Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sajeev Pillai

Noida,UP

Summary

Experienced sales leader with over 20 years in Consumer Durables, Appliances, FMCG, and Retail industries. Leading nationwide sales operations for a startup appliance brand, focusing on market penetration, channel ecosystems, and growth. Proven track record in GTM strategies, product launches, team leadership, and expanding retail & distribution footprints. Skilled at building high-performance teams and aligning business goals with execution excellence.

Overview

28
28
years of professional experience

Work History

National Sales Head

Hella Infra Market Retail Pvt Limited
09.2023 - Current

- Developed and executed national sales strategies to drive revenue growth and market share expansion
- Built and managed high-performing sales teams across different regions
- Fostered strategic partnerships with key customers, including distributors, retailers, and end-users
- Analyzed market trends, competitor activity, and customer needs to inform sales strategies
- Collaborated with cross-functional teams, including marketing, product development, and customer service


Regional Head Sales - South Zone

HINDWARE (Kitchen Ensemble, Fittings and Hardware)
07.2015 - 09.2023
  • Distribution channel expansion across product categories
  • Achieving targeted deliverables with a focus on identification & development of new accounts
  • Track performance along with health of Channel Partners for improving productivity & reduce churn
  • Capability building at ground level and implementation of digital tools like SFA & DMS
  • Monitoring team’s performance and motivating them for achieving higher goals
  • Address and resolve cross functional roadblocks impeding organizational growth
  • Identified and appointed 25+ new distributors & direct dealers to the existing network with focus penetration into Tier 2 and Tier 3 cities
  • Developed & launched Channel Finance Program with ICICI Bank and SBI for the Channel Partners tie-up
  • Highest revenue growth of 750+% from South Zone during last 6 years at a CAGR of 40%
  • Implemented Quarterly Scheme for the dealers and Foreign Trip Scheme from Nov to March
  • Exclusive mandate of Institutional Projects (Mantri Square - 5 Lacs, IIM Vizag - 2.5 Lacs, Modi Builders - 25 Lacs)
  • Participation in all major consumer exhibition across major location in the zone
  • Effectively developed sales through 54 exclusive Galleries O/L – Kitchen Ensemble

Business Development Manager

Gupta Overseas
11.2010 - 08.2014

Business Development Manager

Location - Bangalore

Reported to CEO

Team size 25 with 5 direct reports

Sales of Premium Footwear & Accessories

Brands: USPA, Arrow, Enroute Men / Women Shoes; SKUs 300

o Formulate & establish strategies for target achievement

o Identify & develop new streams for revenue growth

o Expand retail franchise

o Existing relationships maintenance for repeat business

o Generate & implement programs for product promotion

o Recruit, train field functionaries to increase sales efficiency

Key Customers: Shoppers Stop / Life Style / Centro / Mochi / USPOLO EBOs / Arrow EBOs

Achievements

o Generated INR 15 lacs revenue for Arrow and USPOLO Shoes through Arvind Life stores

o Successfully launched Enroute men’s shoes - sales revenue generated INR 20 Lacs

o Conducted factory visits for owners of retail chains to promote footwear products

o Improved visual merchandising at stores and create brand visibility

o Participated in End of Season Sale (Shoppers Stop / Central), did Festival Promo

o Expanded the market across AP / Kerala / TN / Karnataka

Operations Head – Goa & South Maharashtra

Videocon Industries
06.2008 - 11.2010

Reported to Branch Head –Poona

Products: Consumer Durables (LCD / REF / WM / Kitchen Appliances)

Brands: Videocon & Kenstar

o Create product awareness and brand visibility

o Position right model mix with focus on network expansion

o Increase the market share & achieve 100% business plan

o Effective product displayed at modern trade stores

o Train team for increasing sales

o Coordinate with the store in charge for repeat orders

Achievements

o Bagged order from Kenstar LCDS at Vijay Sales Quantity for 1000 Pieces, generated 1.4 Cr

o Successfully developed new vertical as Regional Modern Trade and Institutional Head handling Key Accounts

Major clients: Vijay Sales, Houseful International, Aditya Birla Retail, Next Retail, Home Solutions Retail India, Yaas Wholesale, Croma, Aadhaar Retail

ICICI Bank Limited

ICICI Bank
11.2004 - 05.2008

Regional Sales Manager – West

Managed sales in Maharashtra & Gujarat

Direct reports: 1 Area Sales Manager & 6 Sales Managers

Achievements

o Added several major clients such as Reliance, TCS, Hutch, Pantaloon and CNBC

o Increased the sales from 14 Crores to 25 Crores with 5 Sales Managers

o Increased the business from Rs. 3.50 Crores to 7 Crores in Baroda within 6 months of independent takeover

Sales Executive

Bharat Shell Ltd
02.2000 - 11.2004

Achievements

o Created channels for distribution LPG and developed markets in the Industrial & Commercial segment

o Appointed 6 Distributors for Domestic and 2 For Commercial Segment ( Hotels/Textile Units/Canteens )

o Educated rural Folks about the advantages of using LPG vis-a-vis traditional way of cooking

o Tied up with the local cooperative bank to provide loan for buying an LPG Connection

o Functioned as a part of core team for starting operation in 2000 at Gwalior (revenue generated 50 Lacs)

Bagged an award for the Best Area Sales Executive during 2000

Territory Manager

Parle Products Ltd
06.1997 - 02.2000

Achievements

o Bagged the award for the Best Territory Supervisor in 1998

o Launched Hide & Seek and exceeded company's expectations, re-launched Parle G, Melody, Monaco and K.T.B.

o Attained 200 % growth vs Past Year in K.T.B. in Khandwa territory

Education

Bachelor of Science - Computer Science

St Aloysius College
Jabalpur, India
03-1998

Skills

  • Sales strategy development
  • Start-up launches
  • Channel expansion strategies
  • Go-to-market strategy and product positioning
  • Budget management
  • Strategic Alliances & Institutional Sales
  • Proficient in SFA and DMS
  • Team leadership

Timeline

National Sales Head

Hella Infra Market Retail Pvt Limited
09.2023 - Current

Regional Head Sales - South Zone

HINDWARE (Kitchen Ensemble, Fittings and Hardware)
07.2015 - 09.2023

Business Development Manager

Gupta Overseas
11.2010 - 08.2014

Operations Head – Goa & South Maharashtra

Videocon Industries
06.2008 - 11.2010

ICICI Bank Limited

ICICI Bank
11.2004 - 05.2008

Sales Executive

Bharat Shell Ltd
02.2000 - 11.2004

Territory Manager

Parle Products Ltd
06.1997 - 02.2000

Bachelor of Science - Computer Science

St Aloysius College
Sajeev Pillai