limited.
Esha DhondeEsha Dhonde
Academic Specialist at Byjus think and learn pvt limitedAcademic Specialist at Byjus think and learn pvt limited
C. RathiC. Rathi
Business Development Manager at HTC Global ServicesBusiness Development Manager at HTC Global Services
Sunil Kumar SSunil Kumar S
Associate Director SAP Basis at GSKAssociate Director SAP Basis at GSK