SAIPRASAD SRIRAM
Chennai
Summary
With over 15 years of comprehensive experience in Sales and Marketing, including 1.8 years as a Business Analyst in the Marketing department at New Indian Express, 14 years of specialized expertise in Health Care Corporate Marketing. Focus includes Public Sector Undertakings (PSUs), Central Government Health Scheme (CGHS), Employees' State Insurance (ESI), and Insurance/Third Party Administrators (TPAs) across a wide range of markets nationwide. Regional experience encompasses Tamil Nadu & Puducherry, Andhra Pradesh & Telangana, Kerala, Karnataka, Chhattisgarh, Odisha, Madhya Pradesh, Jharkhand, Assam, Tripura, and West Bengal.
have a proven track record in Empanelment processes, Negotiations, Business Strategy development, Campaign execution, Client Servicing, launching New Initiatives, and Data Analysis. Successfully manage a portfolio with an annual business value of ₹120 crores and have been instrumental in establishing nationwide partnerships, crafting Business Proposals, and leading high-stakes negotiations.
Overview
15
15
years of professional experience
2
2
Certifications
Work History
Manager - Healthcare Services - Southern Region
APOLLO HOSPITALS ENTERPRISES LIMITED
5 2016 - Current
Heading the PSU Corporate Division for the Southern Region
- Supervise PSU, CGHS, and ECHS sectors
- Manage partnerships and contract renewals
- Cultivate and maintain client relationships
- Oversee ₹110 Crores of business for hospital units in the Southern Region
- Travel extensively across major states including Tamil Nadu, Kerala, Andhra Pradesh, Telangana, Karnataka, Odisha, Jharkhand, Bihar, Chhattisgarh, West Bengal, Assam, Meghalaya, Tripura, Mumbai, and Delhi
- Negotiate tariffs, coordinate healthcare campaigns, oversee credit operations, monitor engagement activities, drive nationwide partnership initiatives, and handle proposals and MOU processing for Apollo Hospitals PAN India
- Maintain close connections with senior leadership in Central PSUs and Government of India concerns
- Promoted to Manager since January 2022
Assistant Manager
GLOBAL HOSPITALS
2015.10 - 2016.04
- Oversee corporate marketing and communications functions, including management of PSUs, CGHS, and ECHS segments. Handle tie-ups and renewals, negotiate tariffs, and coordinate healthcare campaigns, among other responsibilities..
Senior Officer - Marketing
FORTIS HEALTHACRE / FORTIS MALAR HOSPITAL
2014.01 - 2015.10
- Handle TPA, insurance, and schemes, including GIPSA empanelment and operations. Oversee business analysis, strategy development, and corporate analysis. Drive new initiatives through insurance and brokerage firms, and spearhead new business opportunities in both the public sector and private corporate sector.
Executive - Marketing
FORTIS HEALTHACRE / FORTIS MALAR HOSPITAL
2011.10 - 2013.10
- Manage TPA, insurance, and schemes, including GIPSA empanelment and operations. Conduct business analysis, develop business strategies, and perform corporate analysis. Initiate new business opportunities through insurance and brokerage companies, and drive new business ventures in both public sector and private corporate sectors.
Executive - Corporate Business Development
DR MOHANS DIABETIES SPECIALITIES CENTRE
2011.01 - 2011.09
- Drive business development through corporate tie-ups, value-added services, and client servicing. Support and participate in public events, enhance brand building, and formulate and implement effective procedures for communication regarding brand promotion, business development, and customer relationships. Mobilize internal and external support to advance corporate objectives.
Executive - Statistics
EXPRESS PUBLICATIONS (MADURAI) LIMITED - THE NEW INDAIN EXPRESS
2009.04 - 2010.12
- Generate reports for CRMS, MIS, CNC, and AST from other contemporaries. Analyze Advertising statistics and conduct business analysis across Pan India
Education
MBA - Marketing and HR
GURU NANAK COLLEGE
2009.01 -
BBA - Business Administration
GURU NANAK COLLEGE
2007.01 - undefined
HSC - Commerce with Maths
SOHSS (OSLC)
2004.01 - undefined
Skills
- Marketing Strategies & Campaigns
- Corporate Communications
- Positioning & Branding
- Client Servicing
- Negotiations
- Credit Management
- Statistical Analysis
- New Market Exploration
- Strategic Planning
- Business Development
- Financial Management
- Contract Management
- Schedule Preparation
- Customer Relationship Management (CRM)
- Brand Management
- Cross-Functional Team Collaboration
- Sales Management
- Budget Control
- Business Planning
- Project Management
- MS Office (Word, Access, Excel, PowerPoint)
- Diploma in Computer Applications (DCA)
- Tally 6.3
Certification
Holding Certifications in Diploma in Computer Applications, MS - Office and Tally 6.3
Accomplishments
Revise and modernize the entire structure of Memoranda of Understanding (MoU) and Rate Contracts for Apollo Hospitals throughout the Southern Region in 2017. These updates significantly contributed to enhanced revenue generation and streamlined tariff structures, effectively preventing financial losses.
Personal Information
- Father's Name: M.Sriram (late)
- Date of Birth: 10/03/1987
- Nationality: Indian
- Marital Status: Married
- Religion: Hindu
Activities
- Theatre Artist
- Writer
- Poetry
Hobbiesandassociations
- Reading Wikipedia about the famous Personalities
- Updating Political and Social Information
- Writing Scripts (Drama Scripts)
- Stage Plays
- Camps
- Blood Donation
- Member of Sri Sathya Sai Seva Organisation
- Theatre Artist - Mayurapriya Creations
Languages
English
Tamil
Learning Hindi (Beginner)
References
References available upon request.
Affiliations
Association with Sathysai Seva Organisations
Theatre Artist - Affiliated with Stage Creations and PMG Mayurapriya Theatre Groups
Interests
Writing Drama Scripts and Theatre
Timeline
Assistant Manager
GLOBAL HOSPITALS
2015.10 - 2016.04
Senior Officer - Marketing
FORTIS HEALTHACRE / FORTIS MALAR HOSPITAL
2014.01 - 2015.10
Executive - Marketing
FORTIS HEALTHACRE / FORTIS MALAR HOSPITAL
2011.10 - 2013.10
Executive - Corporate Business Development
DR MOHANS DIABETIES SPECIALITIES CENTRE
2011.01 - 2011.09
Executive - Statistics
EXPRESS PUBLICATIONS (MADURAI) LIMITED - THE NEW INDAIN EXPRESS
2009.04 - 2010.12
MBA - Marketing and HR
GURU NANAK COLLEGE
2009.01 -
BBA - Business Administration
GURU NANAK COLLEGE
2007.01 - undefined
HSC - Commerce with Maths
SOHSS (OSLC)
2004.01 - undefined
Manager - Healthcare Services - Southern Region
APOLLO HOSPITALS ENTERPRISES LIMITED
5 2016 - Current
Holding Certifications in Diploma in Computer Applications, MS - Office and Tally 6.3
Participation Certificates in Writing Competitions during Schools.
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