Sairam Muthyala

Accomplished Lead Motion Graphic Designer with a proven track record at Brilliant Brains, adept in video development and team leadership. Expert in crafting compelling motion graphics and animations, significantly enhancing digital marketing campaigns. Skilled in mentoring designers and optimizing workflows, ensuring projects exceed creative standards.

AAASP (Arena Advanced Animation Specialization Program)

• UX/UI Certification from ImaginXP

• Best employee Award in 2019
• Star of month in 2018
• 5 Spot Awards

I led a social media reel campaign focused on boosting brand awareness and engagement across platforms like Instagram, Facebook, and TikTok. I designed a series of visually engaging reels, using fast-paced animations, smooth transitions, and bold text overlays to convey key messages within seconds, capturing viewer attention from the outset.

My Role and Key Contributions:

• Creative Direction & Concept Development: I collaborated with the creative and marketing teams to develop reel concepts that aligned with the brand identity and resonated with the target audience.
• Storyboarding and Scripting: I crafted detailed storyboards and scripts to define the visual flow, narrative, and timing of each reel, ensuring a cohesive and captivating storytelling experience.
• Design and Animation Execution: Using advanced motion design techniques, including kinetic typography, visual effects, and seamless animation, I created polished, high-quality reels optimized for social media viewing.
• Feedback Integration: I worked closely with the team to ensure each reel captured the brand’s tone and style, adapting visual elements based on feedback to refine and enhance the final product.
• Optimization and Technical Adjustments: I adjusted design elements, resolution, and file sizes to ensure smooth playback across platforms, focusing on fast loading speeds and top visual quality for both mobile and desktop.

Results and Impact:This campaign significantly boosted social media engagement, resulting in a [specific increase, e.g., 35% higher reach, 20% more engagement]. The project strengthened brand presence across social platforms and demonstrated my ability to create effective, trend-responsive content that captivates and engages audiences.

At Aptara, I led the animation and motion graphics development for an e-learning module aimed at enhancing learner engagement and comprehension. My focus was on creating visually compelling animations that simplified complex concepts and brought the content to life.

My Role and Key Contributions:

• Conceptualization of Animated Visuals: I collaborated with instructional designers to identify sections where animations would aid in illustrating complex topics, planning scenes to align with learning objectives and engage the user.
• Development of Motion Graphics and Transitions: I created smooth, visually engaging motion graphics, including animated diagrams, charts, and transitions that visually emphasized key points, adding flow and visual appeal to the learning experience.
• Interactive Animation Elements: To further increase engagement, I designed interactive animations—such as animated infographics and clickable elements—allowing learners to explore concepts through visual interaction.
• Optimization for Multi-Platform Use: I ensured all animations were optimized for playback on various devices, maintaining high-quality visuals and seamless performance across desktop and mobile.

Results and Impact:The addition of these animations and motion graphics significantly improved user engagement, with learners spending more time on animated sections and showing a marked increase in content retention and satisfaction. This project demonstrated my ability to create dynamic, learner-focused animations that elevate e-learning content, reinforcing Aptara's reputation for engaging, high-quality digital learning solutions.

At RealPage India, I led a series of award-winning graphic design campaigns across rebranding, CSR initiatives, and high-end internal events. These projects not only strengthened brand identity but also brought creativity and consistency to RealPage’s visual presence in impactful ways.

My Role and Key Contributions:

• Rebranding Initiatives: I spearheaded the rebranding of certificates and branded materials, redesigning them to reflect a modern, cohesive brand identity. This included creating standardized templates and designs that reinforced brand recognition while allowing flexibility for various departments.
• CSR Campaigns: For RealPage’s CSR initiatives, I crafted visually compelling graphics that highlighted our community impact. My designs were used in reports, social media, and print materials, bringing awareness to CSR efforts and engaging both employees and external audiences.
• High-End Internal Event Branding: I led the design for major internal events, developing high-quality visuals that encompassed event logos, invites, banners, presentation templates, and on-site displays. These designs elevated the event experience, fostering a sense of prestige and alignment with RealPage’s brand ethos.

Results and Recognition:These campaigns achieved industry recognition, with awards highlighting the creativity and strategic impact of the designs. This body of work reinforced RealPage India’s commitment to excellence and engagement in both external and internal branding efforts, showcasing my leadership in driving effective and award-winning graphic design campaigns.

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