Sai Rohit

Team Management:

• Oversaw the construction, development, and leadership of a team of account managers at 'Meta Marketing Pro Team.' Focusing on assisting small and medium businesses in Singapore, Malaysia, AUNZ, India, and the Philippines with growth through consultation, education, and support.
• Ensuring team members understand and adhere to company objectives, maintain the quality of their work, and meet monthly performance targets.
• Performing effective people management (one-on-ones, coaching, career development, and motivating team members, while also evaluating their performances.

Campaign Management:

• Develop, execute, and optimize paid media campaigns across platforms like Facebook, Instagram, and WhatsApp.
• Set clear KPIs and campaign goals, ensuring alignment with overall business objectives.
• Provided client services encompassing performance media briefing, strategic planning, budget allocation, campaign analysis, and quarterly business reviews.

Budget Management:

• Manage and efficiently allocate budgets of up to USD500k across different campaigns and platforms.
• Monitor campaign spend and ensure ROI targets are achieved.

Analytics & Reporting:

• Regularly analyze campaign performance metrics to derive actionable insights.
• Collect data and track the performance of all marketing activities and channels against set KPIs (Clicks, CTR, Reach, Engagement, Conversions, CPA, CPM, CROAS, cost per click, etc.)
• Provide regular reports highlighting successes, areas for improvement, and recommendations.

Audience Targeting:

• Utilize data-driven insights to identify and target specific audience segments effectively.
• Collaborate with the content and social media teams to ensure consistent messaging and branding.

Industry Trends:

• Stay updated with the latest trends and developments in clients' niches.
• Adjust strategies accordingly to capitalize on emerging opportunities.

Collaboration:

• Work closely with other marketing teams, including content, and social media, to ensure integrated and cohesive marketing efforts.
• Collaborate with external agencies and partners when necessary.

• Enhanced team performance by providing expert guidance, and serving as the primary point of contact for complex Google Ads-related queries and escalations from the team.
• Develop and implement training programs to enhance the team's skills and knowledge of Google Ads best practices.
• Monitor team performance and provide regular feedback and coaching to drive continuous improvement.
• Managed relationships with high-profile clients for Google ads and translated marketing and social media needs into results-driven strategies.
• Worked for L'Oreal, Ola, Amazon UK, make my trip, etc for campaign optimization.
• Produced and submitted weekly reports outlining progress against KPI objectives.
• Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
• Maintain client's online presence and ensure their product/service reached the target audience.
• Managed and achieved the rating of the top two Stacks in the organization.
• Using Google Analytics to track the website traffic and improvise landing page experience.

• Handling USA's best telecommunication company's support and sales.
• Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service.
• Provided primary customer support to internal and external customers in fast-paced environment.
• Assisted customers with product selection based on stated needs, proposed use and budget.
• Activation of new devices and SIM cards for AT&T network.
• Assisting customers with Software updates by manually pushing the latest updates using IMEI of the devices

• Spearheaded the development and execution of full-funnel digital
  marketing strategies across Meta (Facebook & Instagram),
  Snapchat, TikTok, LinkedIn, X (formerly Twitter), and Pinterest
• Managed and optimized high-performing campaigns across
  Google Ads platforms including Search, Performance Max (PMax),
  lead Gen, and Demand Gen—driving revenue growth and brand
  visibility.
• Oversaw the complete campaign lifecycle: planning, ad creation,
  execution, optimization, and performance analysis using A/B
  testing, creative experimentation, and precise audience targeting
• Conducted deep performance analysis and delivered actionable
  insights to refine strategies, improve ROI, and support
  data-backed decision-making.
• Maintained strong alignment with internal planning and
  performance teams to ensure campaigns met brand standards and
  industry best practices.
• Built and executed goal-driven digital strategies tailored to
  business priorities, ensuring seamless coordination across crossfunctional teams and platforms.
• Analyze campaign performance, track key KPIs, and provide
  regular reports to leadership, making data-driven
  recommendations for optimization. Create dashboards that
  provide detailed insights on performance. including key metrics,
  insights, and recommendations.