SAIKAT MUKHERJEE
Mumbai
Summary
To learn and lead, into changes that would set benchmarks for an Automobile Corporate in the field of 'Marketing and Sales'.
Have a varied and successful exposure from sales in tractors, 2 wheelers, passenger cars and Commercial Vehicles. Consumer insight and process orientation remain the guide to deliver long and short-term goals. Teamwork, networking, and leading talent of different cohorts have led to self-confidence.
Overview
31
31
years of professional experience
Work History
Business Head - Tata OK ( Commercial Vehicle)
Tata Motors Limited
Mumbai
10.2022 - Current
- The Revised Business Structure for used trucks
- Bring in Industry first outlook with integration of AI / ML projects towards pricing mechanism of used CVs
- Launching the integration of Tata OK into single digital platform
- Process integration to have inventory & lead flow management
- Launch of a fresh marketing piece towards building TOM and Consideration
- Team aligning towards Channel Management and business build up vide a process oriented controlled approach
National Head - Sales Planning - True Value
Maruti Suzuki India Ltd
Delhi
05.2021 - Current
- Target setting - periodic review
- Identifying the TG to promote exchange business - using digital media as the vehicle of reach
- New Car model level support - strategizing exchange support to new launches
- Channel expansion and profitability
- Resale value monitoring and increase
- Project Management ( Long & Short term) : Digitalization and AI & ML based application - pricing & evaluation process related app development ( accuracy and user friendly UI/UX) - power BI tools
- Identifying the key drivers of business goals - formulating Balance Score Card for channel partners
- Quarterly Marketing budget allocation - Pre Owned Car Sales
- Identifying training needs and coordinating development of modules
ZONAL HEAD - True Value ( East)
Maruti Suzuki India Ltd
Kolkata
05.2016 - 04.2021
- Launching the New CI in EAST ( due to family exigencies - had requested for a relocation back)
- Established 25 outlets - New CI - digitally enabled
- Exchange Contribution to New Car retails : 2007@ 17% to 2014@21%
- Top 10 cities : 2014 Exchange Contribution @23%
ZONAL HEAD - True Value ( West)
Maruti Suzuki India Ltd
Mumbai
04.2014 - 05.2016
- Launching the New Outlet format in West / Cut through the broker dependence - used car sales / Improve Exchange Contribution to New Car retail
- Independent used car outlets - added 25
- Retail to Customer - increased from 18% to 40% - in used car sales
- Exchange Contribution - increased from 18% to 23%
- Monthly Target - achievement - Exchange ; Used car sales ; Certified car sales
- New model launches - exchange support planning
- Manpower planning / training - channel level
Zonal Head - True Value ( East)
Maruti Suzuki India Ltd
Kolkata
09.2007 - 04.2014
- Launching the concept of used car business in EAST / Network expansion / Resource planning / Brand Establishment
- Network Expansion - 2007 coverage of 5 True Value, out of 40 new car dealerships ; 2014 coverage 35 TV Outlets out of 50 new car dealerships
- Exchange Contribution - 2007 @ 8% ; 2014 @ 15%
- True Value - average per month used car sales : 2007 @ 180 ; 2014 @ 2400
Regional Head ( Sales ) - 2 wheelers ( M.P & Chattisgarh)
Bajaj Auto Ltd.
Bhopal
04.2006 - 09.2007
- Was leading the sales / marketing / network / admin & logistics - for M.P & Chattisgarh
- Market share ( wholesales ) - 2006 @ 23% to 2007 @ 25% (All India drop in M.S)
- Average volume : 2005-06: 6000 p.m / 2006-07 : 8200 p.m - Segment performance : 60% contribution was 100 cc - mobilizing the consideration towards 125 cc in key markets - lead to market share gain
- Finance products designing
- Network expansion - Primary and Secondary
- Product Launches - media / training & awareness
- Managing Financials - Region
Regional Head ( Sales ) - 2 wheelers ( West Bengal , North East & Nepal)
Bajaj Auto Ltd.
Kolkata
08.2003 - 07.2006
- Was leading the sales / marketing / network / admin & logistics - for M.P & Chattisgarh
- Market share ( wholesales ) - 2003 @ 19% to 2006 @ 25% - Average volume : 2005-06: 6000 p.m / 2006-07 : 8200 p.m - Segment performance : 150cc segment was used to gain market share - Market leadership in 2005-06: North East @31% / The Market Share in Kolkata ( Top city) @ 41%
- Leveraging - Finance partners / Petrol Pump tie ups - innovations tried
- Network expansion - Primary and Secondary - PMRY was leveraged to create service kiosks in Kolkata , was a key to gaining leadership
- Product Launches - media / training & awareness
- Managing Financials - Region
Regional Manager - Andhra Pradesh
L&T-John Deere
Hyderabad
04.2001 - 07.2003
- Green Field Project handling
- Identifying key districts - considering product mix / Establishing Network / launching the brand / Creating Service - support / Marketing - mix / Managing logistics
- Launched the higher HP tractor - in 5 districts
- Created Market leadership in 2nd year of operation - in the segment present
- A.P became the highest contributor to All India, sales - an exception in Tractor Industry
- Marketing mix - innovation - using movie platform
- Customer relation and support - backbone of success
- Tractor level - P&L creation training to owners - introduction of a tractor diary in vernacular for drivers
- Still remains the highest contributing state - John Deere India Ltd
Dealer Development - Manager ( Head Office)
L&T- John Deere
Pune
01.1999 - 03.2001
- Green Field Project
- Standardizing Dealership requirements - infrastructure sales / working cap / service set up
- M.P / Maharashtra - market scanning - for dealer partners background search
- 8 dealerships - complete infrastructure / working cap ( incl security deposit) / trained manpower - ready to go
- LOI issued : 12
- Manpower and training module build up
- Service manual creation - inline John Deere Global
Manager - Service & Sales - Farm Equipment
Mahindra & Mahindra Ltd
Bhopal & Pune
09.1993 - 12.1998
- Service Network - Handling in M.P / Maharashtra
- Handling Service - load / warranty settlement / training
- Target achievement - Sales in the territory assigned / market share
Education
B.E - Mechanical Engg
UCE
Sambalpur03.2006
Executive Program in Business Management - Classroom Programme
Indian Institute of Management ( C )
Kolkata12.1998
Indian School Certificate Examinations -
St Paul's School
Rourkela05.1993
Indian Certificate of Secondary Education Certificate -
St Paul's School
Rourkela03.1989
03.1987
Skills
- Business Development
- Innovation management
- Process Improvement
- Customer Service
- Revenue Forecasting
- Teamwork and Collaboration
- Risk Management
- Crisis Management
- Adaptability and Flexibility
- Problem-solving abilities
Hobbies and Interests
- Reading
- Music
- Sports
References
- Mr Arindam Maulick, 9630071444, Eicher, Tafe
- Mr Rajesh Kaul , 9654240700 , Tata Motors Limited
Timeline
Business Head - Tata OK ( Commercial Vehicle)
Tata Motors Limited
10.2022 - Current
National Head - Sales Planning - True Value
Maruti Suzuki India Ltd
05.2021 - Current
ZONAL HEAD - True Value ( East)
Maruti Suzuki India Ltd
05.2016 - 04.2021
ZONAL HEAD - True Value ( West)
Maruti Suzuki India Ltd
04.2014 - 05.2016
Zonal Head - True Value ( East)
Maruti Suzuki India Ltd
09.2007 - 04.2014
Regional Head ( Sales ) - 2 wheelers ( M.P & Chattisgarh)
Bajaj Auto Ltd.
04.2006 - 09.2007
Regional Head ( Sales ) - 2 wheelers ( West Bengal , North East & Nepal)
Bajaj Auto Ltd.
08.2003 - 07.2006
Regional Manager - Andhra Pradesh
L&T-John Deere
04.2001 - 07.2003
Dealer Development - Manager ( Head Office)
L&T- John Deere
01.1999 - 03.2001
Manager - Service & Sales - Farm Equipment
Mahindra & Mahindra Ltd
09.1993 - 12.1998
B.E - Mechanical Engg
UCE
Executive Program in Business Management - Classroom Programme
Indian Institute of Management ( C )
Indian School Certificate Examinations -
St Paul's School
Indian Certificate of Secondary Education Certificate -
St Paul's School
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