S Aishwarya
Summary
Dynamic and performance-oriented marketing professional with 7+ years of experience in driving high-impact strategies, retention initiatives, and loyalty programs. Expertise in CRM, analytics, and brand marketing, with a proven ability to boost leads and revenue through data-driven insights and innovative business solutions. Adept at executing successful campaigns aligned with market trends and consumer behavior. Seeking an opportunity that offers scope for skill demonstration, continuous learning, and development.
Overview
9
9
years of professional experience
Work History
CRM Manager
Ogilvy & Mather
04.2025 - Current
- Client Management : Leading CRM strategy and execution across integrated marketing campaigns for key clients, focusing on customer retention, engagement, and lifetime value.
- Channel Management : Designing and implementing customer journey frameworks using data-driven insights to optimize communication across email, SMS, WhatsApp, and app push channels.
- Cross-Functional Management : Collaborating with creative, media, and tech teams to deliver personalized, automated campaigns that drive measurable business results.
- Data Management : Driving CRM innovation by incorporating behavioral triggers, predictive modeling, and loyalty mechanisms into campaign workflows.
- Performance Management : Delivering performance insights and recommendations to clients, aligning CRM KPIs with broader marketing and business goals.
Assistant Manager - CRM
Lenskart Solutions Pvt Ltd
08.2023 - 03.2025
- Category Management : Led CRM strategies for key categories, including Hooper (Kids Collection), Home Try-On and 3D Try-On, driving engagement and category growth.
- Loyalty Program Optimization : Designed ad-hoc communication journeys that increased category contribution by 23% and reduced churn by 15% by reinstating expired users and driving renewals.
- Channel Management : Managed end-to-end engagement and retention initiatives across Middle East and Singapore, optimizing the customer experience through multi-channel CRM (WhatsApp, Email, SMS, App/Web Notifications).
- Data-Driven Optimization : Utilized customer insights and analytics to enhance CRM strategies, improve engagement metrics, and achieve key retention KPIs.
- Cross-Functional & Stakeholder Management : Collaborated with product, marketing, tech teams, and channel vendors to align retention efforts with broader business goals, ensuring seamless execution of CRM strategies.
Deputy Manager - Digital Marketing
Global Health Limited
05.2022 - 08.2023
- Brand Marketing & Awareness : Led brand-building initiatives to strengthen market presence and drive awareness through a mix of ATL and BTL marketing strategies.
- Market Expansion & Corporate Engagement : Designed and executed marketing campaigns for corporate healthcare and diagnostic plans, boosting clinic footfalls and customer engagement through targeted outreach.
- Cross-Functional Collaboration : Partnered with sales, service, finance, and logistics teams to align marketing efforts.
- Performance & Forecasting: Prepared daily, weekly, and quarterly marketing forecasts to guide data-driven retention strategies.
- Budget Optimization & Cost Efficiency : Managed department budgets, implementing cost-effective strategies to maximize marketing ROI.
Campaign Analyst - Marketing
Apollo 247
09.2020 - 05.2022
- Marketing Strategy & Brand Growth : Developed and executed targeted marketing campaigns to boost brand awareness, app/website engagement, customer retention while enhancing loyalty programs.
- Category Management : Led marketing initiatives for the pharmacy vertical and post-discharge care category.
- Loyalty & Retention Initiatives : Assisted in designing and executing loyalty-driven marketing strategies, resulting in an 80% increase in sales and improved customer lifetime value.
- Performance Analysis & Reporting: Consolidated and presented comprehensive, data-driven performance reports to top management, tracking key retention and loyalty KPIs.
- Market Research & Competitive Analysis : Conducted in-depth market trend analysis, pricing studies, and customer insights research to align marketing efforts.
Associate Business Analyst
Infosys Limited
08.2016 - 04.2019
- System Analysis & Design : Collaborated with project partners to develop system analysis and design new systems based on client specifications, ensuring alignment with business goals and scalability for growth.
- Business Requirement Translation : Translated business needs into high-level conceptual designs, optimizing systems for performance, usability, and scalability to support marketing and growth strategies.
- Data-Driven Reporting : Developed a comprehensive reporting suite and associated tools, delivering key data insights to drive marketing strategy decisions and measure performance.
- Advanced Business Cases & ROI Models: Presented business cases, ROI models, and change management strategies, facilitating informed decision-making and future strategic planning.
- Actionable Insights & Recommendations : Delivered clear, actionable insights and targeted recommendations, which helped clients improve business efficiency by 70%, directly contributing to growth and marketing effectiveness.
Education
PGPM - Marketing and Analytics
Great Lakes Institute of Management
Chennai2020
B.Tech - Electronics and Communication
Lingaya's University
Faridabad2016
HSC -
Modern Vidya Niketan
Faridabad2012
SSC -
Carmel Convent School
Faridabad2010
Skills
- CRM Channels
- Marketing Automation Tools - CleverTap, WebEngage, Adobe, MoEngage and Salesforce
- Google Analytics and Appsflyer
- Microsoft Office Suite expert
- Content Creation & Graphic Designing
- Well-versed in Power BI, Tableau, and SQL
- Quantitative and Competitive Analysis
- Google & Meta Ads
- SEO & SEM
Accomplishments
- Received Brand Disruption Awards'25 for the use of Martech for Coca-Cola's Digital Journey
- Received e4m Martech India Award for Omni Journeys - 2023
- Increased global market revenue for Lenskart by 15% through CRM initiatives.
- Led two high-impact projects (online and offline) recognized by management, delivering an outstanding 90% success rate.
- Enhanced operational processes across departments in Medanta Hospitals & Clinics, resulting in a 40% increase in productivity.
Timeline
CRM Manager
Ogilvy & Mather
04.2025 - Current
Assistant Manager - CRM
Lenskart Solutions Pvt Ltd
08.2023 - 03.2025
Deputy Manager - Digital Marketing
Global Health Limited
05.2022 - 08.2023
Campaign Analyst - Marketing
Apollo 247
09.2020 - 05.2022
Associate Business Analyst
Infosys Limited
08.2016 - 04.2019
PGPM - Marketing and Analytics
Great Lakes Institute of Management
B.Tech - Electronics and Communication
Lingaya's University
HSC -
Modern Vidya Niketan
SSC -
Carmel Convent School
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