Saipriya Alladi
Hyderabad
Summary
Experienced digital marketer with a proven track record of success spanning three years. Specializing in optimizing social media and Google Ads campaigns, I excel in tailoring strategies to meet diverse branding, traffic, and sales objectives. Proficient in Google Ads search, video, and display campaign optimization, I leverage data analysis to continually refine approaches and maximize Conversions/ROAS. Skilled in utilizing Google Ads Editor and Ads for streamlined campaign management, I am adept at delivering comprehensive reports and insights to clients. With strong multitasking abilities and a commitment to quality assurance, I contribute to team success and organizational goals. Additionally, I drive e-commerce revenue through effective Google Shopping campaigns and website optimization efforts, collaborating closely with creative teams to deliver visually compelling assets.
Overview
4
4
years of professional experience
Work History
Digital Marketing Executive
INTELSOFT PRIVATE LIMITED
Hyderabad
01.2023 - Current
- Google Ads - Creating campaigns to optimize for conversions, leads, sales, and traffic.
- Creating an affiliate, in-market audience, a custom list, and targeting for more conversions.
- Fixed website issues and errors using Google Search Console and SEMrush.
- Facebook Ads – Creating campaigns based on branding, traffic, and sales focus.
- Tweaking the website for a better user experience.
- Maintained social media posts.
- Created and ran Facebook ad campaigns for a custom list, as well as a Lookalike audience. Additionally, optimizing campaigns based on the ad performance and conversions.
Corporate Digital Marketing New Assoc
ACCENTURE
Hyderabad
06.2022 - 12.2022
- Successfully improved performance metrics for varied social media and Google Ads campaigns, aligning closely with client objectives.
- Actively monitor Google Ads search, video, and display campaigns, optimizing bids, budgets, creative elements, audiences, and other key account metrics/KPIs.
- Analyze historical performance data to identify opportunities for enhancing campaign performance and maximizing ROI/ROAS.
- Stay abreast of market trends and client expectations, ensuring campaigns align with current industry dynamics.
Process Executive
COGNIZANT
Hyderabad
06.2021 - 05.2022
- Assist in monitoring Google Ads video campaigns and optimization of bids, budget, creative, and audiences.
- Analyzing historical performance data to identify opportunities to improve campaign performance.
- Proficient in extracting data from Google AdWords and generating customized reports tailored to meet specific client requirements.
- Sharing the ad hoc and recurring reports with the clients.
- I have experience utilizing Excel, Google Sheets, and PowerPoint to generate comprehensive reports.
Education
Bachelor of Technology in ECE
Narshimareddy Engineering College
Hyderabad05-2019
Skills
- Digital marketing strategy
- SEM
- Google Ads optimization
- SEO
- Social media management
- Analytics and data analysis
- Advance Excel
- Power BI
Timeline
Digital Marketing Executive
INTELSOFT PRIVATE LIMITED
01.2023 - Current
Corporate Digital Marketing New Assoc
ACCENTURE
06.2022 - 12.2022
Process Executive
COGNIZANT
06.2021 - 05.2022
Bachelor of Technology in ECE
Narshimareddy Engineering College
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