Sakshi Bhat

As a Digital Marketing Manager at Digital ROI, I have helped B2B, B2C & D2C businesses optimise their conversion rates and return on investment through data-driven strategies and solutions. I have almost 05 years of experience in Performance Marketing, specialising in Google Ads, Google Analytics 4, Google Tag Manager, and Retention Marketing specialised in Email,SMS,WhatsApp Marketing, Planning of one time & journey campaigns.

I have worked with clients across different markets and verticals, such as health & supplement, beauty, FMCG, data & accounting, OTT, fashion & apparel, home & kitchen appliances, and more.

I have delivered results in Europe, USA, India, and other regions, using my skills in data tracking, analysis, and reporting, as well as dispute resolution & client communication.

Strong analytical skills and proficiency in marketing automation tools. Experience in working with cross-functional teams, and skilled in media trend analysis, budget management, and campaign optimization across digital platforms.

• Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
• Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.
• Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
• Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
• Developed and executed A/B testing strategies to optimize campaign performance.
• Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
• Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
• Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.