Sajitha N. Parveen
Chengalpet
Summary
Energetic Professional Holding 7.5 years of experience. Having moved on from market research analyst, Turn my focus in to Marketing Operations and Strategy. Handled Marketing CRM platforms such as HubSpot, Sugar CRM, Oracle Eloqua and Microsoft Dynamics CE to execute the marketing operations and email campaigns. Also well versed in Data Management, Email validation, Market Research analysis, Report Generation and MIS team support activities.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Associate Marketing Automation Specialist
CTG
08.2023 - Current
- Company Overview: Acquired by Cegeka
Associate Marketing Automation Specialist
Eleviant Tech
09.2022 - 08.2023
- Company Overview: Acquired by CTG
Associate Marketing Automation Specialist
Eleviant Tech
02.2021 - 09.2022
- Setting up and executing workflows, forms, lead lists, segmentation in Hubspot Marketing Automation platform
- Manage and monitor the inflow of leads – inbound & outbound and assign to the appropriate sales teams based on the geo/region
- Monitor the quality of the database in Hubspot and troubleshooting the email campaign tools
- Experience working with email marketing and such as MailChimp, Klenty, Sales Handy and Woodpecker
- Manage and Monitor tools admin activities in Hubspot CRM and Salesloft
- Salesloft tool to manage the sales activities like template creation, contact management and admin rights
- Planning new email account setup for email campaigns, sales teams and execute warmup process
- Document creation to assist our marketing, sales team about CRM and other marketing tools guide
- Handled tools like Zoominfo and Zerobounce for email validation
- Interactive with tools customer support engagement for resolving complex issues, requirements and bugs
- Assist to create custom tracking domain and monitor DKIM, DMARC and SPF records
- Assist the integration of other marketing tools into the Marketing Automation platform such as Klenty, Bombora, Unbounce and Zapier
- Work closely with the Creative and Demand Generation teams to coordinate the required nurture programs
- Analyze campaign performance and provide insights for demand generation & content teams
- Formerly Impiger Solutions
Executive - Marketing operations
Aspire Systems
06.2018 - 03.2020
- Manage the day-to-day work of the team of analysts on the marketing operations & MIS activities
- Daily & Monthly generate of MIS reports, analyzing the cases
- Create customized reports/applications with extensive usage of MS (Pivot table/chart, VLookup and HLookup)
- Handled request to create field value requirements in Sugar CRM & Eloqua
- Personalized email campaigns in Sugar CRM – Triggered bulk mail across the globe according to the primary Core marketer’s schedule
- Troubleshooting the email campaign related issues
- Monitor & Manage Efficacy of Drip Campaign in Eloqua for Digital Marketers
- Projects manage various work requests that come in for the Primary Core marketers & MIS team to ensure priority tasks are dealt with first
- Data Analysis, Optimization & segmentation for the generated new data & also exported from different tools like Discoverorg, Inside-view & Zoominfo
- Analyze large data sets in excel related to campaign metrics and event attendance to identify trends that assist with increasing outreach to financial advisors
- Coordinate and work on supporting the team for conducting the customer events
Data Analyst - Marketing
Aspire Systems
01.2018 - 06.2018
- Handling request from sales persons & Primary core marketers to gather information regarding customer details
- Data analysis by doing research on web tools and maintaining extracted databases from primary or secondary data sources such as Discoverorg, inside view & Zoominfo
- Handling Soft bounce & Hard bounce mails verification and will be effectively worked to proceed for email campaign process
- Event and large Customer data’s will be handled through excel in precise manner
Lead Generation Executive
Kryptos Technologies, PVT Ltd.
12.2016 - 01.2018
- Works with management to define opportunities and support business decisions by providing primary & secondary research
- Perform valid & reliable US market research SWOT Analysis for Managed IT services
- Generating business leads through Google, LinkedIn, Bloomberg, Zoom info…etc and following up on sales opportunities
- Interpret data, Effective presentations has been explored for the generated report on competitive customer analysis
- Integrate market research data with our Sugar CRM and managed effectively
- Handled ZOHO user friendly email marketing tool to trigger mails for daily basis generated leads
- Campaigns metrics will be monitored and improved the efficacy of customer deals
- Team handling & coordinated with onsite sales person requirements
Education
B.E - Electronics & Communication Engineering
Tagore Engineering College
01.2016
12th - undefined
ST. Marys Girls’ Hr.Sec School
01.2011
10th - undefined
ST. Marys Girls’ Hr.Sec School
01.2009
Skills
- Marketing Automation Process
- Marketing and Sales Operations
- Email Campaigns
- Data Management
- Report Generation
- Data Analysis
- Documentation
- Market Research
- Microsoft Excel (Vlookup, Hlookup, Pivot Chart, Formulae to generate Customised report)
Strengths
- Team Management
- Adaptability
- Teamwork
- Problem-Solving
- Flexibility
- Self-Management
- Multitasking
- Communication
- Time Management
Personal Information
- Date of Birth: 04/04/94
- Nationality: Indian
- Marital Status: Single
Hobbies and Interests
- Gardening
- Cooking
- Pets
Certification
Hubspot Academy
- Email Marketing
- Hubspot Marketing
- Hubspot Reporting
- Contextual Marketing
Timeline
Senior Associate Marketing Automation Specialist
CTG
08.2023 - Current
Associate Marketing Automation Specialist
Eleviant Tech
09.2022 - 08.2023
Associate Marketing Automation Specialist
Eleviant Tech
02.2021 - 09.2022
Executive - Marketing operations
Aspire Systems
06.2018 - 03.2020
Data Analyst - Marketing
Aspire Systems
01.2018 - 06.2018
Lead Generation Executive
Kryptos Technologies, PVT Ltd.
12.2016 - 01.2018
12th - undefined
ST. Marys Girls’ Hr.Sec School
10th - undefined
ST. Marys Girls’ Hr.Sec School
B.E - Electronics & Communication Engineering
Tagore Engineering College
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