SAI HARISH PASUPULETI

Leading Marketing & Communication efforts for Monin India, driving business growth through innovative marketing initiatives and strategic brand positioning.

• Spearheaded Social Media Strategy & Content Development, increasing brand engagement and digital presence.
• Successfully handled National & International Trade Shows, enhancing industry partnerships and brand recognition.
• Managed vendor relations, agency partnerships, and marketing budgets, ensuring cost-effective execution.
• Launched key NPD projects and the Monin India Website, streamlining customer engagement and brand experience.
• Led consumer promotions and brand collaborations, driving consumer loyalty and market penetration.
• Kick-started the E-Commerce & Quick Commerce vertical for Monin India.
• Implemented Digital Marketing, Performance Marketing, and SEO strategies, optimizing online visibility and customer acquisition.

• Developed Marketing Strategy for key Brands in South-1(AP & TS)
• Successful in managing Multiple Vendors for better Market Execution
• Works closely with Strategy & Brand Teams for better Brand Activations
• Works Closely with Sales Teams for outlet wise budget planning
• Successful in Managing a Team of Brand Advocates & Merchandisers
• Responsible for Warehouse Management in Deploying VAP’s & GWP’s

• Awarded as an “Exceptional Performer” for the Year 2018-19
• Developed a Marketing Strategy for key markets to achieve MS
• Cracked the Royal Stag International Cricket Contest, I am One of the Few Employees from India who have qualified for the Contest
• Planned & Executed BTL activities for all the Key Brand Portfolios
• Responsible for Vendor Management & BDP Adherence
• Streamlined the process of WISE for the AP marketing warehouse
• Successful in Creating new avenues through DIGITAL
• Successful in executing the Sponsorship led Events such as F1H20
• Successful in Creating Out of the Box Visibility & In Store Communication
• Handled Key Accounts of Vijayawada by executing the Brand promotions

• Facilitating Marketing & Sales initiatives to achieve business goals
• Awarded as an ‘Emerging Champion-Aug’17’ for my exceptional performance
• Achieved 300% of the Business targets in the span of 10 months
• One of the TOP 50 performers across Pan India
• Awarded as ‘Outstanding Performer-Dec’17’ for the Highest Revenue Generator in the Region

• Developed an integrated marketing campaign (IMC) for PAPYRA App for their ITC-PSPD division
• The project includes STP analysis, Integrated Marketing Campaign (IMC), cost estimation & ROI for each campaign