Sajan Murali Puravangara
CEO/Managing Director with proven experience in starting up and scaling up, effective P&L management and driving profitability, Brand Management, Setting up manufacturing and operations.
Bengaluru,Karnataka
Summary
Dynamic and results-driven Managing Director with over 23 years of extensive experience in the automotive aftermarket sector, specializing in capacity building, business scaling, and team transformation. As a strategic visionary at Turtle Wax India, established a strong market presence and drove significant retail expansion while enhancing sales performance. Proven expertise in aligning finance, sales, marketing, and supply chain management to achieve organizational goals, complemented by a commitment to innovation that has positioned the company as a leader in a competitive landscape. Adept at fostering partnerships and managing cross-functional teams to implement operational improvements that boost efficiency and profitability. Collaborative leader partners with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Overview
24
24
years of professional experience
6
6
years of post-secondary education
1
1
Certification
6
6
Languages
Work History
Managing Director-Turtle Wax India and ASEAN
Turtle Wax, Inc.
09.2018 - Current
- Led the setup and scaling of Turtle Wax India, focusing on team building, route to market strategy, and marketing investments.
- Currently being promoted as a regional head for India and ASEAN countries.
- Managed India functions including Finance, HR, Supply chain management, Legal, Sales, and Marketing.
- Successfully established Turtle Wax among the top 3 detailing brands in India in a short time.
- My role as CEO is characterized by an entrepreneurial approach, ensuring the effective alignment of finance, sales, marketing, and supply chain management toward our organizational goals.
- With expertise in scaling operations and an unwavering commitment to innovation, our team has propelled Turtle Wax India to a leadership position within a competitive market landscape.
- Also giving leadership advise to the Global infrastructure project which aims to cater to the Asia and Middle East demand from India through a dedicated FTWZ hub.
- Led strategic initiatives that significantly enhanced product visibility and market share within the automotive care sector.
- Developed and implemented comprehensive marketing strategies that drove brand loyalty and expanded customer engagement.
- Oversaw operational efficiencies that resulted in streamlined processes and improved supply chain management across multiple regions.
- Fostered a high-performance culture through mentoring and training programs that enhanced team productivity and collaboration.
- Spearheaded product innovation initiatives that aligned with market trends, enhancing competitive positioning in the automotive care industry.
Business Manager/General Manager
The Goodyear Tire & Rubber Company
03.2014 - 09.2018
- Head the sales, marketing and operations for the retail/consumer/passenger car business.
- Built a highly competent and energised sales team.
- Doubled the total sales in 4.5 years.CAGR of 15%.
- Stabilised business in a hitherto volatile region.
- Doubled the branded retail foot print from 50 to 100.
- Rationalised channel and grew market share by 3-4 points in key cities.
- Launched first of its kind trade marketing initiatives to drive demand.
- Overhauled operational processes, enhancing efficiency and reducing costs, resulting in improved overall performance and productivity.
- Led cross-functional teams to implement strategic initiatives, driving organizational alignment and fostering a culture of continuous improvement.
- Developed and executed comprehensive business plans, contributing to market expansion and increased revenue streams in competitive sectors.
- Executed business plans to further strengthen and maximize territory sales and profits.
Regional Manager-Retail
Castrol
04.2012 - 04.2014
- Heading the sales(retail and modern trade) and trade marketing for the B2C channel.
- Conceptualised and implemented a unique micro marketing strategy to drive exponential business growth in bangalore by 50%.
- Moved market share by 6% in bangalore city.
- Mentored coached and promoted 4 team members and moved them to the next level.
- Grew the personal mobility business by 23% in both years.
- Direct reportst:6 Area Managers and 1 Regional Activation Manager.
- Extended Team-Sales officers & Sales exectuives(Size-85).
- Turnover:300 Crores.
- Accountable Segments: Distributor channel, Modern Trade, Castrol Bike points and Car care(Castrol Franchised workshops).
- Was inducted into India Star Club in the above and beyond category.
- Recommended to Global Helios award for this initiative.
Regional Manager-MCO -South and Goa
Castrol
12.2011 - 06.2012
- Handle the MCO sales vertical for the region.
Regional Sales Manager-South India
AkzoNobel
06.2010 - 11.2011
- Responsible for the P&L for the southern region.
- Heads sales, service and commercial operations for the region.
Competency Development Manager-India
Shell
06.2009 - 06.2010
- Develop a road map in upgrading the sales and marketing team with competency framework as the tool.
- Identify the sales team at the bottom of the table and sign off a performance improvement plan in agreement with the respective line managers.
- Implement and train the trainer on global and local sales training programmes and monitor the post training efficiency.
- Chief assessor on all the sales assessment/promotion interviews.
Go to Market Manager
Shell
03.2008 - 06.2009
- Formulating and implementing the go to market strategy for the region.
- Streamlining and implementing distributor processes and system.
- Strategize and develop distributor infrastructure and people norms with the organizational long term vision in the hindsight.
- Responsible for the Sales process implementation.
- Recruitment, training and developing new sales managers.
- Appointing new distributors and enhancing the current distributor capabilities.
Sales Head - Karnataka and Kerala
Shell
04.2006 - 07.2008
- Led the Retail and Reseller business for Karnataka and Kerala, implementing a business transformational initiative to capture market leadership from Castrol in Bangalore territory.
- Awarded with the HALL OF FAME entry in Shell for the successful initiative.
Key Account Manager
Shell
04.2003 - 07.2006
- Handle the sales of OEM workshops to deliver the topline and bottom line targets for the company.
- Develop the longterm and shortterm strategies for the region.
Retail Sales Manager
Asian Paints
10.2001 - 03.2003
- Handle the retail sales of Bangalore market. Handling a turnover of 8 crores/annum.
- Handled Large User business vertical additional to retail.
Education
MBA - Business Administration and Management, General
UCLA Anderson School of Management
Los Angeles03.2015
MBA - Information Technology
Justice K S Hegde Institute of Management - JKSHIM
Mangalore03.2001
Bachelor of Science (BSc) - Instrumentation Technology
Shri Dharmasthala Manjunatheshwar Educational Society, UJIRE
Mangalore03.1998
Skills
Strategic leadership
Certification
Advance diploma in management
Personal Information
Publications
- Leading the generation next
- Changing world of sales
Company
Turtle Wax, India
Timeline
Managing Director-Turtle Wax India and ASEAN
Turtle Wax, Inc.
09.2018 - Current
Business Manager/General Manager
The Goodyear Tire & Rubber Company
03.2014 - 09.2018
Regional Manager-Retail
Castrol
04.2012 - 04.2014
Regional Manager-MCO -South and Goa
Castrol
12.2011 - 06.2012
Regional Sales Manager-South India
AkzoNobel
06.2010 - 11.2011
Competency Development Manager-India
Shell
06.2009 - 06.2010
Go to Market Manager
Shell
03.2008 - 06.2009
Sales Head - Karnataka and Kerala
Shell
04.2006 - 07.2008
Key Account Manager
Shell
04.2003 - 07.2006
Retail Sales Manager
Asian Paints
10.2001 - 03.2003
MBA - Business Administration and Management, General
UCLA Anderson School of Management
MBA - Information Technology
Justice K S Hegde Institute of Management - JKSHIM
Bachelor of Science (BSc) - Instrumentation Technology
Shri Dharmasthala Manjunatheshwar Educational Society, UJIRE