Saiyyeda Alaima Zaidi
Senior product Associate
Bengaluru,KA
Summary
At Urban Company, I have amassed 7 years of experience specializing in quality control and cultivating a culture of innovation. My contributions have led to substantial improvements in product lines and user experience. I possess expertise in A/B testing and cross-functional leadership, leveraging these skills to drive category growth and enhance team cohesion. Proficient in Agile methodologies, I excel in iterative development and effective stakeholder communication, facilitating successful product launches and ongoing optimizations.
Overview
1
1
Certification
Work History
Senior Product Associate
Urban Company
6 2017 - Current
- Worked with backend and product/category manager to drive and mold product requirements according to backend architecture and front-end customer experience.
- Responsible for Scrum, Agile sprints for JIRA tickets related to platform management and optimization.
- Optimized customer journey - end to end for various verticals.
- Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews, and sprint retrospectives.
- Acted as go-to resource for engineering team, providing clarity on tasks, gathering missing assets or requirements and handling project changes.
- Coordinated various A/B testing to examine the success of a newly launched feature in a product or a change in the existing product which led to increased user engagement and conversion rate
- Conducted comprehensive gap analysis to assess compatibility of the existing system followed by presenting a diverse array of solutions to optimize its performance.
- Achieved 14% increase in revenue within the spa category, through implementation of a revamped cart system.
- Mentored junior team members, providing guidance and support to foster growth and development within organization.
- Developed comprehensive training materials for new hires, enabling rapid onboarding and seamless integration into team.
- Responsible for overseeing and managing campaigns.
- Also, coordinated & streamlined category & feature launches through close coordination with marketing, sales, engineering, and support teams.
- Optimized user experience by incorporating customer feedback into product improvements which helped in increase of AOV of that category by 10-15%. For example AC vertical in Singapore AOV increased by 8% solely by revamping the contents and assets.
- Provided ongoing support to internal teams regarding product functionality, features, and best practices
- Conducted regular product performance reviews, identifying areas for improvement and implementing solutions accordingly
- Coordinated with design and media teams to develop high-quality creative assets
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Conducted daily stand-up meetings, sprint planning sessions, and sprint reviews, ensuring effective communication among team members.
- Developed custom Scrum boards for better task tracking and transparency within the team.
- Managed product backlog effectively, prioritizing high-value items for faster completion.
- Achieved consistent on-time delivery of project milestones by closely monitoring progress and adjusting plans as needed.
Education
Bachelor of Technology - Electrical & Electronics
Dr. A.P.J. Abdul Kalam Technical University
Skills
Data-driven decision-making
Accomplishments
Supervised team of 3-4 staff members., Helped implementing JIRA as a tool for metrics and defined SLA's for maximum types of tickets by streamlining ticket resolution process., Resolved product issue through consumer testing and user insights.
Certification
PSM I Certification (2024)
Timeline
Senior Product Associate
Urban Company
6 2017 - Current
Bachelor of Technology - Electrical & Electronics
Dr. A.P.J. Abdul Kalam Technical University
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