Saksham Tuteja
Delhi
Summary
Dynamic Programmatic Advertising Specialist with expertise in Google Ad Manager (GAM), DV360, Criteo, and AI-driven campaign optimization. Proven ability to set up campaigns, manage bids, segment audiences, conduct quality assurance, and analyze performance metrics to achieve measurable ROI. Skilled in collaborating with cross-functional teams and clients to deliver actionable insights that drive data-informed scaling and multi-channel execution of campaigns. Committed to leveraging programmatic strategies to enhance overall marketing effectiveness and client satisfaction.
Overview
5
5
years of professional experience
3
3
Certification
Work History
Campaign Manager
IOpex Technologies
10.2024 - Current
- Manage programmatic campaigns for a major mobility client across Criteo, DV360, and Google Ad Manager, ensuring effective targeting, pacing, and ad delivery.
- Lead end-to-end campaign execution, including ad creative implementation, tracking setup, and inventory management.
- Monitor campaigns post-QA approval, identifying performance trends and areas for optimization.
- Coordinate POD calls with Project Managers (PMs) and Client Partners (CPs) to review campaign performance and implement recommended optimizations.
- Provide data-driven insights and performance reports, supporting informed decision-making and campaign scaling.
- Assist with ticket creation for campaign requests and optimizations.
- Support opportunities for upselling and campaign expansion, learning client engagement and sales processes under guidance.
PPC Executive
King Digital Pvt. Ltd
07.2023 - 10.2024
- Planned and executed Google Ads (Search, Display, Video), Meta Ads, and programmatic campaigns, driving measurable results.
- Leveraged AI tools for keyword research, ad copy generation, audience segmentation, and performance analysis, improving campaign efficiency.
- Conducted A/B testing, bid optimization, and data-driven performance analysis to maximize ROI and engagement.
- Achieved double-digit improvements in CTR and conversions and significant growth in client ROI through strategic optimizations.
- Collaborated with the PPC team to ensure campaigns aligned with client objectives and broader marketing strategies.
SEO Team Lead
KPL Tech Solution
08.2022 - 08.2023
- Managed up to 12 team members, handling a peak load of 80+ SEO projects for international clients.
- Conducted website audits, competitor analysis, keyword research, and implemented on-page and off-page SEO strategies, leveraging SEMrush, Ahrefs, and AI-powered SEO tools for data-driven insights.
- Improved organic traffic and website visibility by 50%.
- Gained initial hands-on experience with Google My Business (GMB) and Google Ads under manager supervision, contributing to local SEO and basic ad campaigns.
- Mentored interns and team members, enhancing overall productivity and workflow efficiency.
- Applied AI-assisted content optimization and SEO automation techniques to streamline processes and improve outcomes.
Digital Marketing Associate
King Digital Pvt. Ltd
06.2020 - 07.2022
- Managed SEO and social media strategies for in-house projects and client accounts.
- Built analytics dashboards using Google Analytics and Search Console to monitor performance and provide insights.
- Led off-page SEO campaigns, improving website visibility and search rankings.
- Created visual content using Canva to enhance user engagement.
- Handled client reporting and communications, ensuring timely updates and measurable results.
- Collaborated on website development and optimization to support SEO performance.
- Stayed updated on industry trends and adjusted SEO strategies accordingly.
Digital Marketing Intern
News 24
09.2019 - 12.2019
- Managed and optimized 8 YouTube channels, implementing YouTube SEO strategies and producing weekly performance reports.
- Assisted in social media marketing campaigns, contributing to audience engagement and content strategy.
- Streamlined marketing automation processes, improving overall efficiency of digital marketing efforts.
- Developed multiple websites using WordPress, gaining hands-on experience in website development and SEO fundamentals.
- Proactively learned from managers, expanding skills in digital marketing and campaign management.
Education
MBA - Digital Marketing
01.2023
BBA -
01-2021
High School Diploma -
05-2017
- Recipient of Computer Master, 2017
Skills
- Programmatic Platforms: Criteo, DV360, GAM, Google Ads
- AI Tools: AI-assisted campaign optimization and automation
- Campaign Strategy & Management: Bid management, audience segmentation, conversion optimization, campaign QA & troubleshooting
- Analytics & Reporting: Google Analytics, Tag Manager, Data Studio, performance tracking
- Conversion Rate Optimization (CRO)
- Team Leadership & Client Communication
- SEO & Digital Marketing Fundamentals (supporting knowledge)
- Continuous Learning & Industry Trend Awareness
Certification
- Complete Programmatic Advertising Course With Tool - 2025 (Udemy, 2025)
- Programmatic Advertising/DV360 Master Course (Udemy, 2025)
- Upper-Intermediate Spoken English (British Council, 2023)
- Intermediate Spoken English (British Council, 2022)
- Advanced Digital Marketing Course (Delhi Institute of Digital Marketing, 2019)
- Ethical Hacking (Talentedge, 2017)
Languages
English
Upper intermediate (B2)
Hindi
Bilingual or Proficient (C2)
Timeline
Campaign Manager - IOpex Technologies
10.2024 - Current
PPC Executive - King Digital Pvt. Ltd
07.2023 - 10.2024
SEO Team Lead - KPL Tech Solution
08.2022 - 08.2023
Digital Marketing Associate - King Digital Pvt. Ltd
06.2020 - 07.2022
Digital Marketing Intern - News 24
09.2019 - 12.2019
Narsee Monjee Institute of Management Studies - MBA, Digital Marketing
Swami Vivekanand Subharti University - BBA,
Lovely Public Sr. Sec School - High School Diploma,
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