Summary
Overview
Work History
Education
Skills
Accomplishments
Awards
Timeline
Generic

Saksham Kochhar

Kanpur

Summary

Dynamic and results-driven professional with 10 years of experience in the FMCG sector, specializing in channel sales within the foods and nutrition industry across Uttar Pradesh, Punjab, Haryana, Goa, and Delhi/NCR. Holding a PGDM in Marketing and Finance, and a B.Com in Marketing Management, I possess a robust skill set in FMCG sales, direct sales and marketing, and channel sales and development. My expertise includes formulating and executing effective sales strategies, cost control, and budget management. I excel in territory expansion, multi-channel distribution, and key account development, with a focus on ROI maximization and investment presentation. Adept at vendor management and modern trade, I have a proven track record in new business development, digital sales, and corporate sales. Proficient in distributor and retail management, I am skilled at promoting new products, meeting sales targets, and negotiating deals. My commitment to in-depth product knowledge and encouraging customer purchases has consistently driven revenue growth and exceeded sales targets.

Overview

11
11
years of professional experience

Work History

Channel Sales Manager

PhonePe Private Limited
Varanasi
11.2024 - Current
  • Cultivated relationships with key customers to drive business opportunities.
  • Facilitated regular meetings with channel partners to ensure efficient operations.
  • Assessed performance metrics of existing partners and identified improvement areas.
  • Coached and developed team members to meet monthly objectives.

Area Sales Manager

Globalbees Brand Private Limited
New Delhi
07.2023 - 02.2024
  • Built, directed, and motivated a high-performing sales team to surpass targets.
  • Achieved business growth through the implementation of market expansion strategies tailored to various customer requirements.
  • Developed and maintained strategic partnerships with key stakeholders in major accounts, leading to improved sales performance in the designated territory.
  • Met or exceeded assigned quotas through continuous monitoring of progress, and adapting strategies.
  • Served as a mentor, guiding employees in the implementation of successful selling strategies, and facilitating cross-sales.
  • Organized and implemented promotional activities to drive increased business and sales earnings.
  • Oversaw the performance of the sales team, offering guidance and training opportunities to optimize target attainment.

Sales Manager

Venky's India Limited
New Delhi
10.2021 - 06.2023
  • Coached employees on effective selling techniques, and promoted cross-selling to boost revenue.
  • Directed and coordinated activities in the Delhi-NCR territory, maximizing productivity within a team of eight sales officers.
  • Executed sales management duties for various channels, including Modern Trade, Retail, E-commerce, and HoReCa.
  • Developed reward-driven sales challenges to uplift team spirit.
  • Conducted frequent client visits, and implemented loyalty discounts to enhance customer retention.
  • Developed effective sales strategies aimed at boosting revenue, fostering customer loyalty, and increasing brand visibility.

Business Development Executive

McCain Foods
Goa, New Delhi
05.2019 - 09.2021
  • Successfully managed the coordination of retail sales and distribution activities across West and Central Delhi, leveraging previous expertise in overseeing similar responsibilities in Goa for both the retail and modern trade sectors.
  • Effectively supervised the distributor network throughout the assigned region's various locations.
  • Implemented strategies to guarantee the availability, visibility, and freshness of McCain product categories at both the market and outlet levels.
  • Managed various tasks, including monthly estimates, requirement generation, remittance planning, stock control, and supply chain management for the distribution network.
  • Actively sought out new business prospects in both existing and untapped markets, resulting in increased revenue.
  • Implemented strategies based on data-driven insights to increase profitability and enhance customer satisfaction.
  • Reduced redistribution costs by minimizing damaged and defective stock in relation to turnover.
  • Implemented strategic marketing initiatives that effectively showcased the value proposition of institutional and key accounts, resulting in increased sales growth.
  • Significantly involved in budget setting, control, and tracking return on investment.
  • Initiated new selling arrangements, managed distributor appointments, and implemented a vigilant monitoring and reporting system to evaluate strategy effectiveness for senior managers.

Sales Officer

Bajaj Consumer Care Limited
Gurugram
09.2017 - 04.2019
  • Maintained territorial responsibility over channel sales in Gurugram, Rewari, and Narnaul.
  • I took responsibility for closely monitoring sales performance, including SKUs, and implemented necessary strategies.
  • Maintained consistent business growth, reaching an average of 60 lakhs (INR) per month in the assigned region.
  • Executed strategic launch plans for numerous products while expanding existing lines, resulting in increased market exposure and overall business triumph.

Area Sales Executive

ITC Limited
Lucknow
07.2014 - 08.2017
  • Effectively supervised the distributor and super-stockist network to drive retail sales in Jhansi (UP) and nearby regions.
  • Directed the oversight of primary and secondary sales for the Foods Division in the retail sector, with a focus on achieving an average monthly business of 2.5 Cr (INR).
  • Played a crucial role in multiple New Product Developments (NPDs), including Mom's Magic Biscuit and B Natural juice.
  • Increased market penetration and expanded product reach to a broader audience.
  • Ensured constant availability, visibility, and freshness of products in the market to drive brand success and growth in the designated region.

Education

MBA - Marketing

GHS-IMR
Kanpur

B Com - Marketing

CSJMU
Kanpur

Intermediate - Commerce

Guru Nanak Modern School
Kanpur

High School -

Guru Nanak Modern School
Kanpur

Skills

  • Coaching and mentoring
  • Business development and planning
  • Solution selling
  • Relationship building
  • Sales team supervision
  • Territory Management
  • New Business Development
  • B2B sales
  • Territory sales management
  • Excellent communication skills
  • Sales territory growth
  • Resolution-oriented

Accomplishments

  • Delivered 50% Growth in Delhi for the Financial Year 2023-2024
  • Delivered 16% Growth in Delhi in H1 for the Financial Year 2020-2021
  • Delivered 17% Growth in Goa for the Financial Year 2019-2020

Awards

  • Winner of the Core Competency of Drive Result for H1 in F'21
  • Winner of Core Competency of Courage in H1 of F'20 for Entire West Zone
  • Highest secondary achiever in North Zone 1 for the month of January 2019
  • Highest Line Sold Achiever in Haryana from July 2018 to December 2018.,
  • North Zone 1 winner of the Chokke pe Chokka contest for the month of May 2018
  • Held 2nd position in North Zone for Chokke pe Chokka contest in June 2018
  • Branch winner of NPL series of two months (June and August 2015)
  • 2nd highest at branch level in ITC's quarterly performance score named 'Lakshya 2015,' leading Lucknow branch as a fifth member of the team in Stars Wars Quiz 2014
  • Leading the Lucknow branch as a fifth member of the team in the Star Wars quiz 2014

Timeline

Channel Sales Manager

PhonePe Private Limited
11.2024 - Current

Area Sales Manager

Globalbees Brand Private Limited
07.2023 - 02.2024

Sales Manager

Venky's India Limited
10.2021 - 06.2023

Business Development Executive

McCain Foods
05.2019 - 09.2021

Sales Officer

Bajaj Consumer Care Limited
09.2017 - 04.2019

Area Sales Executive

ITC Limited
07.2014 - 08.2017

MBA - Marketing

GHS-IMR

B Com - Marketing

CSJMU

Intermediate - Commerce

Guru Nanak Modern School

High School -

Guru Nanak Modern School

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Saksham Kochhar