Sakshi Jaiswal
Pune
Summary
Strategic Digital Marketing Manager with background in developing and implementing comprehensive digital marketing strategies. Strengths include strong knowledge of SEO, SEM, social media platforms, content creation, website analytics and e-mail marketing. Demonstrated success in enhancing online presence while driving growth and improving brand image. Proven ability to lead teams towards goal attainment through innovation and creativity.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Future Communications India
Indore
04.2024 - Current
- Ensured successful digital marketing campaigns by coordinating pre-sales activities and execution.
- Directed customer engagement campaigns through WebEngage platform.
- Designed campaigns based on detailed user segmentation resulting in higher engagement.
- Enhanced brand visibility and interaction on various platforms.
- Utilized Google Analytics and AdWords to monitor and enhance campaign success.
- Provided strategic insights to refine marketing tactics.
- Oversaw a cross-functional team of digital marketers, creative agencies, and social media managers for cohesive project execution.
Marketing Specialist
Pinnacle Institute
Indore
06.2023 - 03.2024
- Executed comprehensive marketing plans to boost student enrollment.
- Directed digital marketing efforts on social media platforms and search engines.
- Evaluated market trends to enhance campaign effectiveness.
- Executed offline marketing campaigns to foster local engagement.
- Created cross-promotional avenues with partner schools.
Marketing Executive
JW Marriott Hotel
Bengaluru
03.2023 - 05.2023
- Deployed traditional and digital advertising campaigns.
- Enhanced online engagement through teamwork.
- Enhanced online visibility through collaboration.
- Analyzed metrics to ensure maximum returns.
- Managed initiatives to enhance public engagement and media coverage.
Digital Marketing Executive
ILM Educational Trust
Bengaluru
02.2022 - 02.2023
- Supervised multiple sectors such as ILM Arena Animation, Aviation Academy, and Pathway Preschool.
- Executed strong local SEO strategies to boost online presence.
- Ensured website updates and optimizations regularly.
- Coordinated the management of social media platforms with a focus on content development.
- Utilized advanced analytics tools to optimize online marketing strategies.
- Reviewed comments and promptly addressed concerns to uphold favorable reputation.
- Marketed institution's events and workshops using digital platforms.
Financial Analyst
Fidelity National Financial India
Bengaluru
01.2020 - 01.2022
- Maintained accurate and up-to-date financial records in ERP.
- Reviewed data insights and proposed new methods for progression.
- Ensured adherence to quality benchmarks and deadlines.
Education
High School Diploma -
St Martins High School
Pipariya02-2012
Skills
- Calculating ROI
- Social media expert
- Content marketing
- Event networking
- App marketing
- Project management abilities
- Marketing automation
- Internet marketing
- Social media marketing
- Public relations strategies
- Content development
- SEM strategy development
- SEO proficiency
- Campaign development
- Trend analysis
- Web analytics
- Google analytics expertise
- Audience engagement
- Email marketing campaigns
- Customer engagement strategies
- Optimizing ROI
- Digital marketing
- Project management
Certification
- Google Ads
Timeline
Digital Marketing Manager
Future Communications India
04.2024 - Current
Marketing Specialist
Pinnacle Institute
06.2023 - 03.2024
Marketing Executive
JW Marriott Hotel
03.2023 - 05.2023
Digital Marketing Executive
ILM Educational Trust
02.2022 - 02.2023
Financial Analyst
Fidelity National Financial India
01.2020 - 01.2022
High School Diploma -
St Martins High School
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