Summary
Overview
Work History
Education
Skills
Timeline
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Sajid Bhaldar

Sajid Bhaldar

Pune & Mumbai, Maharashtra

Summary

Result-oriented marketing professional with over 15 years of experience in both B2B and B2C sectors. Skilled in digital marketing, SEO, lead generation, and running campaigns across channels like email, social media, and search. Passionate about analytics and using data to improve marketing performance and business results.

Overview

17
17
years of professional experience

Work History

Marketing Manager

Direction Software LLP
Mumbai
08.2021 - Current
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs - 40% increase in leads generation year-on-year
  • Transformed corporate website and social media platforms to better engage customers and promote sales - 25% increase in Social Media followers year-on-year
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and Marketing plans for business segments
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads

Operations Head/Manager - Digital Marketing

HausKhaas
Pune
08.2016 - 07.2021
  • Directing overall Operations, Strategy Planning, Digital Marketing (SEO, SEM, Social Media), Website & Content Management for accomplishment of business goals, top and bottom-line profitability
  • Strategizing digital marketing campaigns and presence in social networking sites to enhance brand visibility
  • Measuring the impact of digital programs & effectiveness of marketing campaigns in an effort to maximize results
  • Identifying & developing strategic partnerships/alliances to maximize income generation opportunities through digital mediums
  • Administering functions like trainings, MIS Reporting & inter-departmental coordination and adherence to SOPs
  • Leading & monitoring the performance of team members to ensure efficiency in business operations

Assistant Manager - Marketing

H&R Block India
Pune
03.2015 - 04.2016
  • Successfully increased organic traffic to website & landing pages by 269%
  • Implemented innovative client acquisition strategies via Digital Media – revamped Websites & Landing Pages, SEM, SEO, Affiliates, Social Media, Email Marketing resulting in 2x increased acquisitions and 4x increased revenues year-on-year
  • Managed renowned marketing agencies such as Ogilvy and Mather, iProspect, WatConsult and more
  • Developed professional relationships with media fraternity and improved negotiating skills by cracking deals with vendors
  • Led day-to-day operations and helped team in raising estimates, releasing POs to vendors/agencies & documentation for marketing related activities; mapped client requisites on e-mails & calls and ensured satisfaction with effective job deliveries
  • Received appreciations/awards on account of excellent performance like Best SEO Website from IDMA

Assistant Manager - Web Marketing

MarketsandMarkets
Pune
07.2013 - 03.2015
  • Successfully improved B2B lead count by 200% leading to enhanced revenue growth
  • Led a team of 6 members; expanded team size by contributing in talent acquisition & retention efforts
  • Proactively identified & implemented strategies to increase leads & sales; conducted thorough research on industry, competitors, campaigns and outreach strategies and gained in-depth knowledge of the sector
  • Utilized CRM software successfully to track client accounts; provided ongoing reports on campaign deliverables - ranking, traffic, conversions and other metrics (daily, weekly, monthly reports)

Internet Marketing Executive

e-Zest Solutions Ltd.
Pune
07.2010 - 07.2013
  • Successfully implemented Search Engine Optimization (SEO) and had websites listed with multiple top 10 listings
  • Planned & applied effective back link strategies to increase page rank, link popularity or search engine visibility such as directory submission, social bookmarking, article submission, forum posting, blog commenting, etc.
  • Provided SEO reports on campaign deliverables: ranking, traffic, conversions and other metrics (Google Analytics & Webmasters)
  • Proactively recommended & formulated testing structure for keywords, ad copy, landing pages and position to optimize campaign & achieve designated performance objectives; worked on tools like Rank Ranger, Raven Tools and WordPress (CMS)

SEO Expert

Livetek Solutions
Pune
04.2009 - 07.2010
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords

Software Tester

Futurism Technologies
Pune
01.2008 - 01.2009
  • Assessed software bugs and compiled findings along with suggested resolutions for development team members

Education

PGDM - Marketing Management

Welingkar Institute of Management
Mumbai
01-2023

Master of Computer Science -

Savitribai Phule Pune University
Pune
01-2008

Bachelor of Computer Science -

Savitribai Phule Pune University
Pune
01-2005

Skills

  • Digital Marketing
  • Lead Generation
  • SEO Optimization
  • Campaign Management
  • Email Marketing
  • Content Marketing
  • Web Analytics
  • Data Analysis
  • SEM Strategy Development
  • Strategic Planning
  • B2B/B2C Marketing
  • Vendor/Agency Engagements

Timeline

Marketing Manager

Direction Software LLP
08.2021 - Current

Operations Head/Manager - Digital Marketing

HausKhaas
08.2016 - 07.2021

Assistant Manager - Marketing

H&R Block India
03.2015 - 04.2016

Assistant Manager - Web Marketing

MarketsandMarkets
07.2013 - 03.2015

Internet Marketing Executive

e-Zest Solutions Ltd.
07.2010 - 07.2013

SEO Expert

Livetek Solutions
04.2009 - 07.2010

Software Tester

Futurism Technologies
01.2008 - 01.2009

PGDM - Marketing Management

Welingkar Institute of Management

Master of Computer Science -

Savitribai Phule Pune University

Bachelor of Computer Science -

Savitribai Phule Pune University

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Sajid Bhaldar