SAI PRANESH RAO
Demand Planning & Business Intelligence
Bengaluru
Summary
8+ years of experience in Flipkart e-comm industry. Proficiencies in strategic planning & data based problem solving. Customer focused, collaborative & highly committed to positively impact company growth.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Associate Director
Lifestyle Demand Planning & Business Intelligence
03.2022 - Current
- Led leadership weekly reviews regularly to present key business metrics & critical initiatives performance: in-depth RCAs & AIs enabled across categories
- Led 2 teams of up to 8 personnel put together, supervising daily performance & training: 20+ Robust automated dashboards have reduced TATs for daily RCAs to 30mins & enabled key projects. Other BUs/teams have appreciated & borrowed practices/resources too.
- Strong collaboration with 6+ functions across org to assist senior leadership in managing all aspects of planning & business intelligence
- Led Affordability charter for BU encompassing of Bank offers, Flipkart BNPL & UPI offers: competitive offers for LS especially for the EOSS sales drove adoption as high as 12% (benchmark 1.5-2%)
- 98%+ Planning efficiency achieved & depth increased to channel level traffic, PPV & conversion plans at L2 level, branded-unbranded cuts & vertical plan closures for key seasons
Senior Manager 2 – Business Development
FKW – Central Strategic Planning & Analytics
07.2020 - 03.2022
- 6month experience as KAM for Kid's Clothing business: Launched 50+ sellers with 10K+ listings by reaching out to key e-comm manufacturers.
- Moved to Headed Planning & strategy role centrally: Created sales & territory expansion plans - launched 50+ cities by analyzing market studies, led weekly & quarterly biz performance reviews with CEO
- Led product charter for the org & drove prioritization with product teams for key features
- Led digital marketing front end to end : Negotiating for budgets & executing campaigns to drive app installs, retailer acquisition/repeats by optimizing costs.
- Continuous brainstorming with leadership towards building roadmap for profitable business model through Geo exclusivity with TOM brands while solving for TRE performance & costs.
Senior Manager – Business Development
Core Electric Appliances – Sell Head
1 2019 - 06.2020
- Revenue Head for entire Core-EA category (65% of SHA business) and drove 53% YOY growth and 9% ecomm market penetration.
- Increased 2P market share of EA with Amazon from 35% to ~48% in span of 2 years by building 20+ exclusive models across portfolios & brands that outperformed the market like Butterfly Appliances range, OPP in each segment of top verticals from leading brands like Bajaj, Philips, Pigeon, Black & Decker, etc.
- Managed a 3-member team to drive all sell functions with end to end ownership of planning SKU level targets, pricing+offers & category experience+comms across on-app & off-app
- Led 2 successful BBD sales & disrupted the market to drive upsell by enabling mid-premium & premium segments at affordable prices closer to market prices of eco segments.
Manager – Business Development
Small Home Appliances – Planning & Pricing
07.2017 - 01.2019
- Played pivotal role in strategic planning which resulted in doubling Market penetration in 2 years [3% to 7%]
- High Accuracy in sale forecasting [>98.6%] & Strategic planning for successful exclusive model launches across small appliances like mixer grinders, iron, induction cooktops, etc from top market brands such as Pigeon, Prestige, Bajaj, Philips, etc.
Assistant Manager – Business Development
Small Home Appliances – Merchandising & Marketing
07.2016 - 07.2017
- Awarded for high performing store pages & homepage creatives as CTRs were more than double of benchmarks & also better than lifestyle BU performance
- Merch traffic share of SHA grew 112% and SHA presence in central deal constructs tripled due to strong collaboration & negotiation with category teams & central marketing folks.
Graduate Trainee
Home & Furniture – Category Marketing
07.2015 - 07.2016
- High stakeholder management with flipkart central marketing and super-category SPOCs to align and optimize visibility on flipkart homepage
- Enabled 10 weekly Deals across top verticals to maximise output from visibility negotiated with central marketing teams
- Deal performance saw 40% improvement in sales with change in approach to performance based slots allocation
Education
Bachelor of Technology - Mechanical Engineering
Indian Institute of Technology Indore
Indore 08.2011 - 05.2015
Skills
Strategic Planning
Timeline
Associate Director
Lifestyle Demand Planning & Business Intelligence
03.2022 - Current
Senior Manager 2 – Business Development
FKW – Central Strategic Planning & Analytics
07.2020 - 03.2022
Manager – Business Development
Small Home Appliances – Planning & Pricing
07.2017 - 01.2019
Assistant Manager – Business Development
Small Home Appliances – Merchandising & Marketing
07.2016 - 07.2017
Graduate Trainee
Home & Furniture – Category Marketing
07.2015 - 07.2016
Bachelor of Technology - Mechanical Engineering
Indian Institute of Technology Indore
08.2011 - 05.2015
Senior Manager – Business Development
Core Electric Appliances – Sell Head
1 2019 - 06.2020
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