Saksham Kumar

• Managed end-to-end virtual events including platform setup (ON24, Cvent, Aventri), presenter coordination, audience engagement instructions, and promotional execution, ensuring flawless live sessions.
• Streamlined event registration processes, enhancing operational efficiency and significantly improving resource allocation through optimized workflows.
• Executed strategic email campaigns, including targeted pre-event invitations, timely reminders, and post-event follow-ups, driving higher attendee engagement and retention.
• Collaborated cross-functionally with marketing and internal teams, aligning event strategies with broader business objectives, and actively contributed to onboarding digital marketing technology platforms alongside external vendors.
• Analyzed event performance data and produced comprehensive reports, identifying key benchmarks and actionable insights, recognized with a prestigious year-end award for exceptional contributions.
• Oversaw end-to-end financial operations, managing vendor relationships and procurement activities in Coupa, coordinating effectively with finance teams to ensure timely payments, and maintaining 100% compliance with financial policies.

Spearheaded targeted product and service awareness campaigns, significantly increasing brand recognition and customer engagement by approximately 20%.

Planned and executed events and marketing programs to increase qualified leads.

Developed and nurtured strong client relationships through strategic communication, improving customer satisfaction scores and loyalty metrics.

Launched tactical promotional offers, contributing to an estimated 15% increase in sales revenue.