Senior Marketing professional with strong education background of MBA (Marketing) & B.E. (Chemical) has varied experience of 19 years in the field of marketing and sales of petrochemicals, B2B sales, bulk chemicals, solvents, etc., as well as import and trading of industrial chemicals and solvents.
Overview
20
20
years of professional experience
1
1
Certification
Work History
CHIEF (MARKETING- INDUSTRIAL PRODUCTS)
Gujarat State Fertilizers and Chemicals Limited
Vadodara
03.2006 - Current
Company Overview: Promoted by Govt. of Gujarat.
Responsible for marketing strategy, business development, policy, sales, planning, sales management, customer relationship management, collection, maintaining key accounts, and MOU with bulk customers, sourcing for import and trading for industrial products having a turnover of more than Rs. 1500 Crores.
Sales budget planning, product mix planning, monitoring the market trends, and deciding on price, payment terms, and policy, etc. Accordingly, with the approval of management.
Co-ordination and liaison with external agencies, such as consumers, dealers, GST authorities, etc. and cross-functional internal departments like production, logistics, finance, etc.
Developing marketing plans to retain key accounts, importing analytics, and exercising channel finance to increase sales.
Handling customer complaints and resolving them in a timely manner.
Representation to Government for various Tariff/Non-Tariff barriers, Anti-dumping duty cases, BIS certifications etc.
In addition to above I also co-ordinate the MIS reports activity which involves submission of various daily, weekly and monthly reports to top executives of the company.
Contributing for Market research, Detailed Project Report (DPR) for new Project/Products like MIBK, Polyacetal (POM), Melamine, Nitric Acid, Adipic Acid, Methyl Amines, Nylon-66 etc.
Functional head for SAP implementation project and successfully implemented SAP SD Module in Marketing Dept.
Functional Head for SAP HANA implementation in for Marketing.
Promoted by Govt. of Gujarat.
Channel Management: Selecting & Appointing Intermediaries based on various marketing requirements.
Regular Monitoring and evaluating the performance of intermediaries.
Setting a target for intermediaries.
Framing a terms & conditions including service charges, margin, mode of payment, payment terms etc. for the intermediaries and review it from time to time.
Review the distribution system from time to time and evaluate the suitability in a changed environment.
Grievance handling of channel members.
Get regular feedback from the channel members and end use consumers for continuous improvement.
Trading of Industrial Products: Has worked to find out GSFC’s product lines for import and trading prepared detailed report on Phenol & Methanol for trading, based on which company had imported & traded Melamine, Phenol & Methanol with a view to increase turnover.
Has worked for import and trading of Melamine, MMA, Methyl Acrylate, Cyclohexanone Phenol & Methanol.
Responsible for scrutinizing offers from supplier, selecting foreign supplier, arrangement of the LC, follow up for the shipment.
Responsible for checking and verifying the High Sea sale, Ex-bond transfer documents for sale of imported products.
Responsible for evaluation and appointment of service agencies like CHA, Surveyor, Terminals for storage of the material.
Liaison & co-ordination with CHA and field office.
Well conversant with shipping market terminology, INCO terms, Letter of Credit etc.
Achievements: Responsible for achieving ever highest sales of Caprolactam, Melamine & MEK Oxime in history of GSFC and proven track record for consistent & sustainable sales volume.
Successfully handled Anti-Dumping Duty cases as well as BIS Certificates for GSFC’s products.
Contributed for starting of import & trading of Industrial Chemicals like Methanol, Melamine and Phenol etc. in the history of GSFC.
Contributed for successful implementation of SAP for Sales & Distribution (SD) Module in Marketing Department as a Functional Head.
Officer
Cadila Healthcare Ltd.
Dabhasa
01.2005 - 01.2006
Company Overview: A USFDA company.
A USFDA company.
Education
Diploma in Export – Import Management -
M.S. University (MSU)
Vadodara
01.2008
M.B.A. - Marketing
Dharmsinh Desai Institute of Technology (DDIT)
Nadiad, Gujarat
05-2004
B.E. - Chemical
Dharmsinh Desai Institute of Technology (DDIT)
Nadiad, Gujarat
05-2002
H.S.C. -
R.P.T.P.
V.V.Nagar, Gujarat
06-1998
S.S.C. -
St.Xavier’s High School
Umreth
06-1996
Skills
Sales strategy
Market analysis
Customer relationship management
Budget planning
Channel management
SAP implementation
Key account management
Data analytics
B2B marketing
Business development
Market research
P&L management
Business intelligence
Decision-making
Product positioning
Analytical skills
Time management
Problem-solving aptitude
Pricing strategy
Marketing strategy
Extracurricular Activities
Participated in GSFC team competition organized by Baroda Management Association (BMA) for Outstanding Young Managers. Participated in GSFC inter department Cricket tournament. Participated in GSFC inter department Volleyball tournament.
Training
Two months, Indian Petrochemicals Corn. Ltd. (M/s IPCL), Acrylic Fibre plant during Engineering study
Two months, Diamines & Chemicals Ltd., Nandesari
Two months, Mafatlal Company Ltd., Nadiad, Prepared project report on 'Logistic management' during MBA
References
A K Jauhari, Ex. Sr. Vice President (Marketing), Guj. State Fertilizers & Chemicals Ltd., P.O. Fertilizernagar, Vadodara, Gujarat, 9979853436