SAKET KUMAR DWIVEDY

Product Strategy & Development:

Identify and predict opportunities in the rural market, develop customized products for this segment, and launch new product lines to expand the portfolio and increase sales.

Market & Sales:

Analyze market trends and requirements in rural areas, understand customer needs, and develop strategies to enhance business volumes.

Distribution Management:

Manage and strengthen the rural distribution network to ensure effective product delivery and increase market penetration in smaller towns and rural areas.

Marketing & Promotion:

Plan and execute area-based marketing activities, including below-the-line (BTL) activities like tradeshows and exhibitions, to promote products and build brand awareness.

Team & Performance:

Facilitate goal-level creation and work with managers to ensure goals are cascaded down.

• Company Overview: C K Birla group Company
• Region Business target achievement for fans- Sales, Collection & Forecasting, budget management
• Lead and manage Regional sales team of ASMs, TSMs, SAs, Branch Operation Executives, MIS, Commercial Executives, service team etc
• Develop and implement strategic sales plan, Analyze market trends and adjust strategies accordingly
• Channel Network Expansion, Correction Strategy - Channel mapping and drive revenue growth
• Build and maintain strong customer relationships
• Effective execution of BTL, Displays and Branding activities
• Collaborating with other departments like logistics, marketing, finance, production and service team for profitable strategic execution
• Numeric distribution, New product development, market penetration, Focus product placement, key outlets performance monitoring
• Identify hiring need, Training, retaining, grooming and enhancing the productivity of sales team members.
• C K Birla group Company

• Handled and driven Fans business revenue growth in Eastern U.P.
• Plan and achieve annual budget target product wise, category wise and collection, ROD plan deployed for the branch
• Ensure sales phasing for the month 7th(10%), 14th (25%),21st (40%),ME(100%)
• Drive new/focus product in the branch and Improve premium contribution of the total sales
• GTM for each territory covering Trade Partners and Plan to maximize reach (ND,WD) in all town categories
• Network expansion, correction & Channel management strategies for each product, town category
• Drive Process Improvement initiatives & effective implementation in branch BTL, Tally Patch, Easy DMS, Field Assist, Dealer Portal, Channel finance etc.
• Lead front line sales team towards a common goal of the organization.

• Handled 9 cr Fan business in Central & Eastern U.P
• Achieved Targeted Sales through primary & secondary sales in Central U.P and Ensured range visibility and sellout through prospective Dealer & Retailers
• Maintained MIS, Tracked and analyzed area wise & product category wise sales data
• Sales Planning & forecasting and implemented Marketing & Sales Activities across the all fans category
• Competition analysis, benchmarking, new products & trade scheme launch
• Dealer Network Development & Galaxy Expansion in given geographical area
• Handle a team of ISP and FOS

• Handled a team of ASM & TSM on in East Uttar Prades and Achieved monthly, quarterly & annually target through new franchisee and dealer network establishment across all category of Pumps, Consumer electronics, Small Appliances, Fans etc.
• Responsible for expanding business through Franchisee, Distributors & Dealer Network Channel, Sales Planning & forecasting and implement Marketing & Sales Activities
• Identified new Arise One Franchisee & Shop-in-Shop business & expanded it in East Uttar Pradesh
• Maintained, Tracked and analyzed territory wise sales data for all type of channel partners.
• Corresponded with logistics, finance, marketing and after sales service team for proper service to customer

• Handled the Retail distribution of Videocon group brands (Videocon, Sansui, Kelvinator, Electrolux etc) and multi-brand retail chain of Digiworld.
• Ensured the profitability of channel partner while planning & executing BTL activities for generating footfall & tracking ROI. Identifying new franchisee & potential investor, convincing them with ROI model
• Recruiting, Organizing DIGIworld Staff (Store In charge & ISDs) training on regular basis to educate, improve their skills
• Analyzed business plan vs actual plan brand wise, product wise & model mix wise and maintained stock availability
• Managed brand communication at DIGIworld, maintained merchandise display & up keep of Store. Develop and executes effective Retail marketing plans as per local market.
• Prepared sales target & promotional budgets for each DIGIworld and executed

• Visiting all major Dealers/Retailers to collect the sales enquiries of Air conditioners and follow-up for the pending quotations to get the Purchase Order and to ensure that order requirements are promptly supplied and the Dealers are fully satisfied
• Made relationships and building rapport with Distributor, Dealers, Sub Dealers, Key architects, Individual & Institutional customers.
• Appointed and developed New Dealers in Eastern-U.P. and supporting a team of 8 In-Shop Demonstrators
• Analyzed market feedback about products, customers desires & competitors activities prevailing in the market
• Control the distribution width and depth of the defined territory and maximize sales through effective execution
• Giving product application information, unit prices, shipping date anticipated delays & information needed by the Dealers