SAJAL SHARMA
Noida
Summary
Results-driven B2B Marketing and Communications Specialist with 8 years of experience crafting impactful brand narratives and driving strategic campaigns across global markets. Known for blending creativity with business insight to deliver multi-channel campaigns that resonate with target audiences and support business growth. Skilled in content strategy, executive communications, event marketing, and stakeholder engagement. Adept at managing end-to-end communications for high-visibility initiatives while aligning messaging with evolving business goals. Passionate about telling compelling business stories that strengthen brand reputation and build lasting customer connections.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Communications Consultant
Accenture
Gurugram, India
10.2022 - Current
- Led the development of targeted messaging frameworks to support multi-channel outreach, aligning closely with evolving business goals and audience needs
- Produced a diverse mix of content—from leadership-driven articles to digital campaign assets—that supported brand storytelling and client engagement
- Acted as a strategic liaison between marketing, sales, and product teams to ensure communication efforts remained consistent and value-driven
- Managed content delivery for campaigns across LinkedIn, email, and internal channels, tailoring narratives to suit industry-specific buyer personas
- Evaluated campaign traction using engagement and conversion insights, iterating content approaches to improve outcomes over time
- Drove large-scale initiatives in partnership with external collaborators and internal business leads, amplifying visibility across key industry verticals like Energy, Financial Services, and IT
Corporate Communication Consultant
Siemens Energy
Gurugram, India
12.2021 - 09.2022
- Create engaging content for various communication channels including press releases, social media, and internal newsletters
- Develop and implement strategic communication plans to enhance corporate reputation and brand image
- Guided dynamic webinars and interactive town hall sessions to cultivate the sharing of knowledge and promote collaboration among participants
- Played an important role in enhancing employee engagement through active participation in the SEIT Energizer group's initiatives
Marketing Executive
HCL Technologies
Noida, India
10.2017 - 11.2021
- Designed and executed content strategies across digital and offline channels to support brand objectives and outreach goals
- Created engaging, audience-specific content for websites, social media, email campaigns, marketing decks, and executive messaging, ensuring consistency in voice and tone
- Collaborated with cross-functional teams including sales, marketing, and product to develop communication assets that reflected both business priorities and audience insights
- Coordinated with external vendors and creative partners to scale content creation for global events and campaigns
- Oversaw campaign execution and evaluated effectiveness through engagement metrics and audience feedback, using insights to refine messaging approaches
- Played a key role in high-visibility campaigns and marquee events such as WEF, MWC, and HCL Grant—supporting end-to-end communication, branding, and stakeholder engagement
- Supported CSR and internal branding efforts by leading storytelling campaigns that reflected the organization’s social impact and values
- Managed social media strategy and performance analytics to boost digital presence, increase reach, and strengthen engagement
Education
MBA - Marketing
DAYALBAGH EDUCATIONAL INSTITUTE
Agra, India05.2017
B.Com -
Raja Balwant Singh - B.R Ambedkar University
Agra, India05.2015
Skills
- Strategic Content Planning
- Multi-Channel Campaign Execution
- Audience-Driven Messaging
- Sales Enablement Support
- Performance-Based Optimization
- Cross-Functional Collaboration
- Agency & Vendor Coordination
- Digital Storytelling Expertise
Certification
- Salesforce for marketer
- Eloqua explorer
- Account Based Marketing foundations
Accomplishments
- Project Spotlight (2023) - Client project
- Star Award (2022) - Innovative campaigns
- Sales Hero (2018,’19,’20) - Sales initiatives
INTERNSHIP
- Account Executive (SEM)
- Interactive Avenues (IPG MediaBrands) | Gurugram, India
- Effectively worked on ad-tracking, report analysis and preparing ad-copies. I was also responsible for managing accounts like RB and Genpact.
Timeline
Marketing Communications Consultant
Accenture
10.2022 - Current
Corporate Communication Consultant
Siemens Energy
12.2021 - 09.2022
Marketing Executive
HCL Technologies
10.2017 - 11.2021
MBA - Marketing
DAYALBAGH EDUCATIONAL INSTITUTE
B.Com -
Raja Balwant Singh - B.R Ambedkar University