Sakshi Bajpai
SaaS Sales | GTM Strategy
Summary
Experienced storyteller with a decade in SaaS Sales & Client Management. Proficient in building professional relationships and adept at identifying buyer challenges. Expertise in breaking down complex issues into simple solutions. Clear and effective communicator, skilled in relaying intricate information. Proven track record in building processes and teams from inception.
Overview
11
11
years of professional experience
2
2
Languages
Work History
GTM Strategist & Advisor | Fractional Sales
Various Startups
09.2022 - Current
- Developing GTM Strategies for SaaS CEOs
- Executing fractional sales strategies with a focus on results
- Facilitating MIS reporting for enhanced VC visibility
- Ghost-writing thought leadership for startup founders
Director of Sales
Polymerize
01.2022 - 08.2022
- Led creation of Sales and GTM Motion for a $1Mn FY ‘22-’23 target
- Forecasted $400K ARR in first quarter through outbound efforts
- With solution-selling strategies, increased pipelines by 32% (bottom-funnel) and 400% (middle-funnel)
- Initiated successful CXO discussions with key industry leaders (SAP, BASF, Mitsui, APPL, Nitto), resulting in PoCs
- Featured speaker & presenter at renowned events, including HT-Xlinker, BASF Labs of the Future (Germany ‘22), and Plastasia India ‘22
- Established referral partnerships with Intralink (Japan) & SGInnovate (SG) for global digital footprint
- Owned all aspects of sales planning, development, team, and account management, optimizing revenue models and operations
- Implemented tools like Hubspot & Apollo for enhanced efficiency
- Produced bi-monthly, quarterly MIS reports and presentations for investors
- Collaborated cross-functionally with Product & Engineering teams to ensure consistent messaging and user experience
- Contributed to Product Strategy and fostered positive Company Culture
Senior Account Director (SaaS Div)
Stack Overflow at Times Bridge (BCCL)
04.2021 - 12.2021
- Spearheaded Stack Overflow's SaaS Enterprise Business
- Grew territory to 1M in FY-21 through strategic planning and execution
- Closed first Indian client within 4 months, first 2 within 5, demonstrating swift market impact
- Individually brought in 250+ new unique accounts at a 12% conversion rate, mining territory databases
- Overseen an Outbound team of 3 BDRs, driving collaborative success
- Forecasted $260K in Q1 through BDR-sourced opportunities
- Led Sales Enablement by implementing CRM and training teams, ensuring effective dashboard reporting
- Devised Sales Strategies to enhance distribution, product positioning, consumer awareness, and user acquisition
- Developed impactful Social Media, Marketing, and Event campaigns for broader market reach
Enterprise Sales Manager
Whatfix
05.2020 - 02.2021
- Developed & executed strategies in EMEA/APAC/IN/UK, boosting client base by 12% in 1st functional quarter Q3-FY20
- Exceeded Q4-FY20 sales targets and revenue goals by 114%
- Achieved a 22% increase in semi-annual gross sales in EMEA
- Introduced Sales Operations in Emerging Market, grew revenue share from 0% to 8.5% in Q3-FY20
- Enhanced APAC/IN market share by 13.4% within 7 months
Senior Sales Account Manager
Fyle Inc.
01.2019 - 04.2020
- Achieved 121% of target in EU/SEA/IN for FY19
- Established Business Development Operation from scratch with own revenue quota
- Boosted new revenue by 33% in H2-FY19 for West+South India
- Increased overall sales by 47% from Q2-FY19 through Q1-FY20 across EMEA/UK+SEA/APAC+US-East
- Trained, Mentored, and Managed Team of 6 BDRs from inception
- Led BDR Team to a 17% revenue increase in Q1-FY20 in US-East
- Closed and/or grew partnerships with notable entities, including Hero FinCorp, PropTiger, CureFit Group, Tata AIA, ASvendus Capital
- Coached sales associates in product specifications and selling techniques
Enterprise Account Manager
Wingify (for VWO)
10.2016 - 09.2018
- Closed key deals for VWO FY17, e.g., AVITO Russia ($80K), J2 Digital ($62K), WAVO ($53K)
- Expanded clientele: GroupM, TUI, Hilton, Venetian Hotels, Sands Bay, L'Oreal, iProspect, OSN across APAC/EMEA/IN
- Achieved $75K ARR Quarterly Enterprise closure in assigned territories
- Maintained robust >98% Quarterly Enterprise Retention in territories
- Recognized with multiple Hamster of the Hustle awards
- Led Jr. ADM Team to surpass 60-80 approved opportunities/quarter and meet $130K/quarter revenue quota from AD sourced opportunities
Senior Consultant
Cvent
07.2013 - 09.2016
- Key POC for improving overall customer relationship
- Named Rookie of the Year - Client Management, FY13
- Managed enterprise accounts including Raytheon, Mercedes, The Washington Post, PWC, John Deere, Moody's Analytics
- Awarded CS Top Gun H1 & H2 FY14
- Ensured optimal service levels (90-90) and call abandonment rate < 4%
- Strategically staffed FTEs on appropriate product queues, exceeding service level intervals per COPC outlines
- Managed ongoing Learning & Development and operations training for new hires
- Earned CS Lead-in-Making FY15 accolade
- Identified & closed upselling opportunities, boosting sales through product education
Education
Bachelor of Technology - Electronics And Communications Engineering
Uttar Pradesh Technical University (UPTU)
Lucknow, UP 09.2009 - 2013.05
Indian School Certificate Examination - ISCE -
St. Mary's Convent High School
Kanpur 04.2007 - 2009.03
Timeline
GTM Strategist & Advisor | Fractional Sales
Various Startups
09.2022 - Current
Director of Sales
Polymerize
01.2022 - 08.2022
Senior Account Director (SaaS Div)
Stack Overflow at Times Bridge (BCCL)
04.2021 - 12.2021
Enterprise Sales Manager
Whatfix
05.2020 - 02.2021
Senior Sales Account Manager
Fyle Inc.
01.2019 - 04.2020
Enterprise Account Manager
Wingify (for VWO)
10.2016 - 09.2018
Senior Consultant
Cvent
07.2013 - 09.2016
Bachelor of Technology - Electronics And Communications Engineering
Uttar Pradesh Technical University (UPTU)
09.2009 - 2013.05
Indian School Certificate Examination - ISCE -
St. Mary's Convent High School
04.2007 - 2009.03
Initiatives Undertaken in College
- Led the Placement Cell efforts in the final year
- Liasoned with organizations to collaborate on technical quizzes for 4th yr. Engineering peers
- Founded a Soft-Skill Enhancement Club in partnership with external trainers for 4th and 3rd yr. Engineers
- Founded the Literary and the Debate Societies to encourage development of interpersonal skills
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