Saiprasad Naik

Setting up D2C and CRMNext campaign & analytics unit for the Current Account - NTB, Government Agency Business and Current Account CLCM (Customer Life Cycle Management)

CRM Next analytics - Headed segmented analysis of customer bases by studying the customer demographics, life cycle & product performance thus creating new business opportunities.

Digital strategy - Laying platform for multi-channel integrated campaigns keeping in mind the segmented base, acquisition strategy, lead drop plan, cross-sell scope & remarketing strategy

Content briefing & design - Collaborated with cross-functional teams to draft marketing creatives and liaise for approvals, Lead Allocation logic

Campaign execution - Lead end-to-end execution of customer life cycle campaigns for Current Accounts through Unica, CleverTap, Netcore, Acoustic, Gupshup, Karix and digital bank assets keeping in focus customer engagement & retention

Performance marketing analysis - Presented insights basis current and past campaign performance across channels (Open rate, Map Chart, CTR, lead drop, conversion & ROI) via SQL,SAS, Excel, PowerBI

Business reporting & budgeting - Providing Weekly and Monthly dashboards in the form of newsletters depicting Channel wise, Region wise analysis, lead-drop rate, revenue, budget utilization etc and presenting them to Stakeholders.

Maintaining & updating Campaign BRD a.k.a Dockets which include the client's business goals, objectives, lead allocation logic, Base propensity, waterfall, Field mapping for MIS, Campaign Calendars, Projections, Trackers etc.

Achievements & Projects:

Focused on implementing GIF-based emails, WhatsApp / SMS campaigns, Voice Blast, Push, MB/NB banner campaigns.

Successful in increasing open email rates from 12% to 20-25% through A/B testing.

Implemented A/B testing, champion vs Challenger testing, & time of day delivery in multiple channels leading to an increase in coverage from 45% to 80%

Widening the top lead pipeline funnel by eradicating the errors through RCA thus leading to 15% more conversions

Assist in outbound or inbound marketing/Business development activities for North America region by demonstrating expertise in various areas (content development and optimization, Cold Calling Pitch, Email/Linkedin Campaigns ( Paid Media), Content/Verbiage

Coordinating with Regional Manager & Growth Manager to devise G-T-M Strategies. Handling a Team of 10 SDRs for North America, MENA, Europe, SEA

Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies via Salesforce, Linkedin Campaign, Marketo, Excel etc.

Recruit, select, onboard and train SDR/BDEs; maintains a safe and secure work environment; coaching, counseling, and disciplining them; and initiating, coordinating, and enforcing systems, policies, and procedures and developing personal growth opportunities

Maintains quality service by establishing and enforcing MQL/SQL standards, training SDR/BDEs, monitoring calls, creating Email campaign workflow logics based on persona/segments.

Creating Salesforce & Excel Reports, Presentations and Dashboards on marketing KPIs like leads, conversion rates, website traffic, email campaign metrics (delivery, open, click-through rates) to keep the stakeholder updated weekly.

• Projects handled: Intent Data Dashboard Leads/Opportunities Dashboard, G2 Intent Implementation, Knowledge Cafe & Rewards and Recognitions, SFDC Best Practices, Outsourced Appointment Generation Agency, New Sales/Marketing Tools Evaluations

• Generating new leads through outbound activities like Email Campaigns, LinkedIn Automated Campaigns, Power
• Dialer Cold Calling, Account-based marketing, Intent-based marketing, etc
• Handling inbound leads coming in through Website, Paid Search, Paid Media, Webinars, Events, etc
• For US & Canada in their respective time zones
• Generate qualified leads to increase the size of the US pipeline and the effectiveness of the Sales Representatives & schedule conference calls for Onsite/Regional Managers/VPs and assist them in qualifying leads and help with follow-ups
• Identifying relevant personas & collecting data on leads, competitors, and market place and consolidating information into Salesforce CRM and reports
• Gather key information to update the Salesforce CRM system on day to day basis and assign a nurture path and follow-up strategy
• Preparing reports & provide Sales insights for executive leadership in company that effectively communicate trends, patterns, decline and predictions using diagnostic analysis using Google Analytics, Critical thinking, Dashboards etc
• Build rapport with contacts by offering resources (webinar invitations, white papers, relevant blog articles, etc.) and understanding where the prospect is in the buying process
• Presenting my Weekly, Monthly, and Yearly Lead Report to Executive leadership for the US pipeline using Excel/CRM dashboards and reports
• Projects Handled: 1
• MQL-SQL-Opportunity Dashboard 2
• Website Metrics Reports 3
• Events Report & Dashboard

• Conducting market research and analyzing data to identify and define prospects for IT enabled services
• Visiting customers in Mumbai & surrounding region and giving presentation about company’s products and services etc
• Www.resumekraft.com, Conducting market research and analyzing data to identify and define prospects for IT enabled services
• Visiting customers in Mumbai & surrounding region and giving presentation about company’s products and services etc
• Doing Outbound Email Campaign with new prospects using Mail Merge
• Coordinating with IT team, Operations team and Legal team for smooth flow of the agreements, SRS etc
• Payment follow-ups, agreement renewals, handling key customer accounts, submitting visit reports to Manager.

• Handling International inbound enquiries from from Middle East, Europe, Africa and Asia
• Preparing Techno-Commercial Quotations from drawings, BOQ as per project requirement and providing technical support to existing & prospect customers regarding the products
• Running Email Campaigns on existing clients for followups, New product launches using Mail Merge
• Coordinating with Purchase & vendors for any custom product or OEM products
• Presenting the weekly order bookings, new customers gained, quotation status to the Exports Director
• Helping the R&D Department with Product Development inputs based on market research & interaction with the customers
• Helping the team of Sales executives in handling the Order (From creating sales order to Invoice and Dispatch) as well with technical queries arising during the order processing.