Sai Rohit

Team Management:

• Managed a team of 15 people.
• Ensuring team members understand and adhere to company objectives, maintain the quality of their work, and meet monthly performance targets.
• Performing effective people management (one-on-ones, coaching, career development and motivating team members, while also evaluating their performances.

Campaign Management:

• Develop, execute, and optimize paid media campaigns across platforms like Facebook, Instagram, and WhatsApp.
• Set clear KPIs and campaign goals, ensuring alignment with overall business objectives.
• Provided client services encompassing performance media briefing, strategic planning, budget allocation, campaign analysis, and quarterly business reviews.

Budget Management:

• Manage and efficiently allocate budgets of up to USD500k across different campaigns and platforms.
• Monitor campaign spend and ensure ROI targets are achieved.

Analytics & Reporting:

• Regularly analyze campaign performance metrics to derive actionable insights.
• Collect data and track the performance of all marketing activities and channels against set KPIs (Clicks, CTR, Reach, Engagement, Conversions, CPA, CPM, CROAS, cost per click, etc.)
• Provide regular reports highlighting successes, areas for improvement, and recommendations.

Audience Targeting:

• Utilize data-driven insights to identify and target specific audience segments effectively.
• Collaborate with the content and social media teams to ensure consistent messaging and branding.

Industry Trends:

• Stay updated with the latest trends and developments in clients' niches.
• Adjust strategies accordingly to capitalize on emerging opportunities.

Collaboration:

• Work closely with other marketing teams, including content, and social media, to ensure integrated and cohesive marketing efforts.
• Collaborate with external agencies and partners when necessary.

• Enhanced team performance by providing expert guidance, and serving as the primary point of contact for complex Google Ads-related queries and escalations from the team.
• Develop and implement training programs to enhance the team's skills and knowledge of Google Ads best practices.
• Monitor team performance and provide regular feedback and coaching to drive continuous improvement.
• Managed relationships with high-profile clients for Google ads and translated marketing and social media needs into results-driven strategies.
• Worked for L'Oreal, Ola, Amazon UK, make my trip, etc for campaign optimization.
• Produced and submitted weekly reports outlining progress against KPI objectives.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
• Maintain client's online presence and ensure their product/service reached the target audience.
• Managed and achieved the rating of the top two Stacks in the organization.
• Using Google Analytics to track the website traffic and improvise landing page experience.

• Handling USA's best telecommunication company's support and sales.
• Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service.
• Provided primary customer support to internal and external customers in fast-paced environment.
• Assisted customers with product selection based on stated needs, proposed use and budget.
• Activation of new devices and SIM cards for AT&T network.
• Assisting customers with Software updates by manually pushing the latest updates using IMEI of the devices