Data Analyst Intern :
Junglee Games India Pvt. Ltd.
Gurgaon
01.2025 - Current
Performance Optimization
- Designed and executed A/B tests on welcome bonuses, loss-back offers, and marketing campaigns to refine user acquisition and retention strategies
- Extracted AAIDs for Facebook and Google remarketing campaigns, leading to 22% user retention and 17% NGR
Data Automation and Reporting
- Developed and automated essential reports on Metabase, replacing manual data extraction and processing
- Implemented cron jobs for automated execution of critical reports, target vs. actual tracking, UAC performance, and source analysis
User Behavior and Fraud Detection
- Conducted in-depth user behavior analysis at various levels (state-wise, source-wise)
- Created user funnel to detect fraudulent media-buying partners by identifying anomalies in conversion rates using clickstream data
Strategic Marketing Initiatives
- Proposed quiz-based onboarding system
- Developed mission roadmap-based gaming system
- Implemented tournament ticket reward mechanism for Refer-A-Friend program
Budget Optimization
- Built automated email trigger system to alert directors about marketing spend exceeding predefined thresholds
Skills: A/B Testing, Performance Marketing, Data Automation, User Journey Analysis, Metabase, Excel, Remarketing Strategies
