Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Sailaja Konduru

Freelancer
St Louis

Summary

Reliable freelance consultant with a passion for technology & internet. Willingness to try new things and motivation to learn off the clock, a quick grasp-er, multi tasker and problem solver with 4 years of experience in Digital Marketing (SEO | SEM | PPC | Social Media | Content marketing | email marketing | web development) and over 5 years of experience as IT Analyst/ Developer for implementing and enhancing business processes.

Overview

13
13
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work History

Freelance Consultant

Self
St louis
01.2017 - Current
  • Develop, analyze and improve industries best practices and strategies to deliver clients Digital Marketing needs using various channels including SEO, SEM, social media, content marketing (links, blogs, emails, newsletters ) to convert leads into sales
  • Develop web pages to define and design as per clients needs with word press complete with onsite SEO
  • Analyze traffic to tweak and improve reach with Organic SEO (using SEO tools) and Paid campaigns (using PPC ads (Google certified)
  • Recent projects:
  • Word press Web development : A catering store front, an e-commerce store, a real estate company including Domain registration, Hosting and installing word press, Design, layout & customizing with new plugins
  • Google Ad words:
  • Word press Web development group planning for a charity organization to keep CPCs under $2.00
  • Campaign creation for health and nutrition entrepreneur to increase reach to targeted audience

Digital Marketing Specialist

SEO
St Louis
09.2012 - 02.2015
  • Boot strapped an online retail store Essential Ethnics offering traditional ethnic home decor & apparel accessories
  • Involved in developing Business model, Customer relations (acquisition & retention), Sales strategy development and Product customization
  • Other major areas of work include; tweaking website for search engine optimization, brand development, web site traffic growth via social networking and advertising using various tools like Google/ Bing analytics, Google ad words PPCs, Email marketing via Mail Chimp which resulted in ranking the website on the first page after 3 months of launching the e-commerce store.

Oracle ERP Applications Consultant, Oracle IT Analyst/ Techno - Fucntional Consultant

Multiple Clients
01.2005 - 12.2009
  • Worked as a consultant for major companies like AAA, Deloitte, State government of Massachusetts and Maine, Atmos Energy, Owens & Minor, Echo Star, Mc. Carthy Building Companies as an IT Analyst/ Developer in both Implementation and Support roles
  • Extensively worked on configuring Application setups, System Administration, Technical Design, Data Flows, Data Modeling, Data Conversion, APIs, Custom Library Development, Reports, Forms, PL/SQL Coding, AIM Methodology, Production Support, Performance
  • Tuning & Testing of custom EBS application development of HRMS, Talent
  • Management, Self Service & Financials Modules

Education

Master's degree - Electrical and Electronics Engineering

Oklahoma State University
Oklahoma, USA
08.2002 - 12.2004

Undergraduate Degree - Electrical and Electronics Engineering

Sreenidhi Institute of Science & Technology
Hyderabad, India
11.1998 - 05.2002

Skills

    Keyword Research, SEO, SEM, Social Media

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Certification

Googles Digital Garage, Google Analytics, Google Adwords

Timeline

Freelance Consultant

Self
01.2017 - Current

Digital Marketing Specialist

SEO
09.2012 - 02.2015

Oracle ERP Applications Consultant, Oracle IT Analyst/ Techno - Fucntional Consultant

Multiple Clients
01.2005 - 12.2009

Master's degree - Electrical and Electronics Engineering

Oklahoma State University
08.2002 - 12.2004

Undergraduate Degree - Electrical and Electronics Engineering

Sreenidhi Institute of Science & Technology
11.1998 - 05.2002

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