Summary
Overview
Work History
Education
Skills
SKILL SET
PROFILE SNAPSHOT
Career Highlight
Timeline
Generic
Saket Gupta

Saket Gupta

Raipur

Summary

A leader with expertise in blending creative intellect / insight and sharp planning skills for managing business operations & meeting top / bottom-line objectives with good team management skills

Overview

21
21
years of professional experience
1
1
Language

Work History

Senior Sales Officer

Nutricia International Private Limited (Danone)
02.2023 - Current
  • Aiming to achieve the sales targets
  • Visiting the Outlets/Stores Wholesale within the defined area and verifying that products are available and properly placed, that prices are visible, that advertising materials are in the right place, at the right time and in the correct quantity
  • Taking POB in quantity and assortment necessary for targeted visibility and ensuring stock in the outlets/Store.
  • Exploring and providing direction on the development of business growth opportunities
  • Influencing sales and supporting the client communicating catalogue, placement optimization, promotions and driving the innovative sales approach
  • Building up and maintaining relationship with customer counterparts in the field
  • Communicating all activities to stores to ensure their implementation
  • Engaging clients in Category Management discussions and improvement projects
  • Reporting and communicating store activity evolution
  • Implementing merchandising activities
  • Reporting the performance of trade field activities and the accomplishment of sales conditions, agreements and retail price trends and monitoring performance
  • Setting and monitoring Store Quality, Customer Quality and other KPI targets
  • Handling Chhattisgarh State with team of MRs DSR & ISR.
  • Handling Turnover of 75 L. per month with 1 Super Stockiest and 21 Direct Stockiest
  • Controlling C&FA (Depot) operations, Setting and Strengthening distribution network.
  • Coordinate with Pharma Distributors and Hospitals for better Availability.
  • Responsible for formulation of sales strategies and other related activities for category development, product availability, distribution, POP display, local promotion, Scheme formulation & budgeting, Key A/C handling & co-ordination, etc.
  • Tracking Daily, Weekly & Month wise sales & targets for ensuring to meet the Targets
  • Building Capability and Skills in the team to improve their performance and future opportunities

Sales Officer

Ferrero India
09.2022 - 02.2023
  • Entrusted with the responsibility of achieving sales number & executing parameters assigned by the company for generating business with a sustainable growth in given area
  • Involved in planning & assigning number & parameters target among sales team & trade channels
  • Planning executing & controlling sales & marketing operations thereby achieving increased sales/maximized profit in the assigned territory for the smooth flow of operations
  • Administering activities related to training, directing, controlling & motivating sales team for efficient business operations
  • Supervising business development activities & taking care of the top-line profitability & increasing sales growth of company customers (distributors & trade channel) also managing trade service & complaints
  • Executing sales strategies devised by marketing department and monitoring performance
  • Increased Sales from 15.5 Quintal to 28.5 Quintal through Increasing POS from 1152 to 2364 within the span of 2 Yrs.
  • Successfully launched Moments, Tik Tac 1/- and Kinder Creamy to generate additional delta.
  • 100% DO Incentive earning since last 1 year, resulting to motivated Team and Low Attrition Rate.
  • Successfully Achieved 100% of Top Store assigned target.
  • Successfully launched Sub DB Retailer Master as Pilot Project for East Region.
  • Rewarded as DO trainer for East Region.
  • Raipur Town achieved Highest Numeric Distribution in Tiktac.
  • Raipur Town stands in Top town of East Region in all parameters of Hygiene.

Area Sales Executive

WEIKFIELD Foods Pvt. Ltd
05.2019 - 08.2019
  • Sales Strategy planning for establishing new business
  • Infrastructure planning for the territory
  • Manpower planning as per span and channel specifications
  • Liaising with different functions like Commercial, Logistics, Customer Marketing, HR to ensure smooth functioning

Business Development Executive

NIVEA India Pvt. Ltd
12.2017 - 04.2019
  • Entrusted with the responsibility of achieving sales number & executing parameters assigned by the company for generating business with a sustainable growth in given area
  • Involved in planning & assigning number & parameters target among sales team & trade channels
  • Planning executing & controlling sales & marketing operations thereby achieving increased sales/maximized profit in the assigned territory for the smooth flow of operations
  • Administering activities related to training, directing, controlling & motivating sales team for efficient business operations
  • Supervising business development activities & taking care of the top-line profitability & increasing sales growth of company customers (distributors & trade channel) also managing trade service & complaints
  • Executing sales strategies devised by marketing department and monitoring performance
  • Successfully launched Aloe Body lotion, Men Duo, Senses Body lotion, Lip Crayon Milk Delight Face wash to create additional delta in the territory of around 4-4.5 Lac per month
  • Acknowledged in New Launches with Blue Medal.
  • Won almost all the contest of the Company.
  • Rewarded with Promotion of Business Development Executive in a years’ time.

Area Sales Manager

Cholayil Pvt. Ltd
03.2012 - 11.2017
  • Handling Chhattisgarh State with Team of TSIs.
  • Handling Turnover of 25 L. per month with 2 Super Stockiest and 27 Stockiest
  • Controlling C&FA (Depot) operations, Setting and Strengthening distribution network
  • Supply Chain, Inventory management and 3 months forward sales forecasting for the depot to ensure right mix in adequate quantity
  • Responsible for formulation of sales strategies and other related activities for category development, product availability, distribution, POP display, local promotion, Scheme formulation & budgeting, Key A/C handling & co-ordination, etc.
  • Tracking Daily, Weekly & Month wise sales & targets for ensuring to meet the Targets
  • Building Capability and Skills in the team to improve their performance and future opportunities
  • Successfully launched Classic 50Gm soap Dry skin Soap Sandal soap Turmeric Soap face wash to create additional delta in the territory of around 2.5 Lac per month
  • Bagged certificate of appreciation for highest growth in the branch of 58% on 2016 over 2017 in a continuous performing territory
  • Acknowledged for achieving 1st rank in India for highest Growth in 2016 FH.
  • Played a key role in setting the benchmark of 100% EFOS in 2014 to 2018 and secured 1st rank
  • Exhibited efficiency in getting highest growth in Country with 145% in Q-1 2016-2017-2018.
  • Effectively conducted Mandi Activities in various parts of State for Classic 25gm Soap to beat the competition and got delta of more than 50% in the brand.
  • Conducted Activities in Schools for Hygiene and resulted in the institutional sales of Guest Soap.
  • Accomplished the ambitious company project of Dry Skin Contest in the Zone.

DINSHAWS DAIRY FOODS LTD (M.H.)
03.2011 - 02.2012
  • Took care of the distributor network and their dealing with the depot
  • Entrusted with the responsibility of guiding Retail Stockiest Sales person for the penetration of the product in the retail market
  • Discovered the hidden retailing opportunities in the market
  • Involved in enhancing the focus on the visibility of the product, making distributors in hidden towns of the territory, preparing merchandising claims, planning for wholesale loyalty program, ROI working, local sales promotion and claim settlement
  • Recognized for achieving highest growth in the Branch
  • Exhibited efficiency in becoming highest incentive earner in the Branch for FY 2011 - 2012
  • Played a key role in launching MISHTI DOHI in the Territory

Sales Officer

DHARIWAL IND. LTD
01.2009 - 03.2011
  • Worked in Ready Stock Model to increase the sales of Pan Masala and Tea in Rural and Rurban
  • Guiding and Motivating team for deeper penetration of products in the market
  • Increased Rural Sales by 185%
  • Increased 73% Coverage in Universe of Rural Market of territory through Ready stock calls with the Marketing Team.

Sales Representative

HALDIRAM FOODS PCT LTD
01.2005 - 01.2009

Education

B.A. - undefined

Pt. Ravi Shankar University
Raipur
01.2012

12th - undefined

Dr. KC Baghel HS School
Silyari
01.2005

Skills

MS Office (Word, Excel, PowerPoint)

SKILL SET

  • Sales & Marketing
  • Business Development
  • Channel/Distribution Management
  • Client Relationship Management
  • Training & Development
  • Team Management

PROFILE SNAPSHOT

  • Skilled in building a strong distribution network for achieving greater market reach and penetration
  • Expertise in calculating sales forecasts for newly launched products; defining the financial budget and targets for new sales projects
  • Experienced in training new members of the sales force; monitoring performance of different sales personnel and comparing to the month’s objectives
  • Competent in communicating with clients and merchants for improving and developing business relationships, in-addition to maintaining constant follow-up on their feedback
  • Proficient in leading business planning and performance management of channel partners, including development and execution of joint sales plans, local area marketing, staff coaching, recruitment and hosting constructive meetings
  • Excellence in providing consistent partner management for ensuring partners developed their sales, pre-sales and delivery capabilities in-line with designed strategy
  • An effective communicator with good presentation skills and abilities in establishing beneficial relationships with working partners, trade & target audience

Career Highlight

  • 6th March 2012 to 31st March 2013 Territory Sales Incharge.
  • 1st April 2013 to 31st March 2106 Area Sales Executive.
  • 1st April 2016 to 30th Nov-2017 Area Sales Manager.

Timeline

Senior Sales Officer

Nutricia International Private Limited (Danone)
02.2023 - Current

Sales Officer

Ferrero India
09.2022 - 02.2023

Area Sales Executive

WEIKFIELD Foods Pvt. Ltd
05.2019 - 08.2019

Business Development Executive

NIVEA India Pvt. Ltd
12.2017 - 04.2019

Area Sales Manager

Cholayil Pvt. Ltd
03.2012 - 11.2017

DINSHAWS DAIRY FOODS LTD (M.H.)
03.2011 - 02.2012

Sales Officer

DHARIWAL IND. LTD
01.2009 - 03.2011

Sales Representative

HALDIRAM FOODS PCT LTD
01.2005 - 01.2009

B.A. - undefined

Pt. Ravi Shankar University

12th - undefined

Dr. KC Baghel HS School

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Saket Gupta