SAIMANOJ BANOTHU
Digital Marketing
Hyderabad
Summary
Profile Summary To work in a competitive and fair environment. Always ready to take up challenges and explore my strengths and potentials in an organization to meet employer’s expectations. I would like to work in team and render my services impeccably to the organization.
Overview
4
4
years of professional experience
3
3
Languages
Work History
Campaign Manager, Amobee
MediaMint
03.2023 - Current
Campaign Manager
Mediamint , Pinterest
03.2022 - 03.2023
- Improved existing reporting by researching data sources, compiling data and designing output.
- Managed guidelines for calculations for metrics and analysis.
- Assessed sales reports, identified business standing and reported to executives.
- Supported efficiency and data integrity by monitoring control documentation of reporting procedures.
- Captured business functions and technology underpinnings to translate data into reports for foreclosures, defaults and claims.
- Applied advanced Excel functions and filters to support infrastructure.
- Continuously assessed current reporting techniques and developed improvements to boost accuracy.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing campaign results.
- Suggested and implemented new features to develop brand awareness.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Developed campaigns, led design and tracked results.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- Developed and implemented tracking systems to measure results of posts and campaigns.
PPC Analyst
P2PRO Technology Solutions
07.2019 - 03.2022
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Managed search engine marketing budgets and tracked campaign performance.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Researched and analyzed industry trends to inform search marketing strategies.
- Created customized marketing materials to increase product awareness.
Education
Bachelor of technology - Electronics & Communication Engineering
Skills
Goole AdWordsundefined
Timeline
Campaign Manager, Amobee
MediaMint
03.2023 - Current
Campaign Manager
Mediamint , Pinterest
03.2022 - 03.2023
PPC Analyst
P2PRO Technology Solutions
07.2019 - 03.2022
Bachelor of technology - Electronics & Communication Engineering
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