Saiprakash C

• Role: Campaign Manager.
• Key responsibilities:
• Managed end-to-end digital advertising campaigns within Google Ad Manager 360, ensuring all details are accurately entered, such as ad creative, targeting parameters, flight dates, and budget allocations.
• Traffic ad campaigns to ensure timely and accurate delivery of ads, troubleshoot any issues related to ad serving or discrepancies.
• Conducting thorough pre- and post-launch quality assurance (QA) procedures to guarantee campaign effectiveness.
• Providing comprehensive account training to new team members.

Campaign optimizations.

• Conducted daily campaign performance analysis, ensuring delivery goals were met, and resolving under-delivery issues through data-driven adjustments.
• Improved campaign Pacing and CTR through creative A/B testing, audience targeting refinements, and placement optimization.
• Identified and resolved ad-serving issues, including no-delivery cases.
• Streamlined campaign setup and reporting processes, reducing operational delays, and increasing campaign launch speed.