Sakshi Goswami
Noida
Summary
Results-driven E-commerce and Digital Marketing professional with over 4 years of experience. Proven expertise in Google Ads campaign management, analytics, and optimizing listings to boost sales. A detail-oriented problem solver adept at adapting to industry shifts and delivering impactful strategies to drive revenue and enhance brand visibility.
Overview
6
6
years of professional experience
Work History
Digital Marketing and Social media manager
Rafiki Solution Pvt.Ltd
05.2023 - Current
- Managing 3-5 clients and their social media
- Developed social media strategies to drive brand awareness, engagement, and lead generation
- Managed and maintained social media accounts across various platforms, including content creation, scheduling, and graphic design
- Monitored social media trends and implemented innovative approaches to maximize reach and audience engagement.
Digital and E-Commerce Marketing Head
Blooms Mall
08.2019 - 04.2023
- Market research and analysis
- Analyzed competitor strategies and market gaps to capitalize on untapped opportunities
- Conducted extensive market research to identify target demographics, consumer behavior patterns, and emerging trends
- Crafted consistent and engaging brand messaging across all digital platforms
- Developed a compelling brand positioning strategy to differentiate the e-commerce brand from competitors.
- Results-driven E-commerce and Digital Marketing professional with over 4 years of experience
- Proven expertise in Google Ads campaign management, analytics, and optimizing listings to boost sales
- A detail-oriented problem solver adept at adapting to industry shifts and delivering impactful strategies to drive revenue and enhance brand visibility.
Marketing & Public Relations Coordinator
Blooms Event
02.2018 - 04.2019
- Managed Google Ads campaigns, optimizing keywords, ad copy, and bidding strategies to maximize ROI
- Utilized web analytics tools (Google Analytics, Adobe Analytics) to monitor campaign performance, track key metrics, and identify areas for improvement
- Developed event budgets and monitored expenses, ensuring cost-effectiveness and adherence to financial targets.
Education
PG Certification - Digital marketing and communication
MICA &upGrad
09.2022
Master of Arts -
Guru Jambheshwar University of Science And Tech.
08.2021
BBA - event management
National Academy of Event Management And PR
04.2019
Skills
- Marketing Strategy Development
- PPC Campaign Ads
- Brand Visibility
- Digital Marketing
- Google Display Ads
- Product Ads
- User Engagement
- Google Ads
- Team Leadership
- Organic Search
- Email Marketing
- SEO (Search Engine Optimization)
- Product Cataloging, Branding and uploading on ecommerce sites
- Social Media Account Handling
- YouTube Ads
- Facebook Ads
- Instagram Ads
- Managed Google Ads campaigns, optimizing keywords, ad copy, and bidding strategies to maximize ROI
- Performance Tracking and Analytics
- Utilized web analytics tools (Google Analytics, Adobe Analytics) to monitor campaign performance, track key metrics, and identify areas for improvement
- Generated regular reports and presented insights to stakeholders, highlighting the impact of marketing efforts on revenue growth
- Event Planning and Execution
- Developed event budgets and monitored expenses, ensuring cost-effectiveness and adherence to financial targets
- Social Media Management
- Content Creation
- Digital Media
- Social Media Strategy
- Advertising
- Facebook, Instagram, LinkedIn
- Audience Engagement
- Event Management
- Influencer Marketing
- Brand Awareness
- Marketing Analytics
- Content and digital asset management
- SEO Optimization
- Campaign Management
- PPC reporting
- Google Ads Expertise
Key Marketing Projects
- Facebook Ad Campaign: Generated 15-25% increase in sales revenue through effective Google Ads campaigns.
- Google Search and Display Ads: Improved brand visibility and recognition, resulting in a 18% growth in engagement.
Timeline
Digital Marketing and Social media manager
Rafiki Solution Pvt.Ltd
05.2023 - Current
Digital and E-Commerce Marketing Head
Blooms Mall
08.2019 - 04.2023
Marketing & Public Relations Coordinator
Blooms Event
02.2018 - 04.2019
PG Certification - Digital marketing and communication
MICA &upGrad
Master of Arts -
Guru Jambheshwar University of Science And Tech.
BBA - event management
National Academy of Event Management And PR