Saket Srivastava
Senior Category Manager - Fashion
Bangalore
Summary
A detail-oriented and self-driven professional with 12 years of industry experience with proven expertise in category management, partnerships and alliances, key account management, business development and strategy, program management, and stakeholder management. Skilled and enthusiast in managing highly effective programs and frequently praised for being able to take ownership, deliver results, and work efficiently to accomplish multiple tasks.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Senior Category Manager
Reliance Retail Limited
Bangalore
02.2023 - Current
- Responsible for managing Men Footwear category portfolio including of 3P marketplace & Outright Purchase model.
- Managed diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
- Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
- Oversaw outright buying from leading footwear brands, managing range selection to cost negotiations, while utilizing historical data to optimize product selection and tracking key performance metrics such as Days on Hand (DOH), sell-through rates, and profit and loss (P&L).
- Responsible for key metrics & targets such as Seller & Selection expansion, Inventory, Price Parity, Cluster In-Stock & profit and loss.
- Collaborated with cross-functional teams, including marketing, finance, catalog, logistics, and product, to achieve common goals for the category.
- In charge of developing and implementing weekly business reviews for the Footwear Category.
- Currently driving strategic collaboration with the Marketing team, leveraging data-driven insights encompassing CTR, conversion rates, sales analysis, and NPD to optimize deal input(s).
- Actively contributing to cross-functional event planning for initiatives such as JioUtsav, EOSS, RD sale, and ID sale.
- Effectively executed API integration initiative to transition sellers reliant on APIs onto third party Order Management System.
- Mentored junior team members in category management best practices, contributing to a high-performing and collaborative work environment.
Manager- Alliance and Partnership
DaMENSCH (Damensch Apparel Pvt. Ltd.)
Bangalore
10.2021 - 01.2023
- Identify and source partnership opportunities with Wallets, Credit Cards, Banks to deliver growth in revenue.
- Identify synergistic opportunities to grow partner accounts to initiate co-branded campaigns with like-minded/D2C brands relevant for prospective consumers.
- Managing enthusiastic team of four Business Development Managers & Executives.
- Experimenting, identifying new content integration opportunities, and ensuring brand consistency through all marketing channels.
- Negotiate and finalize corporate /bulk deals in accordance with company's contract guidelines and policies.
- Forecast, measuring and reporting results of various partnerships performance to Business Head and leadership.
- Started, built and lead new business revenue stream through business alliances and tie-ups
- Successfully collaborated and driven co-branded campaigns with Brands like Titan, boAt, EaseMyTrip, Ather, MIVI, The Man Company, etc.
- Created a systematic & process driven approach to partner outreach and relationship management for all giveaways, rewards, consumer gratification.
- Achieved OPS of 5.5M through coupons and cross promotions in Oct'22 month.
- Improved revenue by 14% to 8.5M per month.
- Introduced B2B channel revenue system in Q3 (Aug '22) which is generating revenue of 4M/month from corporate and bulk orders.
Senior Strategic Account Manager
Amazon India (Amazon Seller Services Pvt. Ltd.)
Bangalore
02.2017 - 09.2021
- Responsible for managing and growing business of marketplace portfolio of brands and sellers for multiple categories such as Phones, Phone Accessories, Electronics and PC Accessories.
- Build and execute on strategic plans that delivers on key business opportunities and relevant KPIs to brands/sellers to achieve business plan targets whilst maximizing profits at the desired margin.
- Forecast and tracking of key account metrics such as sales performance, price parity, conversion, traffic and average transaction value.
- Worked closely with Marketplace trust, category and tech teams to ensure smooth business functions of stakeholders.
- Driving and designing co-marketing initiatives, new launches and sponsored advertisements budget with marketplace wireless brands.
- Demand and consumer behavior, MIS Analysis, Business Forecasting & Competition Study to influence seller-business expansion and decisions.
- Ensuring timely flashes, progress and updates from projects handled.
- Meet assigned sales and revenue quotas by acquiring new customer business, renewing and growing existing relationships.
- Successfully launched and scaled 100+ sellers to Crorepati Seller Club.
- POC for planning and tracking multiple ART events and Amazon War Room Crew during major festive events (PD'21, V-Day Sale'20, Aug Sale'20, Summer Sale'19).
- Scaled up BT devices sub-cat and Wireless accessories category selection by 35% YoY.
- Top performer award during FY'19-20 for achieving highest Price Competitiveness.
- Managed Transactional Risk Management and COVID war room centrally for entire category from 2019 – 2021.
- Managed Mass Seller Outreach (MSO) program for CEPCWL PL with focus on all P0 metrics through webinars and emails.
- Achieved OPS during Prime Day'21 (INR 731 MM (+155% Vs Diwali Sale'20, through 700+ Sellers).
- Managed 700+ sellers and achieved OPS during Prime Day'21 (INR 731 MM, +155% Vs GIF'20).
- Responsible for launch and designing inputs of VAS (attach program) for wireless accessories category.
Associate Manager- Alliances & Demand
Runnr
Bangalore
07.2015 - 01.2017
- Company Overview: Roadrunnr
- Being part of central team, responsible for launch, training and sales of new categories in different cities
- Account management for key accounts like Himalaya, More Store, Titan, Arvind Internet Ltd, etc
- Based on Runnr's core business proposition, research and then identifying of business synergies with potential partners
- Monitoring and reporting of category performance to Business Head
- Working closely with Tech and Operations Team to ensure successful smooth delivery of services to customers and partners
- Introduced 7+ categories like Optics, Apparels, Electronics, and Pharmacy etc
- Successfully launched B2B Distribution Channel resulting in incremental revenue of 15L per month
- Top Performing Business Development Manager (Pan India), from Dec 2015 – April 2016
Sr. Specialist – Return Management
Flipkart Internet Pvt. Ltd.
Bangalore
08.2012 - 06.2015
- To maintain relationship between organization and channel partners and customers
- Market Research
- To manage customer returns and provide resolution
- Monitoring return approval/denial rate and SLA promised
- Process training and assistance to new joiners
- Team supervision
- Appreciated and recognized for maximum YOY growth (FY 13-14) across all categories.
- Part of planning new mobile launches for brands MI, MOTO, Lenovo, Honor & Nokia.
- Part of core planning team of new innovative campaign Troubleshoot manager and RCA tool for implementation in wireless category.
- SME responsible for training of new employees to use decision tree tool and smart assist CRM.
Education
Bachelor of Technology - Computer Science
KNS Institute of Technology
Bengaluru, India 08.2008 - 06.2012
Skills
Business development & strategy
Networking
Analytical Skills
Customer Relations
D2C
B2B
Team Work
Sales
Planning
Alliances and Brand Partnerships
Account management
Business development & strategy
Timeline
Senior Category Manager
Reliance Retail Limited
02.2023 - Current
Manager- Alliance and Partnership
DaMENSCH (Damensch Apparel Pvt. Ltd.)
10.2021 - 01.2023
Senior Strategic Account Manager
Amazon India (Amazon Seller Services Pvt. Ltd.)
02.2017 - 09.2021
Associate Manager- Alliances & Demand
Runnr
07.2015 - 01.2017
Sr. Specialist – Return Management
Flipkart Internet Pvt. Ltd.
08.2012 - 06.2015
Bachelor of Technology - Computer Science
KNS Institute of Technology
08.2008 - 06.2012
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