Sakshi Arora

• Handling Entire Marketing for International Business specially for RAMPUR INDIAN SINGLE MALT WHISKY and JAISALMER GIN.
• Plan and implement Marketing strategies for over 30 countries, specially USA, UK , UAE and African Countries.
• Anchored marketing communication - agency management (creative, social media & digital, PR); media planning (traditional & digital); conducted tracks / social listening to measure brand health
• Successfully build and launched new products Globally, handling Packaging, Pricing, Placement and Promotion
• Participating and managing International Events such as Prowein (Germany), Whisky Show (London), Whisky Live (Paris), Junipalooza (London)
• Delivered top-line growth & achieved profit targets 3 years in a row for the brand through new product development and launch, innovation, and market specific initiatives.
• Anchored e-commerce marketing activities on various marketplace platforms across UK and USA. Developed A+ content, leveraged social media and platform marketing to develop new channels.

Assigned Brands: OXY (Cosmetics), Acnes (Cosmetics), Deep Heat (OTC), Rohto Eye Drops (OTC), LipIce (Cosmetics)

• Formulation, implementation of Brand Plan & actionable areas for the financial year thereby ensuring working in accordance to same & delivering on the key critical job areas on timely basis.
• Managing all aspects of Digital, Infleuncers and E-commerce business for above mentioned brands.
• Listing, managing and marketing products on E-commerce portals like Amazon, Flipkart, Nykaa, Purplle, Bigbasket and Healthkart.
• Involved in New Product Launch – Packaging, Pricing, Research and marketing, have successfully delivered 360-degree campaign, working on all mediums ATL, BTL and Digital.
• Worked on Brand Alliances and trade promotional activities

Handling marketing operations for the company in Child Care, Personal Grooming and Solar Segment

Brands Handled: OWN - Tiffy & Toffee, MITVA, Kleen Brite

Distribution Brands - Nuby (USA), Pigeon (Japan), Nippo, Glide

• Spearheading functions entailing pricing, trade promotional strategies, consumer’s insight / needs-gap research, brand topline growth, bottom line growth, launching of new product, execution of GTM plan, creation of ATL - TVC, print & PR campaign and Digital
• Executing several end-to-end national/selective activation plans related to consumer, trade, other and BTL policy for promotion of product in VFM market.
• Launched Tiffy&Toffee successfully on Social and managing ecommerce. Managing Amazon Marketing Service for product listing and promotion

• Responsible for planning and execution of Digital campaigns for all brands of DS Group (Rajnigandha, Rajnigandha Silver Pearls, Pass Pass, Chingles, Pulse, DS Spiceco (Catch Spices) and Dairy business (Ksheer).
• Month on month campaign management, Media plan development, Social media management, Online Reputation Management and Integrating digital with ATL and BTL activities for all brands.
• Confectionery: “Pulse Candy” brand Digital launch, #PulseKaTwist campaign with Influencers
• Food Category: “Catch brand” First digital campaign of Catch Hing, First Food Blogger Association campaign
• Mouth Freshner: “Silver Pearls” #Pearls of India campaign, Celebrity (Priyanka Chopra) TVC amplification

Clients Handled

· Lighting: Philips India: Launch of Philips LED Lights, Philips #BladyShave campaign

· E Commerce: Myntra On Ground, Virtual Reality Activation linked to social platforms (Won Goa Abbys, Best use of Social)

· Mobile: Lava Mobiles: Launch of first Motion sensing website in India (Won Goa Abbys, for Best activation)

Clients Handled

· Automobile: Maruti Suzuki Astar launch and Hero Motocorp corporate website development

· FMCG : McCain Foods Social Strategy and website

Publishing and sending Press Releases to various media tie ups, getting visibility to brands on over 50 top websites, doing Media Alliance and Increasing Sales