Experienced sales leader with over 20 years in Consumer Durables, Appliances, FMCG, and Retail industries. Leading nationwide sales operations for a startup appliance brand, focusing on market penetration, channel ecosystems, and growth. Proven track record in GTM strategies, product launches, team leadership, and expanding retail & distribution footprints. Skilled at building high-performance teams and aligning business goals with execution excellence.
- Developed and executed national sales strategies to drive revenue growth and market share expansion
- Built and managed high-performing sales teams across different regions
- Fostered strategic partnerships with key customers, including distributors, retailers, and end-users
- Analyzed market trends, competitor activity, and customer needs to inform sales strategies
- Collaborated with cross-functional teams, including marketing, product development, and customer service
Business Development Manager
Location - Bangalore
Reported to CEO
Team size 25 with 5 direct reports
Sales of Premium Footwear & Accessories
Brands: USPA, Arrow, Enroute Men / Women Shoes; SKUs 300
o Formulate & establish strategies for target achievement
o Identify & develop new streams for revenue growth
o Expand retail franchise
o Existing relationships maintenance for repeat business
o Generate & implement programs for product promotion
o Recruit, train field functionaries to increase sales efficiency
Key Customers: Shoppers Stop / Life Style / Centro / Mochi / USPOLO EBOs / Arrow EBOs
Achievements
o Generated INR 15 lacs revenue for Arrow and USPOLO Shoes through Arvind Life stores
o Successfully launched Enroute men’s shoes - sales revenue generated INR 20 Lacs
o Conducted factory visits for owners of retail chains to promote footwear products
o Improved visual merchandising at stores and create brand visibility
o Participated in End of Season Sale (Shoppers Stop / Central), did Festival Promo
o Expanded the market across AP / Kerala / TN / Karnataka
Reported to Branch Head –Poona
Products: Consumer Durables (LCD / REF / WM / Kitchen Appliances)
Brands: Videocon & Kenstar
o Create product awareness and brand visibility
o Position right model mix with focus on network expansion
o Increase the market share & achieve 100% business plan
o Effective product displayed at modern trade stores
o Train team for increasing sales
o Coordinate with the store in charge for repeat orders
Achievements
o Bagged order from Kenstar LCDS at Vijay Sales Quantity for 1000 Pieces, generated 1.4 Cr
o Successfully developed new vertical as Regional Modern Trade and Institutional Head handling Key Accounts
Major clients: Vijay Sales, Houseful International, Aditya Birla Retail, Next Retail, Home Solutions Retail India, Yaas Wholesale, Croma, Aadhaar Retail
Regional Sales Manager – West
Managed sales in Maharashtra & Gujarat
Direct reports: 1 Area Sales Manager & 6 Sales Managers
Achievements
o Added several major clients such as Reliance, TCS, Hutch, Pantaloon and CNBC
o Increased the sales from 14 Crores to 25 Crores with 5 Sales Managers
o Increased the business from Rs. 3.50 Crores to 7 Crores in Baroda within 6 months of independent takeover
Achievements
o Created channels for distribution LPG and developed markets in the Industrial & Commercial segment
o Appointed 6 Distributors for Domestic and 2 For Commercial Segment ( Hotels/Textile Units/Canteens )
o Educated rural Folks about the advantages of using LPG vis-a-vis traditional way of cooking
o Tied up with the local cooperative bank to provide loan for buying an LPG Connection
o Functioned as a part of core team for starting operation in 2000 at Gwalior (revenue generated 50 Lacs)
Bagged an award for the Best Area Sales Executive during 2000
Achievements
o Bagged the award for the Best Territory Supervisor in 1998
o Launched Hide & Seek and exceeded company's expectations, re-launched Parle G, Melody, Monaco and K.T.B.
o Attained 200 % growth vs Past Year in K.T.B. in Khandwa territory