SAI SWETHA KOYYANA
Hyderabad
Summary
Experienced Marketing Manager with 8 years of full-time expertise in diverse sectors, particularly within Shows, movies, and Brand marketing in the OTT realm. Skilled in developing and executing comprehensive marketing campaigns across various channels including offline, online, social media, PR, and activations. Proven ability to drive successful campaigns, surpassing ROI expectations at ZEE5 and AHA. Past roles encompass social media, risk assessment, and inventory analysis, showcasing versatility and proficiency in adapting to different roles. Dedicated to driving brand success through innovative marketing strategies and meticulous campaign execution.
Overview
9
9
years of professional experience
Work History
MARKETING MANAGER –SOUTH
ZEE5
10.2021 - Current
- Content marketing, Project management, B2Cmarketing, ATL & BTL, PR, Social, Influencers, Marketing strategy, Brand campaigns etc
ASSISTANT MANAGER – BRAND & STRATEGY
Aha OTT platform
04.2020 - 10.2021
- Ensure to build the brand across the Telugu speaking markets and build preference amongst the target audience
- To be a brand custodian and monitor the brand hygiene adhering to the guidelines across functions
- Responsible for brand research (qualitative & quantitative) in various markets
- Deploy marketing campaigns and activations across mediums
- Planning and execution of communications and media actions on all channels, including online and social media
- Creating and managing promotional collateral to establish and maintain product branding
- Rural marketing in Tier-3 & sub-urban towns as in Vijayawada, Guntur, East & West Godavari etc.
INVENTORY ANALYST-II
Sears Holdings
10.2019 - 04.2020
SOCIAL MEDIA ANALYST-II
Uber India
12.2018 - 09.2019
TRANSACTION RISK ANALYST
Amazon India
10.2016 - 04.2018
SENIOR CHAT SUPPORT ASSOCIATE
Synchrony Financial
04.2016 - 08.2016
CUSTOMER SUPPORT ASSOCIATE
Amazon India
12.2014 - 03.2016
Education
BBA - Marketing
Roots Business School
Hyderabad04.2016
Skills
- Brand marketing
- Social Media Marketing
- Event management
- Qualitative & quantitative research
- Strategies deployment
- Stake holder management
- Project management
Websites
Personal Information
Title: Experienced Marketing Manager
Timeline
MARKETING MANAGER –SOUTH
ZEE5
10.2021 - Current
ASSISTANT MANAGER – BRAND & STRATEGY
Aha OTT platform
04.2020 - 10.2021
INVENTORY ANALYST-II
Sears Holdings
10.2019 - 04.2020
SOCIAL MEDIA ANALYST-II
Uber India
12.2018 - 09.2019
TRANSACTION RISK ANALYST
Amazon India
10.2016 - 04.2018
SENIOR CHAT SUPPORT ASSOCIATE
Synchrony Financial
04.2016 - 08.2016
CUSTOMER SUPPORT ASSOCIATE
Amazon India
12.2014 - 03.2016
BBA - Marketing
Roots Business School
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