Sakamuri Parameshwara Rao
Senior Journalist
Guntur
Summary
Dynamic Media Specialist with a proven track record at Andhra Jyothi News Paper Office, excelling in campaign development and social media management. Enhanced brand visibility through innovative digital strategies and streamlined content processes. Strong organizational skills and a commitment to teamwork drove significant improvements in user engagement and operational efficiency.
Media professional with relevant experience and clear focus on achieving impactful results. Demonstrates strong skills in content creation, digital strategy, and multimedia production. Valued for team collaboration and adaptability in dynamic environments. Known for reliability and effective communication, driving successful media campaigns and projects.
Overview
23
23
years of professional experience
Work History
Media Specialist
Andhra Jyothi News Paper Office
10.2002 - Current
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Encouraged reading, information literacy skills and information resources through book clubs and reading programs.
- Updated students on use of Internet as reference tool to access latest information and differentiate between relevant and irrelevant sites and material.
Digital Media Specialist
Andhra Jyothi News Paper Office
10.2002 - Current
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
- Researched and developed new campaigns across multiple channels.
- Oversaw account activity on search platforms using Google AdWords and Bing ads.
- Managed social media presence, consistently growing follower count and driving meaningful interactions.
- Spearheaded website redesign projects resulting in improved site navigation, aesthetics, load times, overall functionality enhancements that positively impacted user satisfaction levels.
- Streamlined content management processes, optimizing scheduling and distribution across multiple channels.
- Implemented analytics tools to track user behavior, informing adjustments to optimize user experience on websites or applications.
- Provided training resources for internal staff members on best practices related to digital media usage which contributed significantly towards a more unified approach companywide.
- Monitored competitor activities within the industry landscape, adapting strategies accordingly based on changing market dynamics or new opportunities identified from research efforts.
- Developed email marketing campaigns that resulted in higher open rates and click-throughs, ultimately leading to increased sales conversions.
Education
Bachelor of Science -
04.2001 -
Skills
Media plans
Timeline
Media Specialist - Andhra Jyothi News Paper Office
10.2002 - Current
Digital Media Specialist - Andhra Jyothi News Paper Office
10.2002 - Current
Dr. B.R. Abbedkar Open Univercity - Bachelor of Science,
04.2001 -