Saiyyeda Alaima Zaidi
Senior product Associate
Bengaluru,KA
Summary
At Urban Company, I have amassed 7 years of experience specializing in quality control and cultivating a culture of innovation. My contributions have led to substantial improvements in product lines and user experience. I possess expertise in A/B testing and cross-functional leadership, leveraging these skills to drive category growth and enhance team cohesion. Proficient in Agile methodologies, I excel in iterative development and effective stakeholder communication, facilitating successful product launches and ongoing optimizations.
Overview
1
1
Certification
Work History
Senior Product Associate
Urban Company
6 2017 - Current
- Worked with backend and product/category manager to drive and mold product requirements according to backend architecture and front-end customer experience.
- Responsible for Scrum, Agile sprints for JIRA tickets related to platform management and optimization.
- Optimized customer journey - end to end for various verticals.
- Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews, and sprint retrospectives.
- Acted as go-to resource for engineering team, providing clarity on tasks, gathering missing assets or requirements and handling project changes.
- Coordinated various A/B testing to examine the success of a newly launched feature in a product or a change in the existing product which led to increased user engagement and conversion rate
- Conducted comprehensive gap analysis to assess compatibility of the existing system followed by presenting a diverse array of solutions to optimize its performance.
- Achieved 14% increase in revenue within the spa category, through implementation of a revamped cart system.
- Mentored junior team members, providing guidance and support to foster growth and development within organization.
- Developed comprehensive training materials for new hires, enabling rapid onboarding and seamless integration into team.
- Responsible for overseeing and managing campaigns.
- Also, coordinated & streamlined category & feature launches through close coordination with marketing, sales, engineering, and support teams.
- Optimized user experience by incorporating customer feedback into product improvements which helped in increase of AOV of that category by 10-15%. For example AC vertical in Singapore AOV increased by 8% solely by revamping the contents and assets.
- Provided ongoing support to internal teams regarding product functionality, features, and best practices
- Conducted regular product performance reviews, identifying areas for improvement and implementing solutions accordingly
- Coordinated with design and media teams to develop high-quality creative assets
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Conducted daily stand-up meetings, sprint planning sessions, and sprint reviews, ensuring effective communication among team members.
- Developed custom Scrum boards for better task tracking and transparency within the team.
- Managed product backlog effectively, prioritizing high-value items for faster completion.
- Achieved consistent on-time delivery of project milestones by closely monitoring progress and adjusting plans as needed.
Education
Bachelor of Technology - Electrical & Electronics
Dr. A.P.J. Abdul Kalam Technical University
Skills
Data-driven decision-making
Cross Functional Leadership
Platform management
A/B Testing
Jira
SQL
Agile Software Development
Troubleshooting and QA
Training and Onboarding
Wireframing and Prototyping
Product Launch Execution
User Acceptance Testing
Stakeholder Communication
Running Campaigns
Figma
Content Strategy
Accomplishments
Supervised team of 3-4 staff members., Helped implementing JIRA as a tool for metrics and defined SLA's for maximum types of tickets by streamlining ticket resolution process., Resolved product issue through consumer testing and user insights.
Certification
PSM I Certification (2024)
Timeline
Senior Product Associate
Urban Company
6 2017 - Current
Bachelor of Technology - Electrical & Electronics
Dr. A.P.J. Abdul Kalam Technical University