Sajal Modi

(Possible Education is a hybrid ed-tech company that offers both online and offline courses for entrance test preparation and career counselling for high school students aiming for undergraduate university admissions.)

Functionalities across assignments:

Marketing Strategy & Brand Development
• Develop and implement multi-channel marketing campaigns (digital, print, and in-person) to increase brand visibility across Tier 1 and Tier 2 cities
• Lead the development of new products/courses and optimise the offerings of existing courses, ensuring alignment with market trends and student needs
• Create targeted campaigns for programs related to various entrance and aptitude tests, including CLAT, CUET, and LNAT
• Contribute to brand positioning initiatives, conducting market analysis to inform product definition and pricing strategies for new courses

Outreach & Stakeholder Engagement
• Spearhead partnerships with schools and counsellors to organise city-level events, info-sessions, and student workshops
• Built and led a national outreach strategy including career fairs, educator summits, and community engagement initiatives
• Strengthened collaboration with cross-functional teams (Sales, Academics, and Digital) to ensure cohesive messaging and event execution

Customer Experience & Academic Innovation
• Enhance student onboarding and retention by integrating academic support with personalised career counselling services
• Spearheaded the implementation of a Learning Management System (LMS) offering recorded content, practice tests, and live sessions – resulting in 30% increased student satisfaction
• Led the Academic Content team for curriculum development aligned with admissions criteria and test prep needs

Team Leadership
• Manage a cross-functional team of marketing professionals, centre managers (Sales team), and teachers
• Conducted strategy workshops to align team goals with organisational vision and student outcomes

(NJS Learning System developed and implemented structured training programs for Sports and Arts in Indian schools, supplemented by technology-driven Performance Reports.)

Functionalities across assignments:

Concept and Product Development
· Collaborated with domain experts to conceptualise and develop in-school training programs for Physical Education, Sports, and Arts
· Led the development of structured, grade-wise curricula, complete with lesson plans, assessment rubrics, and teacher manuals
· Led the planning and development of a children’s portal for personalised progress tracking, including BMI, agility, and skill-specific analytics

School Partnerships, Sales & Stakeholder Management:
· Forged and maintained partnerships with leading K–12 institutions across India, securing long-term program adoption in a highly competitive market
· Planned and conducted school workshops and presentations to advocate for structured, curriculum-integrated training in Sports and the Arts
· Engaged and built trusted relationships with school leadership, including principals and department heads, to tailor offerings and boost program relevance
· Led digital marketing and website development efforts, enhancing online visibility and streamlining communications with schools and parents

Team Leadership and Management
• Oversaw all aspects of program delivery through a team of delivery managers
• Coordinated the efforts of cross-functional teams, including Marketing, Sales, In-school Delivery Managers, and Coaches, to ensure excellence in program delivery and operational efficiency
• Conducted regular strategic meetings to align goals, identify and address gaps, and facilitate cross-team feedback aimed at continuous improvement in service delivery and stakeholder satisfaction

(A test-prep company that provided preparation courses for CAT, CLAT, and BBA)

Functionalities across assignments:

Operations Management
· Planned and supervised the development of a proprietary ERP system (CPORT) to optimise academic operations, facilitate new student onboarding, and automate the delivery of academic content to student LMS accounts
· Integrated diverse administrative functions with sales, procurement, accounting, and academic operations through the ERP system to facilitate seamless workflow across departments.
· Coordinated the implementation of an Online Student Information System (MyZone), enabling students to access e-materials and online practice tests to supplement classroom learning.
· Planned and implemented student life cycle management framework to optimise student engagement and retention throughout their academic journey

Marketing and Outreach
· Engaged in strategic product planning to define offerings and establish pricing strategies aligned with market demands and competitive analysis
· Conducted targeted workshops and informational sessions in educational institutions across multiple cities, driving market penetration and brand visibility
· Designed and executed integrated advertising campaigns across print media to enhance brand recognition and increase market presence
· Led the development and optimisation of the website, overseeing user interface design, navigation flow, and content strategy to ensure an exceptional user experience
· Managed social media platforms and spearheaded digital marketing initiatives, including Google Ads and AdWords campaigns, to drive engagement
· Orchestrated city-level events such as Law Conclaves, YUVA (inter-school and inter-college Literary & Performance Arts Meet), and Management Seminars to foster relationships with key target audiences and stimulate community interest.
· Developed comprehensive product strategies that clearly articulated course offerings and their unique value propositions, effectively communicating benefits to the target market.

(Clients - American Express and Kingfisher Airlines)

Functionalities across assignments:

· Gathered Client Requirements
· Assisted in Requirement Analysis and Documentation
· Code development