Prithwish Sinha

Leadership and Store Management.

• Responsible for overseeing COCO, COFO, and FOCO stores across West and South India, ensuring that business objectives are met across diverse retail formats.

SOP and Process Implementation.

• Designed and deployed SOP audits, automated reporting systems, and designed BI dashboards to create consistent performance tracking and visibility.

People and Team Development.

• Developed a structured pre- and post-joining hiring workflow; involved in manpower planning, onboarding, campus drives, and long-term talent development strategy.

NSO Planning.

• Led end-to-end planning and execution of new store launches: base stock planning, visual setup, recruitment, training, and stock inward, back room rules.

Inventory and Merchandising.

• Managed seasonal planning and inventory flow across stores; focused on freshness, cut-size control, and ensuring outward execution improved from 50% to 85%.

Logistics and Supply Chain

• Planned logistics for inward and outward movements; optimized dispatch quantum, and delivery schedules for pan-India execution.

P&L and Operational Efficiency

• Conducted monthly store-wise P&L reviews, initiated cost-saving measures, and supported margin improvements through strategic buying alignment.

Franchise Management.

• Managed franchise partner relations, operational handholding, KPI alignment, and performance tracking through structured review formats.

Marketing and Footfall Initiatives.

• Initiated demand-driving activities for low-performing stores using OOH campaigns, influencer collaborations, and mall-level SOH branding.

• Oversee sales and operations of EBO & SIS channel in Karnataka region, with overall turnover of 80 Cr per annum.
• Managing 11 Jack and Jones COCO stores & 35 SIS doors operational under LFS formats (Lifestyle, SS, Centro, Fashion Factory)
• Heading and responsible for Overall Sales, Collections, Gross Margins, and P & L for the different Branches
• People: Development & Team Building - Recruit, Hire, Promote and Retain top talent
• Established monthly goals and communicated performance expectations during team meetings to optimize sales.
• Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback, and rewarding performances.
• Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
• 3 internal promotions within span of 4.5 years. (FA-SOP Auditor South - DM)
• Delivered excellent customer service, driving quality shopping experiences.

• Responsible for maximizing sales and profitability of apparel Ladies department business of lifestyle and increasing private label share through extensive business sales planning.
• Develop safe and positive work environment for staffs Ensure customer satisfaction by delivering timely and quality services.
• Achieve Seasonal Sell Thru of Pre EOSS and Post EOSS respective concept as per norms.

• Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
• Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
• Rotated merchandise and displays to feature new products and promotions.
• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Interviewed and hired prospective employees according to team needs.

• Initiated retail career with Shoppers stop as fashion consultant in Mothercare Brand.