Sakshi Bakshi
Marketing
Mumbai,MH
Summary
Experienced media marketing professional with a track record of driving successful B2B and B2C campaigns across various digital and offline channels. Proven ability to increase ROI through comprehensive marketing strategies, sales enablement, and data-driven audience planning on a global level. Skilled in building client relationships, leading GTM campaigns, and turning insights into scalable growth solutions in consumer goods, services, entertainment, and technology sectors. Excels at the intersection of media performance, product development, and revenue generation.
Overview
10
10
years of professional experience
3
3
Courses
4
4
Awards
Work History
Business Director
HAVAS
06.2024 - Current
- Performance & Brand Strategy - Africa Market (FMCG, Mobility, Consumer Tech)
- Lead planning and strategy for high-impact 360° campaigns, combining performance marketing, brand building, and cross-channel integration (TV, digital, OOH, radio).
- Architected performance-driven media plans to optimize ROAS and drive bottom-funnel conversions for large-scale consumer and tech brands.
- Owned client relationships and partnered on business goal mapping, KPI modeling, and audience targeting for Africa's complex market media mix.
- Supported sales lift initiatives via funnel strategy, measurement frameworks, and audience performance audits.
- Delivered revenue-linked campaign strategies that improved engagement rates by 30–50%, and contributed to incremental sales growth.
Associate Business Director
GROUPM – WAVEMAKER
09.2021 - 05.2024
- India Market – Strategic Planning & Performance Delivery | Clients: Zee, Tata Consumer, Vodafone Idea
- Delivered integrated campaign strategies across digital and offline platforms to drive measurable ROI and full-funnel performance.
- Enabled client business growth by leveraging audience analytics, intent modeling, and platform-specific media solutions.
- Led Always-On performance strategies focused on media efficiency, user acquisition, and engagement metrics.
- Partnered with cross-functional teams to scale GTM strategies tailored to D2C, telecom, OTT, and CPG segments.
- Delivered sales-focused campaign plans that improved performance KPIs by 25–40% across multiple verticals.
Key Accounts Manager
BROADCAST AUDIENCE RESEARCH COUNCIL (BARC)
04.2016 - 09.2021
- India & Global | Client Servicing, Product Sales, Research Strategy
- Managed 20+ high-value broadcaster clients, driving sales of data and platform tools.
- Led product enhancements through continuous feedback and client interactions.
- Drove adoption of market insights and tools by aligning with client decision-making needs.
- Led trainings, UI/UX improvement discussions, and market education efforts.
- Improved client turnaround by 50% through efficient service and delivery.
Intern
WAVEMAKER
05.2015 - 06.2015
- Media Research
- Presented Hotstar mobile trends research to CEO.
- Represented Wavemaker at major B2B media industry events.
Education
MBA -
Symbiosis Institute of Media And Communication
Pune04-2016
Bachelor of Commerce -
Jiwaji University
04-2014
Skills
Client Acquisition & Growth
Digital performance marketing
Full-Funnel Media Strategy
Cross-Functional Team Leadership
GTM Strategy
India and Africa Market Experience
Certification
Google Analytics –Advanced
Accomplishments
Led award-winning campaigns at the Indian Awards: 9 entries, 6 shortlists, and 4 wins (3 Bronze, 1 Gold).
Nominated for Impact Magazine's 30 Under 30 list for excellence in media strategy and leadership.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Hobbies
- Practicing Yoga and meditation
- Passionate about sports – actively play table tennis, basketball, badminton and cricket; plans to learn lawn tennis
- Enjoy driving and travelling
- Keen interest in fashion, styling and aesthetics.
- Love listening to music.
Timeline
Business Director
HAVAS
06.2024 - Current
Associate Business Director
GROUPM – WAVEMAKER
09.2021 - 05.2024
Key Accounts Manager
BROADCAST AUDIENCE RESEARCH COUNCIL (BARC)
04.2016 - 09.2021
Intern
WAVEMAKER
05.2015 - 06.2015
MBA -
Symbiosis Institute of Media And Communication
Bachelor of Commerce -
Jiwaji University