Summary
Overview
Work History
Education
Skills
LEADERSHIP POSITIONS
Accomplishments
Affiliations
COMMUNITY SERVICE
Timeline
Generic
SAIRA NANKI NANDA

SAIRA NANKI NANDA

New Delhi

Summary

A dynamic marketing professional with a proven track record of excelling in content strategy and communications. Skilled in copywriting and client relationship management, I have successfully developed engaging campaigns to boost brand visibility and engagement.

Overview

5
5
years of professional experience

Work History

Head of Content & Social Media Account Executive

Didot & Co.
New Delhi
10.2023 - 05.2025
  • Developed and implemented brand-specific monthly content calendars and social media deliverables.
  • Collaborated with cross-functional teams to create written and visual content aligned with brand tonality.
  • Compiled detailed monthly social media reports on engagement, reach, impressions, followers and engagement rates.
  • Acted as primary point of contact for clients, demonstrating problem-solving skills and a customer-centric approach to ensure successful client outcomes.

ACCOUNT MANAGER

The Open Art Project
New Delhi
01.2024 - 06.2024
  • Coordinated social media efforts for multiple Food & Beverage accounts across India, enhancing brand visibility.
  • Developed and executed tailored monthly content strategies aligned with each brand’s objectives.
  • Provided copywriting support for brand activations and events, crafting engaging campaign content.
  • Generated monthly performance reports and conducted competitor analysis to refine social media approaches.
  • Oversaw Online Reputation Management initiatives, addressing key concerns to uphold positive brand image.

Junior Account Executive

The Communication Council
New Delhi
11.2022 - 06.2023
  • Handled Instagram, Facebook, Twitter, YouTube & Myntra Studio accounts for Korean beauty brands in India.
  • Ideated & created monthly content calendars for the socials of each account.
  • Compiled detailed monthly Review Reports, SNS Tracker Reports & Competitor Reports to collate and analyse overall activity count.
  • Ensured social media coverage of marketing & experiential events.
  • Coordinated Influencer Marketing activity to be posted on the Instagram grids, closing collaborations with 25+macro influencers during major sales.
  • Assisted in the execution of 5+ Brand photo shoots, building relevant mood boards and providing styling assistance on the same.

Talent Acquisition Intern

Think Through Consulting
New Delhi
07.2022 - 09.2022
  • Responsible for searching for suitable candidates that meet the job requirements shared by not-for-profits.
  • Identified and approached 300+ potential candidates for various job roles in multiple sectors of the industry.
  • Conducted cold calls, scheduled multiple rounds of interviews and followed through with each candidate, providing a middle ground between the recruiters and candidates.

Marketing Intern

Upgrad
New Delhi
07.2021 - 09.2021
  • 1st ever undergraduate intern; focused on 3 functions, i.e., digital marketing and content creation, product and course design, HR and analytics.
  • Established upGrad Campus' presence on social media through Twitter, Instagram, and Facebook accounts.
  • Spearheaded the design and shaping of the structured Student Internship Program; subsequently supported the recruitment of successive undergraduate interns.
  • Identified 50+ professors from top-tier Indian engineering & MBA institutes to onboard as Subject Matter Experts (SMEs) for UpGrad courses.

Market Research Intern

Invest India
New Delhi
07.2020 - 09.2020
  • Worked with a team of six members under the Animal Husbandry and Dairying Sector.
  • Identified and established contact with key players in India to determine the overall growth of the sector.
  • Compiled detailed reports to be taken into consideration by international investors.

Education

BA (Hons) - Political Science

Jesus & Mary College (JMC), Delhi University
New Delhi
05-2022

AISSCE Class XII - Humanities

Sanskriti School
New Delhi
03-2019

AISSE Class X -

Sanskriti School
New Delhi
03-2016

Skills

  • Content strategy
  • Copywriting
  • Social media management
  • Digital marketing
  • Brand development
  • Performance analysis
  • Client relationship management

LEADERSHIP POSITIONS

  • Head of Communications and Advocacy, Digilit, Jesus and Mary College: 1 of 8 founding members, aiming to create a safe online space for 21st-century netizens and increase digital literacy.
  • Associate / Marketing Strategist, Enactus, Jesus and Mary College: Key contributor to ‘Project Iffat,' involved in marketing and promoting recycled and treated soaps made by women affected with HIV AIDS.
  • House Vice Captain, Sanskriti School Student Council: Responsible for leading 400+ students across classes 6 to 12 as part of the Student Council 2018-19.

Accomplishments

  • Ranked top 10 in Jesus & Mary College, Political Science department for 3 consecutive years.
  • National and school topper in Sociology, achieving 100% Sociology, AISSE Grade XII.
  • Scored 100th %ile in 2 subjects in AISSE Class X, i.e., Mathematics and Social Science.
  • School Rank 2, Delhi State Rank 99 in the Silverzone International French Language Olympiad, ILFO 2015.
  • Zone Topper in Delhi, French Spelling Bee Competition organized by the French Embassy.

Affiliations

  • Founded and launched 'Sow Right,' an entrepreneurship initiative to market seed-based pencils and increase greenery in Delhi, identified the optimal procurement channels and onboarded corporate clients, focusing on selling to sporting tournaments and college fests in India.
  • Bharatanatyam Trained for over 7 years in the Indian Bharatanatyam temple dance form.
  • Competitive Sports Runner-up at the Team Tennis Academy tournament out of 30+ players who competed.
  • Participated in the Junior Training Golf Program and Tournament.
  • Model United Nations Delegate of the United Kingdom in the Committee of the United Nations Security Council Intra SMUN 2014-16.
  • Delegate of Nicaragua in the United Nations High Commissioner for Refugees Committee Intra SMUN.

COMMUNITY SERVICE

  • COVID-19 Helpline India: Volunteered at a mental healthcare resource by conceptualizing posts and related content for social media handles in the form of 15 or more articles on relevant themes during the COVID-19 pandemic.
  • Member of Girl Up Sakhi - A United Nations Foundation Initiative.
  • Volunteered 120 hours to 'Fast Track Program' over 3 years; taught English to 20+ underprivileged students.
  • Raised funds for Guzarish - An NGO aimed at providing books to underprivileged children.

Timeline

ACCOUNT MANAGER

The Open Art Project
01.2024 - 06.2024

Head of Content & Social Media Account Executive

Didot & Co.
10.2023 - 05.2025

Junior Account Executive

The Communication Council
11.2022 - 06.2023

Talent Acquisition Intern

Think Through Consulting
07.2022 - 09.2022

Marketing Intern

Upgrad
07.2021 - 09.2021

Market Research Intern

Invest India
07.2020 - 09.2020

BA (Hons) - Political Science

Jesus & Mary College (JMC), Delhi University

AISSCE Class XII - Humanities

Sanskriti School

AISSE Class X -

Sanskriti School
SAIRA NANKI NANDA