Hi, I’m
Sajag Goel
Business Intelligence
Noida,UP
Summary
Senior Business Intelligence leader with 12+ years of experience driving data-informed business strategy and product decisions. Expertise in building and managing high-performance teams across data science, analytics, and visualization domains. Proven track record of implementing enterprise-wide ETL solutions, developing machine learning models for business optimization, and translating complex data into actionable insights that impact revenue and operational efficiency.
Overview
12
years of professional experience
8
Certifications
Work History
TwigaNairobi, Kenya
Head of Business Intelligence
08.2025 - Current
Job overview
- Leading a cross-functional team of 6 across Data Engineering, Visualization (Power BI & Apache Superset), and Database Development on Trino, building the BI and Analytics function for supply chain and warehousing operations.
- Established Twiga’s first-ever BI and reporting layer, enabling accurate, centralized data reporting and improving cross-departmental decision-making and operational accountability.
- Designed and rolled out a KPI framework post operational relaunch in Aug 2025, which uncovered inventory intake delays that caused lost sales due to stockouts — resolved through automated purchase order creation, resulting in a 15–20% improvement in product availability and more stable sales performance.
- Built an automated daily inventory snapshot system to monitor inflow and outflow of goods, calculate cost of goods sold, and quantify transit losses — providing end-to-end visibility that reduced financial reconciliation time by over 30%.
- Currently leading the data strategy and product management for Twiga’s upcoming B2B e-commerce platform, defining the analytics architecture to shape the future of digital retail in East Africa.
Razor GroupNoida (Remote), India
Senior Manager Business Intelligence
9 2021 - 07.2025
Job overview
- Spearheaded the integration of Amazon, Walmart US, Walmart MX, Mercado Libre, and Shopify sellers into a unified portfolio, enhancing cross-channel asset comparison and performance tracking.
- Led a team of 14 professionals, including 3 managers, across Data Science, SQL, and Tableau functions, driving data-driven insights and operational efficiency.
- Served in a dual capacity with 60% individual contribution, focusing on P&L integration, while also managing cross-functional projects and providing leadership as a liaison between teams.
- Increased operational efficiency by 20% through streamlined ETL processes and P&L integration.
- Developed ML models to optimize inventory and purchase order management, driving better resource allocation.
- Implemented an efficient reporting system, accelerating data delivery to top management for faster, informed decision-making.
AmazonBengaluru, India
Business Intelligence Engineer 3
07.2021 - 09.2021
Job overview
- Built automated ETL pipelines for efficient data transformation and processing using AWS Redshift and S3.
- Designed and implemented QuickSight dashboards to track key business metrics and costs, driving data visibility and decision-making.
- Produced weekly and monthly business reports, improving merchant onboarding experiences through actionable insights.
- Acted as the primary on-call contact for pipeline failures, ensuring rapid issue resolution and system stability.
CheggNew Delhi, India
Senior Business Intelligence Developer
08.2019 - 06.2021
Job overview
- Managed Redshift data operations, scheduling and executing functions to deliver automated monthly and weekly business reports (ABRs) for finance.
- Automated ETL reporting processes using partner APIs and Python, reducing manual effort by 75% and increasing data accuracy to 98% within six months.
- Developed custom metric alerts using SQL and Python for anomaly detection, integrating them into business intelligence dashboards for real-time insights.
- Streamlined inventory movement synchronization with the sales ledger, boosting inventory management efficiency and reducing days on hand by 25% over six months.
- Led A/B testing initiatives to enhance webpage performance and optimize user experience.
Lenskart.comFaridabad, India
Manager
01.2016 - 08.2019
Job overview
- Produced detailed sales, inventory, and financial reports that supported successful funding efforts.
- Led customer analytics implementation, identifying critical metrics that resulted in a 20% reduction in marketing expenditure.
- Improved user behavior tracking and app conversion rates through enhanced implementation of Google Analytics and Adobe Analytics.
- Restructured the analytics team, optimizing data delivery workflows and introducing advanced Tableau training, significantly boosting team proficiency.
- Reduced Return To Origin (RTO) rates and improved EBITDA by leveraging a Random Forest machine learning model.
- Managed and mentored a team of 4 professionals, driving performance and growth.
Ernst & YoungGurugram, India
Consultant
10.2014 - 12.2015
Job overview
- Improved project efficiency by 5% through strategic resource allocation and reorganization of project schedules.
- Ensured data integrity and reconciled $48 million in financial statements by performing validation and completeness testing using ACL and the Global Analytics Tool.
- Minimized financial risk by 4% by identifying anomalies and potential fraud through custom analytical controls and data visualizations.
Education
Deakin University
Master of Science from Data Science
05.2022 - 05.2023
Texas McCombs School of Business
PGP from Artificial Intelligence And Machine Learning
05.2019 - 05.2020
Birla Institute of Technology And Science, Pilani
Master of Science from Economics
05.2009 - 05.2014
Birla Institute of Technology And Science, Pilani
Bachelor of Engineering from Computer Science
05.2009 - 05.2014
Skills
Business Intelligence
Team Management
Agile Project Management
Data Analysis
ETL
Redshift
SQL
Tableau
AWS
Python
Git
Training and mentoring
Certification
EXIN - Agile Scrum Product Owner