Sakshi Arora
Summary
Accomplished management professional with 17 years of extensive experience in Advertising and Marketing. Worked both in agencies and large corporations, contributed to various aspects such as Brand Building, New Product Development, Advertising, POSM Creation, Event Management, Travel Retail Management, On-Trade Activation, and Digital and E-commerce initiatives. Expertise spans across diverse markets, encompassing both domestic and international landscapes, have gained valuable experience in multiple categories, including FMCG, Alcoholic Beverages, Baby Care, and OTC.
Overview
14
14
years of professional experience
Work History
Sr. Manager Marketing - International Business
Radico Khaitan Limited
New Delhi
06.2019 - Current
- Handling Entire Marketing for International Business specially for RAMPUR INDIAN SINGLE MALT WHISKY and JAISALMER INDIAN CRAFT GIN
- Plan and implement marketing activities for over 30 countries primarily USA, UK, Europe, Russia and Africa
- Forecasting, Budgeting and developing new business plans
- NPD: Ideate, Validate and execute new product launch through market research and consumer insights, competition mapping and market intelligence
- Business Blueprint for New Introduction (sourcing, sustainability, business visibility, TM)
- Launched Product variants to help capture a leadership position in the market
- Delivering on annual business objective on market share, sales and volume
- Developed country specific brands as per country requirement
- Conceptualizing and implementing brand promotional activities across all touch points
- Developing off line and on line strategies
- Leveraging digital media to strengthen brand presence
- Manage international events end to end from Participation till execution like Prowein Germany, Whisky Live Paris, Whisky Show London and many more
- Anchored e-commerce activities on various market places and developed A+ contents and various promotional creatives to drive sales
- Work closely with Brand Ambassadors, PR Teams in various counties for training and strategizing
- Work on Global Travel Retail (GTR) promotions in Delhi, Dubai, Hyderabad, Qutar and many more duty free across the globe
Deputy Manager Marketing
Rohto Pharma (India) Private Limited
Gurgaon
11.2017 - 06.2019
- · Assigned Brands: OXY (Cosmetics), Acnes (Cosmetics), Deep Heat (OTC), Rohto Eye Drops (OTC), LipIce (Cosmetics)
- Managed overall budgeting process including forecasting expenditures
- Formulation, implementation of Brand Plan & actionable areas for the financial year thereby ensuring working in accordance with same & delivering critical job on timely basis
- Managing all aspects of Digital, Influencers and E-commerce business for above mentioned brands
- Listing, managing and marketing products on E-commerce portals like Amazon, Flipkart, Nykaa, Purplle, Bigbasket and Healthkart
- New Product Launch – Packaging, Pricing, Research and marketing
- Successfully delivered 360-degree campaign, on all mediums ATL, BTL and Digital and Worked on Brand Alliances and trade promotional activities
Deputy Manager of Marketing
RAL Consumer Products Limited
New Delhi
02.2017 - 10.2017
- Handed marketing operations for a Child Care brand
- Brands Handled: OWN - Tiffy & Toffee and Distribution Brands - Nuby (USA), Pigeon (Japan)
- Spearheading functions entailing pricing, trade promotional strategies, consumer's insight / needs-gap research, brand topline growth, bottom line growth, launching of new product, execution of GTM plan, creation of Print, PR and Digital campaigns
Deputy Manager Marketing
DS Group
Noida
07.2015 - 09.2016
- Responsible for planning and execution of Digital campaigns for all brands of DS Group (Rajnigandha, Rajnigandha Silver Pearls, Pass Pass, Chingles, Pulse, DS Spice co (Catch Spices) and Dairy business (Ksheer)
- Month on month campaign management, Media plan development, Social media management, Online Reputation Management and Integrating digital with ATL and BTL activities for all brands
- ·Confectionery: “Pulse Candy” brand Digital launch, #PulseKaTwist campaign with Influencers
- Food Category: “Catch brand” First digital campaign of Catch Hing, First Food Blogger Association campaign
- Mouth Freshner: “Silver Pearls” #Pearls of India campaign, Celebrity (Priyanka Chopra) TVC amplification
Senior Manager Key Accounts
Karmatech Media Works, BC Web Wise, Business Wire Inda
New Delhi
03.2010 - 09.2015
- Worked in Digital agencies as client servicing manager handled brands across different verticals and worked on award winning campaigns.
- Brands Handled - Samsung, Philips, Myntra, DS Group, Maruti, McCain Foods and Hero Motocorp
- Produced thorough, accurate and timely reports of project activities.
- Inspected completed work to drive quality, timeliness and company standards.
Education
Bachelors of Journalism And Mass Communication - Mass Communication
JIMS (Jagannath Institute of Management Studies
New Delhi, India08-2007
Executive Programme in Brand Management - Brand Management
Indian Institute of Technology (IIT)
New Delhi, IndiaGoogle Ad Display Certificate -
Google
OnlineInstagram for Business -
Lancify
OnlineSkills
- Strategic Planning
- Market Positioning
- Product Development
- Budgeting and Allocation
- GTR Promotion
- E-commerce Promotion
- Online Management
- Event Management
Accomplishments
- Awarded as Innovative marketer in Rohto Parma (India) Private Limited
Timeline
Sr. Manager Marketing - International Business
Radico Khaitan Limited
06.2019 - Current
Deputy Manager Marketing
Rohto Pharma (India) Private Limited
11.2017 - 06.2019
Deputy Manager of Marketing
RAL Consumer Products Limited
02.2017 - 10.2017
Deputy Manager Marketing
DS Group
07.2015 - 09.2016
Senior Manager Key Accounts
Karmatech Media Works, BC Web Wise, Business Wire Inda
03.2010 - 09.2015
Bachelors of Journalism And Mass Communication - Mass Communication
JIMS (Jagannath Institute of Management Studies
Executive Programme in Brand Management - Brand Management
Indian Institute of Technology (IIT)
Google Ad Display Certificate -
Google
Instagram for Business -
Lancify
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