Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
INTERNSHIP
Timeline
Generic
SAJAL SHARMA

SAJAL SHARMA

Noida

Summary

Results-driven B2B Marketing and Communications Specialist with 8 years of experience crafting impactful brand narratives and driving strategic campaigns across global markets. Known for blending creativity with business insight to deliver multi-channel campaigns that resonate with target audiences and support business growth. Skilled in content strategy, executive communications, event marketing, and stakeholder engagement. Adept at managing end-to-end communications for high-visibility initiatives while aligning messaging with evolving business goals. Passionate about telling compelling business stories that strengthen brand reputation and build lasting customer connections.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Marketing Communications Consultant

Accenture
10.2022 - Current
  • Led the development of targeted messaging frameworks to support multi-channel outreach, aligning closely with evolving business goals and audience needs
  • Produced a diverse mix of content—from leadership-driven articles to digital campaign assets—that supported brand storytelling and client engagement
  • Acted as a strategic liaison between marketing, sales, and product teams to ensure communication efforts remained consistent and value-driven
  • Managed content delivery for campaigns across LinkedIn, email, and internal channels, tailoring narratives to suit industry-specific buyer personas
  • Evaluated campaign traction using engagement and conversion insights, iterating content approaches to improve outcomes over time
  • Drove large-scale initiatives in partnership with external collaborators and internal business leads, amplifying visibility across key industry verticals like Energy, Financial Services, and IT

Corporate Communication Consultant

Siemens Energy
12.2021 - 09.2022
  • Create engaging content for various communication channels including press releases, social media, and internal newsletters
  • Develop and implement strategic communication plans to enhance corporate reputation and brand image
  • Guided dynamic webinars and interactive town hall sessions to cultivate the sharing of knowledge and promote collaboration among participants
  • Played an important role in enhancing employee engagement through active participation in the SEIT Energizer group's initiatives

Marketing Executive

HCL Technologies
10.2017 - 11.2021
  • Designed and executed content strategies across digital and offline channels to support brand objectives and outreach goals
  • Created engaging, audience-specific content for websites, social media, email campaigns, marketing decks, and executive messaging, ensuring consistency in voice and tone
  • Collaborated with cross-functional teams including sales, marketing, and product to develop communication assets that reflected both business priorities and audience insights
  • Coordinated with external vendors and creative partners to scale content creation for global events and campaigns
  • Oversaw campaign execution and evaluated effectiveness through engagement metrics and audience feedback, using insights to refine messaging approaches
  • Played a key role in high-visibility campaigns and marquee events such as WEF, MWC, and HCL Grant—supporting end-to-end communication, branding, and stakeholder engagement
  • Supported CSR and internal branding efforts by leading storytelling campaigns that reflected the organization’s social impact and values
  • Managed social media strategy and performance analytics to boost digital presence, increase reach, and strengthen engagement

Education

MBA - Marketing

DAYALBAGH EDUCATIONAL INSTITUTE
Agra, India
05.2017

B.Com -

Raja Balwant Singh - B.R Ambedkar University
Agra, India
05.2015

Skills

  • Strategic Content Planning
  • Multi-Channel Campaign Execution
  • Audience-Driven Messaging
  • Sales Enablement Support
  • Performance-Based Optimization
  • Cross-Functional Collaboration
  • Agency & Vendor Coordination
  • Digital Storytelling Expertise

Certification

  • Salesforce for marketer
  • Eloqua explorer
  • Account Based Marketing foundations

Accomplishments

  • Project Spotlight (2023) - Client project
  • Star Award (2022) - Innovative campaigns
  • Sales Hero (2018,’19,’20) - Sales initiatives

INTERNSHIP

  • Account Executive (SEM)
  • Interactive Avenues (IPG MediaBrands) | Gurugram, India
  • Effectively worked on ad-tracking, report analysis and preparing ad-copies. I was also responsible for managing accounts like RB and Genpact.

Timeline

Marketing Communications Consultant

Accenture
10.2022 - Current

Corporate Communication Consultant

Siemens Energy
12.2021 - 09.2022

Marketing Executive

HCL Technologies
10.2017 - 11.2021

MBA - Marketing

DAYALBAGH EDUCATIONAL INSTITUTE

B.Com -

Raja Balwant Singh - B.R Ambedkar University

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