Marketing Analytics professional with over 10 years of experience in all phases of marketing campaigns. Proficient in data analytics, AI, statistical analysis, machine learning, and predictive modeling. Strong background in technical product development and enhancing data pipelines for improved reporting and insights. Demonstrated success in optimizing processes and driving growth. Expertise in market research, social listening, campaign performance tracking, and competitor positioning across digital platforms.
Hi, I’m
Sajal Rastogi
Gurgaon
Summary
Overview
10
years of professional experience
Work History
CheilGurgaon
Account Director - Digital Analytics & AI
06.2022 - Current
Job overview
- Lead Data Practice for all phases of marketing campaigns for the Samsung account, from market research and strategy formulation to performance measurement using social listening.
- Advanced Data Analytics: Leverage expertise in machine learning, statistical modeling, and AI technologies—including LLM, RAG, and Langchain—to drive data-driven marketing strategies.
- Technical Product Development: Design and implement innovative MarTech and automation solutions that utilize machine learning and AI, enhancing operational efficiency and marketing effectiveness.
- Social Media Monitoring: Conduct in-depth social listening and social media tracking to inform campaign performance analysis and adjust strategies accordingly.
- Team and Stakeholder Leadership: Manage a diverse team of 15 members while maintaining strong client relationships and engaging effectively with stakeholders to ensure successful campaign execution.
JK PapersNew Delhi
Senior Data Scientist
07.2022 - 06.2023
Job overview
- Conducted data analysis to identify trends in customer behavior.
- Utilized machine learning algorithms such as random forest, logistic regression, neural networks, and support vector machines.
WiproGurgaon
Data Scientist
09.2018 - 06.2021
Job overview
- Designed models, algorithms and visualizations to distill insights from huge volumes of data.
NTT DataNoida
Business Data Analyst
09.2014 - 09.2018
Job overview
- Implemented statistical methods like linear regression, time series forecasting and clustering techniques for analyzing customer behavior and predicting future trends.
Education
IIMLucknow
Senior Global Leadership Programme from General Management, Operations And Marketing
08-2024
University Overview
- with Specialization into the role of CXO role
IIITBangalore
PGD - Data Science & AI from Artificial Intelligence And Machine Learning
08-2018
University Overview
Manav RachnaFaridabad
B.Tech from Electronics & Communication
06-2013
University Overview
Skills
- Data Analytics
- Machine Learning & AI
- Market Research
- Technical Product Development
- Social Listening
- Social Media Monitoring
- Influencer Marketing
- Statistical Analysis & Modelling
- Business Insights & Storytelling
- LLM, RAG, Langchain
- Prompt Engineering
- Stakeholder Management
- Leadership & Team Management
Timeline
Senior Data Scientist
JK Papers
07.2022 - 06.2023
Account Director - Digital Analytics & AI
Cheil
06.2022 - Current
Data Scientist
Wipro
09.2018 - 06.2021
Business Data Analyst
NTT Data
09.2014 - 09.2018
IIM
Senior Global Leadership Programme from General Management, Operations And Marketing
IIIT
PGD - Data Science & AI from Artificial Intelligence And Machine Learning
Manav Rachna
B.Tech from Electronics & Communication
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