Sakshi Dwivedi
Product Marketing Manager
Bengaluru,KA
Summary
Highly analytical, communicative, and collaborative professional with a proven ability to adapt quickly to new environments. Committed to contributing to team success and continuously developing professional skills. Recognized for a positive attitude and strong commitment to continuous learning and growth.
Overview
15
15
years of professional experience
Work History
Senior Business Development Specialist
Castled Data Pvt Ltd
03.2022 - Current
- Worked directly with the CEO to implement sales strategies to expand the company's reach into untapped markets.
- Launched targeted marketing campaigns that successfully positioned the company in India, Southeast Asia, and North American markets.
- Developed a robust business pipeline and lead generation using tools like LinkedIn Sales Navigator, Crunchbase, Apollo, and SimilarWeb to target potential clients in emerging markets.
- Collaborated with cross-functional teams to create innovative approaches for engaging target audience segments and boosting brand recognition.
- Increased product awareness through targeted marketing campaigns using tools like Snov and HubSpot, driving brand visibility and customer acquisition.
- Produced demo videos and visual content for social media platforms using Loom, Clueso, Visme, and Excalidraw to effectively showcase product benefits and announcements, persuading potential clients.
- Developed and executed go-to-market strategies, along with the CEO, aligning internal teams for successful product launches and market entry.
- Fostered a culture of continuous improvement by promoting innovative thinking and proactive problem-solving across the organisation.
Senior Business Development Executive
Echidna Softwares Pvt Ltd
9 2015 - 4 2017
- Initiated, tracked, and closed sales opportunities in the UAE, Africa, and UK markets by collaborating with sales and tech teams.
- Built a strong sales pipeline through extensive research, cold calling, email outreach, and networking.
- Coordinated meetings for the VP of Sales during travel and accompanied him to UAE market meetings, effectively positioning and presenting our products and solutions.
- Collaborated with clients and internal teams to drive successful sales opportunities and close deals.
- Managed key accounts, consistently meeting or exceeding revenue growth targets, improving profit margins, and driving customer retention and acquisition.
- Contributed to proposal preparation and actively supported sales initiatives, as required.
- Developed and executed targeted marketing campaigns in collaboration with the marketing team to align with the sales strategy.
- Generated new business and raised awareness of additional company products and services.
- Attended industry seminars related to e-commerce solutions, staying updated on market trends and innovations.
- Expanded market presence through competitor analysis, trend assessment, and adjustment of sales tactics to stay ahead of industry shifts.
Head-Business Development
Laureat Technologies Pvt Ltd
10.2014 - 06.2015
- Defined and developed long-term strategic goals for Business Development, aligning with the overall organisational strategy.
- Identified new revenue-generation opportunities to enhance and promote Laureat's mission.
- Analyzed progress towards revenue goals, recommending adjustments and interventions to drive success.
- Identified and pursued opportunities to market and sell SEO and web design services, driving new business.
- Closed deals for web design and SEO projects, contributing to the company's revenue growth.
- Participated in proposal preparation and provided input to strengthen client pitches, and win new business.
- Coordinated account onboarding, ensuring smooth transitions for service and project delivery.
- Actively managed key relationships with existing and prospective clients, fostering long-term partnerships.
- Collaborated closely with partners and staff to ensure successful delivery of services and projects.
- Attended meetings as required and undertook additional tasks as assigned to support business objectives.
Assistant Manager-International Market
Drishti-Soft Solutions Pvt Ltd
10.2013 - 08.2014
- Generated lead lists through comprehensive research across various verticals for the contact center solution, Ameyo.
- Managed lead generation and pipeline development in international markets, including Africa, the Middle East, and the Philippines, collaborating closely with the sales team to achieve targets in contact center technology.
- Identified marketing opportunities by analyzing consumer requirements, defining market trends, and assessing competitors' strengths and weaknesses.
- Developed new software opportunities and worked with the international sales team to build a healthy sales pipeline.
- Initiated contact with top management of potential clients to ascertain buying needs and recommend appropriate technology solutions, functioning as a solutions specialist for various verticals.
- Acted as a solutions specialist for customers, successfully closing deals over the phone based on their requirements.
- Conducted training sessions on Ameyo contact center technology, delivering 15-day training programs for new hires.
- Maintained accurate CRM records of daily activities on the company portal and presented weekly reports to management to inform strategic planning.
- Scheduled meetings for the Regional Sales Manager and Senior Vice President during their travel to international markets, aligning with their business plans.
- Achieved quarterly sales lead and account mapping targets, contributing to overall business growth.
Business Development Representative
SoftwareONE India Pvt Ltd
04.2012 - 12.2012
- Generated contact lead lists through marketing efforts to identify opportunities for software licensing products, including Microsoft, Citrix, and Adobe.
- Developed new software opportunities and collaborated with the direct sales team to build a robust sales pipeline.
- Applied Microsoft inside sales methodology to initiate telephone contact with customers, assess buying needs, and recommend appropriate products.
- Prepared accurate quotes by company requirements, ensuring timely submission for processing.
- Maintained detailed records of sales activities and reported on performance metrics, as required.
- Coordinated with VAR partners, third-party resellers, and Microsoft Product Account Managers to align on upcoming sales strategies and seek assistance with specific opportunities.
- Qualified and followed up on sales leads to maximize conversion rates and drive revenue growth.
- Established and maintained effective relationships with channel partners, fostering collaboration and business development.
- Regularly undertook Microsoft licensing exams to maintain the company's LAR status and participated in licensing training sessions at Microsoft.
- Attended weekly update review calls to discuss order closing status, pipeline health, invoicing, and new opportunity generation.
Central Solution Specialist
Softcell Technologies Limited
10.2010 - 02.2012
- Managed and developed business through software licensing products, including IBM Rational and HP Mercury, by identifying key decision-makers and stakeholders.
- Built and maintained a healthy sales pipeline by understanding client requirements and providing tailored solutions while adhering to delivery schedules.
- Successfully logged and closed competitive opportunity wins, contributing to revenue growth.
- Executed marketing campaigns by sending email direct marketing (EDM) communications, software licensing mailers, and monthly newsletters, and coordinated with webinar attendees.
- Prepared and submitted quotes based on client requirements, managed order closing processes, and followed up on payment.
- Coordinated with suppliers, distributors, and principal companies to gather leads, obtain order feedback, and negotiate pricing.
- Conducted weekly review meetings with sales specialists and the business head to plan upcoming activities and strategies.
- Managed a comprehensive database for all six branches of Softcell regarding the software licensing business, ensuring accurate record-keeping and reporting.
- Responsible for handling the renewal business of software licenses from HP and IBM, a key revenue generation area for the Software Testing SBU.
- Built and nurtured relationships with existing clients, proactively approaching them with new solutions to meet their evolving needs.
- Maintained detailed records in the CRM application for weekly work reviews, documenting calls made, customer interactions, and meeting details.
Inside Sales Executive
Velocis Systems Pvt Ltd
04.2010 - 08.2010
- Responsible for data maintenance, MIS
- Responsible for lead generation and fixing up of meeting with the prospect customers
- Attending meeting with the clients, introduce them with our services and identify their requirements negotiating on Pricing
- On the basis of clients requirement submission of Quotes, order follow up and payment follow up.
Education
MBA(Marketing) -
RaiBusinessSchool, NewDelhi
B.COM - undefined
G.M.N College, AmbalaCantt
XII (CBSE) - undefined
K.V No.1, AmbalaCantt
X (CBSE) - undefined
K.V AMC, Lucknow
Skills
Key Account Management
Relationship Management
International Business
Lead Generation
B2B & B2C Experience
Academicawardsanddistinctions
- Awarded with NCC 'A' certificate at college level.
- Participated in seminars on marketing management in Yamahamotors.
- Participated in seminars on customer behaviour in Hyundai.
Internshipsliveprojects
Standard Chartered Bank
Marketing Trainee
June 2009 - August 2009
- Communicated with potential customers to facilitate the opening of bank accounts, enhancing customer engagement.
- Led a team of three members, providing guidance and support to achieve marketing objectives.
- Reviewed daily targets with the branch marketing manager to ensure alignment with goals and objectives.
- Interacted with customers to gather feedback, using insights to improve service delivery.
- Prepared a comprehensive report on banking systems and their impact on consumers, contributing to strategic planning.
- Conducted market research, analyzing market size, growth trends, and key competitors in the banking sector.
- Performed SWOT analysis to identify strengths, weaknesses, opportunities, and threats within the banking industry.
Extracurricular Activities
- Actively participated in debate and quiz competitions at both school and college levels, showcasing strong communication and critical thinking skills.
- Served as a dedicated member of the National Cadet Corps (NCC) during school and college, demonstrating leadership and teamwork.
- Competed in basketball and dance competitions at school and college, highlighting a commitment to teamwork, physical fitness, and creativity.
Disclaimer
I hereby declare that all the information furnished by me is true to the best of my knowledge and if any discrepancy is found I am ready for cancellation of my candidature.
Personal Information
- Age: 36
- Gender: Female
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Senior Business Development Specialist
Castled Data Pvt Ltd
03.2022 - Current
Head-Business Development
Laureat Technologies Pvt Ltd
10.2014 - 06.2015
Assistant Manager-International Market
Drishti-Soft Solutions Pvt Ltd
10.2013 - 08.2014
Business Development Representative
SoftwareONE India Pvt Ltd
04.2012 - 12.2012
Central Solution Specialist
Softcell Technologies Limited
10.2010 - 02.2012
Inside Sales Executive
Velocis Systems Pvt Ltd
04.2010 - 08.2010
Senior Business Development Executive
Echidna Softwares Pvt Ltd
9 2015 - 4 2017
MBA(Marketing) -
RaiBusinessSchool, NewDelhi
B.COM - undefined
G.M.N College, AmbalaCantt
XII (CBSE) - undefined
K.V No.1, AmbalaCantt
X (CBSE) - undefined
K.V AMC, Lucknow
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