Sai Kumar Mangarai

• Develop and implement marketing media, ATL & BTL activities
• Planning for monthly activities in alignment with overall marketing budget (quarterly budget)
• deal with government officials to Ensure all BTL campaigns comply with relevant regulations and guidelines.
• onboarding multiple vendors with multiple quotations after negotiating for ATL and BTL Activities.
• Finalizing the vendor with best quotation of all quotation, after physically visiting vendors previous work site.
• Collaborating with internal team to Working on low potential areas to get better results by Analyze target audience and market trends to tailor campaigns for maximum impact as well with design team for the creative's and designs.
• Developing project timelines, setting milestones, and monitoring progress to ensure adherence before deadlines
• Monitoring agencies, and vendors end to end activities on daily basis with the help of on-roll field team for better results of activities to ensure the timely execution of ATL & BTL campaigns
• On area expansion to acquire mass audience did branding activity for awareness as well as promotional activity by using coupon codes for new activations
• Benchmarking to understand competitors and there activities
• Multi-tasking to balance demand and supply with activities
• Optimize spending to achieve maximum ROI and cost-effectiveness
• Work closely with the finance department to manage budgets & book keeping for brand spends,Tracking vendor payments and vendor performance

Activities done by my end:

(L&T Metro platform ad, mobile van, led canter van,2wheeler rally, road shows, tricycle, look walker, normal and die cut news paper insertions, auto top and sticker, Auto Announcement,shop sign board's, echo friendly tea cups,partner vehicle branding).

• Handling a team of 3 Team leaders and 30 Executives
• Follow up on daily basis on payments, issues, queries of the sellers
• Resolving the issues during listing of the items with proper quantity item and product to get trained for the sellers if required.
• Resolving the issues with First and Last miles for co-originating each other.
• Assigning the task to the team to meet daily targets
• Working closely with the sellers on the Events, offers when required.
• Onboard the sellers to Udaan without any discrepancy.
• Making proper Training to the executives to educate the sellers to avoid issues on priority basis.
• Making proper co-ordination with Hub Executives and Warehouse Management Executives in a professional manner.
• Creating Return The Order (RTO) to send the products to warehouse
• Maintaining proper stock to meet the demand by live tracker
• Targeting the Staple Warehouse with every week plan to smoothen the operation.
• Updating all the Business operations to the reporting manager on Daily Basis.
• Maintaining the Tracker to closely monitor the performance of executives.
• Conducting Skip level meetings to have healthy discussion to share ideas for Business

Developments.

• Conducting Team meetings on Daily Basis to Motivate the Team
• Supervised team members to confirm compliance with set procedures and quality requirements.
• Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
• Built strong relationships with customers through positive attitude and attentive response.
• Collecting customer and market feedback and reporting the same to the organization
• Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
• Monitoring sales team performance, analyzing sales data, periodical forecasting and reporting to Area Sales manager.

• Attending the daily gate meetings with all team together.
• Discussing about the new scheme which company is launching if any.
• Doing the onboarding on field with New BDA and self
• Archiving the day-to-day targets
• Coordinating entire team and sending the daily sales reports to the Reporting manager

• Removed damaged, out-of-code, not-in-set and discontinued items from displays.
• Updated pricing and signage to complete product displays and educate customers.
• Inspected merchandise for quality and arranged proper display location on floor.
• Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.