SAKET KUMAR DWIVEDY
Strategic Sales Leader
Patna,BR
Summary
A strong visionary Sales Leader with verifiable year-after-year success in achieving revenue, profit, and business growth objectives within start-up, turnaround, and rapid-change environments, expanding the revenue base in the market and driving substantial business growth, Eager to contribute this expertise to develop and lead high-performing sales teams.
Overview
18
18
years of professional experience
Work History
Branch Manager
Orient Electric Ltd.
Patna
06.2023 - Current
- Company Overview: C K Birla group Company
- Region Business target achievement for fans- Sales, Collection & Forecasting, budget management
- Lead and manage Regional sales team of ASMs, TSMs, SAs, Branch Operation Executives, MIS, Commercial Executives, service team etc
- Develop and implement strategic sales plan, Analyze market trends and adjust strategies accordingly
- Channel Network Expansion, Correction Strategy - Channel mapping and drive revenue growth
- Build and maintain strong customer relationships
- Effective execution of BTL, Displays and Branding activities
- Collaborating with other departments like logistics, marketing, finance, production and service team for profitable strategic execution
- Numeric distribution, New product development, market penetration, Focus product placement, key outlets performance monitoring
- Identify hiring need, Training, retaining, grooming and enhancing the productivity of sales team members.
- C K Birla group Company
Area Sales Manager - Eastern U.P
Crompton Greaves Consumer Electricals Limited
Lucknow
- Handled and driven Fans business revenue growth in Eastern U.P.
- Plan and achieve annual budget target product wise, category wise and collection, ROD plan deployed for the branch
- Ensure sales phasing for the month 7th(10%), 14th (25%),21st (40%),ME(100%)
- Drive new/focus product in the branch and Improve premium contribution of the total sales
- GTM for each territory covering Trade Partners and Plan to maximize reach (ND,WD) in all town categories
- Network expansion, correction & Channel management strategies for each product, town category
- Drive Process Improvement initiatives & effective implementation in branch BTL, Tally Patch, Easy DMS, Field Assist, Dealer Portal, Channel finance etc.
- Lead front line sales team towards a common goal of the organization.
Area Head - Central U.P
Havells India Ltd.
Lucknow
- Handled 9 cr Fan business in Central & Eastern U.P
- Achieved Targeted Sales through primary & secondary sales in Central U.P and Ensured range visibility and sellout through prospective Dealer & Retailers
- Maintained MIS, Tracked and analyzed area wise & product category wise sales data
- Sales Planning & forecasting and implemented Marketing & Sales Activities across the all fans category
- Competition analysis, benchmarking, new products & trade scheme launch
- Dealer Network Development & Galaxy Expansion in given geographical area
- Handle a team of ISP and FOS
State Head
Arise India Ltd.
Lucknow
- Handled a team of ASM & TSM on in East Uttar Prades and Achieved monthly, quarterly & annually target through new franchisee and dealer network establishment across all category of Pumps, Consumer electronics, Small Appliances, Fans etc.
- Responsible for expanding business through Franchisee, Distributors & Dealer Network Channel, Sales Planning & forecasting and implement Marketing & Sales Activities
- Identified new Arise One Franchisee & Shop-in-Shop business & expanded it in East Uttar Pradesh
- Maintained, Tracked and analyzed territory wise sales data for all type of channel partners.
- Corresponded with logistics, finance, marketing and after sales service team for proper service to customer
Business Operations Manager
Videocon Industries Ltd.
Varanasi & Lucknow
- Handled the Retail distribution of Videocon group brands (Videocon, Sansui, Kelvinator, Electrolux etc) and multi-brand retail chain of Digiworld.
- Ensured the profitability of channel partner while planning & executing BTL activities for generating footfall & tracking ROI. Identifying new franchisee & potential investor, convincing them with ROI model
- Recruiting, Organizing DIGIworld Staff (Store In charge & ISDs) training on regular basis to educate, improve their skills
- Analyzed business plan vs actual plan brand wise, product wise & model mix wise and maintained stock availability
- Managed brand communication at DIGIworld, maintained merchandise display & up keep of Store. Develop and executes effective Retail marketing plans as per local market.
- Prepared sales target & promotional budgets for each DIGIworld and executed
Junior Sales Officer
Panasonic India Pvt. Ltd.
Varanasi
- Visiting all major Dealers/Retailers to collect the sales enquiries of Air conditioners and follow-up for the pending quotations to get the Purchase Order and to ensure that order requirements are promptly supplied and the Dealers are fully satisfied
- Made relationships and building rapport with Distributor, Dealers, Sub Dealers, Key architects, Individual & Institutional customers.
- Appointed and developed New Dealers in Eastern-U.P. and supporting a team of 8 In-Shop Demonstrators
- Analyzed market feedback about products, customers desires & competitors activities prevailing in the market
- Control the distribution width and depth of the defined territory and maximize sales through effective execution
- Giving product application information, unit prices, shipping date anticipated delays & information needed by the Dealers
Education
PGDM - Marketing Management
Doctor Of Business Administration -
- Continuing education in Business Administration
Skills
- Sales Strategy development and execution
- Team leadership and management
- Market analysis and trend identification
- Budget management and cost reduction
- Sales forecasting and reporting
- Networking and partnership development
- Channel Sales and Distribution
- New product development and promotion
- Customer relationships management
- Go-to-market strategy
- Management Information system (MIS)
Worked In Industry
- Fans
- Small domestic appliances
- Large domestic appliances
- Consumer Electrical Goods
- Consumer electronics
- Pumps
Awards
- Challenge of excellence - Beyond the Limits, Lucknow Management Association, 2006-01-01
- 12th Youth Festival 2006 Debates, Lucknow Mahotsav, 2006-01-01
- Bal Vigyan Congress Certificate, Bal Vigyan Congress, DM & DEO office, 2006-01-01
- Bal Vigyan Pradarshani, Jawaharlal Nehru Pradarshani, DM & DEO office, 2006-01-01
- N.S.S. Certificate, National Service Scheme, Ministry of HRD, Govt. of India, 2006-01-01
- Scout Certificate, Bihar State Bharat Scout & Guide, 2006-01-01
Certification
- Leadership Skills - IIM Ahmedabad
- Certified Business Management Expert
- Premiership in Business Management
- Advance Diploma in Computer Application
- Product Management, Business Excellence, Project Management, Education Sales Certificate
- Six Sigma white belt in Sales
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