Sakshi Baliyan

Manager (April, 2022 - Present)

Content Creation & Promotion

• Created and launched multilingual video series (250+ short format videos in 7 languages) for diverse audience of beginner, intermediate, and advanced investors
• Developed video series explaining investment funds, standardizing sales team communication and ensuring consistent messaging to clients
• Spearheaded YouTube campaign optimization strategies, resulting in increase in video reach and 2300% increase in subscriber growth from 50,000 to 1.2 million

Search Engine Optimization (SEO)

• Owned website SEO strategy, encompassing on-page optimization, content creation aligned with marketing goals, ongoing content review (on-page, off-page, Quora Q&A), and backlink acquisition through diverse channels (SoW, premium, partnership)
• Led website migration to a new platform, including website structure, page design, content creation, URL mapping, meta tag optimization, and user journey design (pre & post login). Additionally, contributed content creation for the upcoming mobile app
• Implemented YouTube channel SEO strategies (page & playlist optimization, title/description/thumbnail creation for videos) to increase organic video views

Media Planning & Branding

• Created comprehensive digital media plans, leveraging major sporting events like IPL, T20 World Cup, Wimbledon to align with TV campaigns and maximize brand reach
• Implemented search advertising strategies to drive top-of-funnel traffic and enhance brand awareness

Deputy Manager (April, 2019 - March, 2022)

Lead Fulfillment & Optimization

• Managed entire lead lifecycle, including assigning servicing teams for efficient lead distribution and ensuring timely follow-up.
• Collaborated with BIU (Business Information Unit) team to track lead conversions and customer profiles, utilizing data insights to optimize digital campaign targeting and lead quality
• Ensured seamless lead capture across platforms through API integration and standardized reporting processes, improving operational efficiency

Publisher partnerships & Ad Monetization

• Collaborated with financial and other publishers to develop and distribute content in diverse formats like webinars, editorials, microsites
• Secured valuable ad inventory along with sponsorships and negotiated special placements on high profile publisher platforms

Channel Partner Management

• Developed strong relationships with 10 key PCG (private clientele group) channels by providing in-depth product knowledge and ongoing support

Management Trainee (May, 2018 - March, 2019)

• Managed network of over 200 channel partners, including national distributors and retail banks, ensuring successful product placement and distribution
• Scaled up spread of retail banks channel by activating emerging bank’s relationship managers
• Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions

• Social Media Analysis and Planning