SAI REENA MALOTH
Hyderabad
Summary
A versatile digital marketing expert with 5 years of experience in client acquisition, specializing in Google Analytics, Google Ads, performance marketing, and B2B sales. Proficient in cold calling and adept in customer support, a comprehensive skill set for driving business growth and ensuring client satisfaction.
Overview
7
7
years of professional experience
Work History
Senior Digital media associate
Google Operations Center Hyderabad
Hyderabad
04.2022 - 01.2024
- Manage clients' Google Ads and Analytics accounts, monitor for any drops in conversions, and assist in implementing gtag and gtm tags on landing pages as needed. Additionally, address inquiries regarding UA, GA4, and Firebase integration
- Proficiency in consultative selling approaches, understanding B2B client needs, and positioning products or services as solutions to address those needs effectively
- Proactively monitored and optimized clients' Google Ads and Analytics accounts on an ongoing basis, staying abreast of algorithm updates, market trends, and performance fluctuations to adapt strategies and tactics accordingly and ensure sustained improvements in conversion performance over time
- Built and nurtured long-term relationships with B2B clients, serving as a trusted advisor and primary point of contact, and ensuring their satisfaction through proactive
- Provided personalized consultation and training sessions to clients on best practices for leveraging Google Ads, Universal Analytics, and GA4 to drive conversions, offering insights into industry trends, competitor analysis, and optimization techniques tailored to their specific business objectives and target audience
- Created customized reports and dashboards in Google Analytics to track key performance indicators (KPIs), analyze campaign metrics, and provide actionable recommendations to clients for optimizing their marketing efforts and achieving their conversion goals
- Facilitated the transition from Universal Analytics to Google Analytics 4 (GA4) for clients, guiding them through the setup process and ensuring seamless integration with their existing data infrastructure to maintain continuity in tracking and reporting capabilities.
Associate
Sutherland Hyderabad
Hyderabad
10.2020 - 02.2022
- Provided timely and courteous assistance to Lyft (American based company) clients via various communication channels, including phone, email, and chat, addressing their inquiries, concerns, and feedback in a professional and empathetic manner
- Effectively identified and diagnosed client issues related to Lyft services, app functionality, payments, and account management, employing troubleshooting techniques and utilizing internal resources to find prompt and satisfactory resolutions
- Managed escalated client cases with a sense of urgency and ownership, collaborating cross-functionally with internal teams such as technical support, operations, and leadership to expedite resolutions and ensure client satisfaction
- Documented client interactions, case resolutions, and best practices in internal knowledge bases and support resources, contributing to the continuous improvement of support processes and facilitating knowledge sharing among team members
- Participated in quality assurance initiatives to uphold service standards and identify opportunities for improvement, analyzing client feedback and interaction data to identify trends, pain points, and areas for enhancement in Lyft's products and services
- Developed a comprehensive understanding of Lyft's products, services, policies, and procedures, enabling accurate and efficient responses to client queries and proactive problem-solving to enhance the overall customer experience.
Business Development Executive
Eliton India Hyderabad
Hyderabad
01.2017 - 01.2020
- Cultivated and maintained strong relationships with clients in the interior design industry, understanding their needs, preferences, and project requirements through active listening and effective communication
- Conducted thorough consultations with clients to assess their interior design needs, preferences, budget constraints, and timelines, offering expert advice, creative solutions, and personalized recommendations to meet their objectives
- Collaborated with internal teams, external vendors, and subcontractors to coordinate the execution of interior design projects, ensuring adherence to specifications, quality standards, and project timelines, and proactively addressing any issues or challenges that arise during implementation
- Developed and implemented comprehensive digital marketing strategies for the interior company, leveraging a mix of online channels such as website, social media, email marketing, and paid advertising to increase brand visibility, generate leads, and drive business growth
- Implemented lead generation tactics such as SEO optimization, lead magnets, and targeted advertising campaigns to attract qualified leads, nurtured leads through the sales funnel with targeted content and communication, and optimized conversion processes to maximize sales opportunities and revenue generation.
Education
BBA -
Avinash college of commerce
05.2019
Higher secondary school -
SR college for girls
07.2015
High school -
Greenwood high school
06.2013
Skills
- Ms excel advanced
- Google analytics
- Google Ads
- Google tag manager
- Google Analytics
- Performance marketing
- Firebase
- DV 360
- GA4
- Web Analytics
- Digital advertising
- Campaign Implementation
- Client Relationship Management
- Campaign Management
Websites
Personal Information
Title: Senior Associate
Languages
English
Advanced (C1)
C1
Telugu
Upper Intermediate (B2)
B2
Hindi
Intermediate (B1)
B1
Timeline
Senior Digital media associate
Google Operations Center Hyderabad
04.2022 - 01.2024
Associate
Sutherland Hyderabad
10.2020 - 02.2022
Business Development Executive
Eliton India Hyderabad
01.2017 - 01.2020
BBA -
Avinash college of commerce
Higher secondary school -
SR college for girls
High school -
Greenwood high school
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